A 40-foot white wall at 1-800-GOT-JUNK invited employees to imagine the company's future. When they had 20 franchises and $4.5M in sales, they posted wild goals: over 100 franchises, a logo on a space sign, appearing on Oprah. Fourteen months later, they were on Oprah.
Questions this video answers
About 40 ft long and about 5 ft high.
20 franchise partners.
$4.5–5 million.
About 14 months later.
1-800-GOT-JUNK.
Chapters
Walked into the front of the junction. As you walked in the front door, there was this huge white wall. It was about 40ft long in front of you. It was about 5ft high. It was just this blank canvas. And Brian said, that's where we have to get people to come in to imagine the future. We have to kind of take them out, show them where we're headed. What could you imagine out there? We had 20 franchise partners at the time, and we were doing about 4 1/2, 5 million in sales. So we. Well, how about putting a Can you imagine over 100 franchise partners up on the wall? And that was a big leap of faith to throw that out there. But we thought, yeah, let's do it. And every time we add a franchise partner, we'll put a little truck up there on the wall just to get hit or grow. And he goes, I'm gonna have something big. What else can you imagine? Big. And I said, well, how about you imagine our logo on the side of the space sign? And I can just kind of picture this logo. That's ridiculous. That's stupid. It was. So I thought. So I said, okay, what do you got? And he said, well, can you imagine being featured on Oprah? And I'm like, dude, that's the dumbest. But when he was actually able to explain the vision to me and what the episode, the Oprah episode would look like and how it would feel, and he kind of walked me through the picture of this Oprah episode. I had to commit to it. So we said, yes, let's put it up on the wall. And about 14 months later, we actually appeared on Oprah. 1-800-got junk. You have helped a lot of people.
