Cameron HeroldFounder of the COO Alliance & Invest In Your Leaders Training

Why Selling Becomes EASY When You Believe in What You’re Sharing | (Podcast 500)

15 Aug 2025 · 1 min

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1:21

Selling works when you actually believe in what you're selling. The speaker spent nine years with the COO Alliance and contrasts that genuine enthusiasm with a failed sales job at Baby Gap where he had no real interest. His approach: ask questions, share everything prospects need to know, and let them decide.

Chapters

I love the COO Alliance. As our second in command, as someone who's been at every event and call that we've had for more than nine years, I absolutely know the value of it. And so it doesn't come across as selling someone on it. It's me telling them about something that I genuinely love. I got fired from the Baby Gap when I was in college. I couldn't sell clothes, baby clothes, to pregnant women in Scottsdale. Like, there were no objections there. You know, they had the money, they needed the clothes. I could not sell them because I didn't love kids at that time. But I love the COO alliance and I think that's the biggest thing. People don't feel pressured to make the commitment. They feel excited to be part of a group that I so clearly love. I'm able to tell them all about. I go into our sales calls as a fact finder and I tell people, hey, I'm a fact finder. So I'm going to give you everything that I, as our second in command, would want to know about the COO alliance before making a decision. And so, and I give it to them all. And then when I ask, hey, what questions do you have? Very frequently they tell me, I think you covered it all. And I tell them, well, that's my goal. Like, I, I want you to feel like you know about the COO alliance and that you're excited to join.