Cameron HeroldFounder of the COO Alliance & Invest In Your Leaders Training

Why Entrepreneurs Hate Business Coaches

24 Apr 2026 · 0 min

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0:23

Cameron Herold says entrepreneurs hate coaches who just ask questions. They want mentors with real operational experience who give concrete shortcuts and practical tips, not abstract Socratic method stuff.

Coaching is supposed to be the Socratic method where you ask somebody a lot of questions to get them to help figure out what they should already know intuitively inside. That drives entrepreneurs crazy. What they really want is more of a mentor. The problem with coaches is they tend to talk to you about every area of the business that they've never done it before. So they might be good at asking the Socratic questions, but they're not good at giving you the shortcuts and the tips that most entrepreneurs are looking for.