Cameron HeroldFounder of the COO Alliance & Invest In Your Leaders Training

Why Prioritizing YOUR TIME Is CRITICAL as a Leader

25 Apr 2023 · 1 min

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Cameron Herold advises leaders to regularly evaluate tasks and activities by their return on investment, inspired by Jim Collins' concept of a 'Stop doing' list from Good to Great. He proposes filtering work through an ROI lens focused on three inputs—people, time (days/weeks/months), and money—to prioritize the critical few over the important many.

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Many of us as entrepreneurs have read Jim Collins famous book Good to Great. And one of the key takeaways from Good to Great was the Stop doing list. All of us have a to do list, that never ending list of things that we're going to get done, that we're going to be working on, that we keep adding to. But do we ever take an inventory of all the stuff that we do and say what can I stop doing? And here's how I think about all the things that I work on, or all the things that my team works on, or all the things that our company does for us else internally or even with our clients, is what's the return on investment? The three inputs that we have in our company, our people, the days, weeks and months in front of us, or time and money, and are we getting the highest return on investment from those three things? If you put the tasks through that filter and say what's the ROI of doing that? Maybe we'll actually stop doing it, or maybe we'll just do it faster or in a shorter way. But that becomes a really good filter for your time because it's about working on the critical few things versus the important many.