A short YouTube commentary by Cameron Herold arguing that 'Chief Business Officer' is an unnecessary or invented title compared with the traditional 'Chief Operating Officer' and other conventional operations titles. Herold advises using clear, widely understood titles (e.g., Director of Operations, VP Operations, COO) to avoid confusion about roles and reporting.
Chapters
So I want to talk about the differences between two titles. Chief Operating Officer or COO and the Chief Business Officer. Here's the difference. What the hell is a Chief Business Officer? It's kind of an invented title that makes no sense whatsoever. It seems to be one of those, like, cute little titles that somebody is trying to put on something instead of sticking to the titles that actually make sense that other people outside of your organization understand. Chief Business Officer is kind of as silly as Chief of Staff, which most people don't know what that really means, or the Duchess of Dollars, like the person who takes care of finance. Use titles that people understand. Director of Operations, Operations Manager, Vice President, Operations, Chief Operations Officer. Those are titles that have been used for generations that people understand that don't overcomplicate things in your business. But when you're using things like Chief Business Officer, what is it? What does it mean? Who do they report to? What are they in charge of? You're not going to go on a list of titles on lots of other websites and find that as a title anywhere. So try to stick to the. Stick to the titles that make sense. That's the biggest difference between what a Chief Business Officer is and a Chief Operating Officer. Chief Business Officer doesn't even exist. If you like this content, check out the advanced leadership lessons below. You'll love this content as well.
