Cameron HeroldFounder of the COO Alliance & Invest In Your Leaders Training

Why Business Awards Earn You Credibility

19 Jul 2024 · 0 min

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0:26

Cameron Herold argues that business awards are powerful social proof and lists common award types (fastest-growing company, Inc. 5000, best places to work, best culture). He previews a gamification-like approach to winning awards and cautions against paying award organizations or magazines to buy coverage, indicating he will explain how to win and then leverage awards effectively.

Awards are really, really powerful social proof. So awards for fastest growing company, Inc. 5000 best places to work, you know, number one employer, best culture. Now, I can talk about how to win the awards because there's a bit of a gamification approach to how you can win some of these awards. The way that you leverage the award is not to pay the award business or to pay the magazines for more coverage. That's their game.