We Didn’t Teach Sales. And Still Won National Titles. | Mike Abramowitz

Do you think you spent more time on referral based training than you did on selling the actual knives? Or was it almost equal? This is where my office. Why we were a nationally ranked. In my opinion, I mean, we won five national titles when I was running an office is we simplified the selling position so much, we didn't necessarily even need to have good people sell the product because we gamified it. We gamified it where we made it winnable. Where a lot of other offices were trying to teach them how to sell the knives. We just taught them how to take five good shots. Hey, if you sat down with five really good homeowners who are married, that have kids, they have a family, you sit down with those five people, two or three of them are going to buy. A lot of the other organizations were training their team. How do you go out and sell ten grand? Where we would do that for a couple of like the key people. But majority was just like, take five good shots, see how many you make and then come back for another training and then we'll teach you how to take the next five good shots. So we like really simplified the learning curve and broke it down into like smaller increments.