Cameron Herold breaks down CEO, COO, and President roles. President often ranks above C-level titles and handles broad strategy. When both CEO and President exist, the CEO may act like a chairman while the President runs the company. What matters most is clarity on your org chart about who does what.
Chapters
Is a COO title higher than a president title or is the president title higher than the COO title? The president title tends to be higher than a C level title. It tends to designate that you have almost full reporting or full strategy oversight of the organization where a CEO tends to have that. So I think CEO and President tend to be almost interchangeable. If you've got a president inside of your company and you have a CEO inside of your company, the CEO is probably more like chairman at that point and the president is really tends to be leading the organization. Organization. What really matters most though is the clarity inside of your organization. Right from the outside world, it really doesn't matter if it's President or coo. It's going to be interchangeable enough that customers, suppliers, the mass market will at least take that role as serious regardless of its president or coo. But internally, you need your org chart to clarify the roles and responsibilities in the reporting structure so that at least inside the organization, people know who's really calling those shots.