Cameron HeroldFounder of the COO Alliance & Invest In Your Leaders Training

Why ONE Platform Is Killing Your Growth—Launch Everywhere, Build Momentum Fast | (Podcast 514)

30 Sept 2025 · 1 min

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A speaker describes a multi-platform launch strategy for a media business: launching a TV network, website, production arm, and social media simultaneously to create symbiotic growth. They emphasize starting multi-platform revenue early, not neglecting any channel, and note that contrary to expectations the production and social media arms became the most valuable parts rather than the TV network.

Chapters

I'm sure there's some people who would disagree with this strategy but it's worked well for us. We start like multi platform like revenue from the beginning. Once we got into launch the TV network we also had a website, we were also doing the production arm and we were also doing social media. We knew that one of them was going to take off but we weren't sure what would take off first and why we like pursuing them all is because they become symbiotic. We once one takes off, it fuels the other. You have to do it in a way that you're not like neglecting any. But I think initially if you spoke to us before we fundraised we would have said that the TV network part of it would have been the most valuable part of the business and we were wrong. That wasn't the most valuable part of the business. Maybe in a few years, I don't know, probably not. But the most valuable part of the business ended up being the production arm and the social media arm.