Want Happier Customers? Start With Your Employees

I think CEOs need to get closer to the core of what they really do. And that is, am I, are my employees really, really happy? Do my employees have the tools and the support and the confidence and the connections to do their job? My number one metric in every company isn't my revenue, how long I've been going, how many markets. I mean, that doesn't matter to me at all. The number one metric is my employee net promoter score. And if I know how happy my employees are, then my second most important metric is how happy are my customers? What's my customer net promoter score? If I have super happy employees, they work longer, they work harder, they collaborate more, they don't quit, they refer their friends, they recruit others to come and work. It's just like they're going at 100 miles an hour. Because of that, they're taking care of my customers. They're doing work easier. We're, we're more profitable. We get better margins. I can charge whatever I want because I get super happy customers and really motivated employees. All of a sudden, revenue and profit just flows in. But if I'm always focused on more revenue, more growth, make our customers happy, then my employees feel burned out and unloved and uncared for.