Cameron HeroldFounder of the COO Alliance & Invest In Your Leaders Training

Why Writing a Book is the Ultimate Cheat Code to Scale Your Business

2 Jun 2026 · 1 min

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Cameron Herold resisted writing a book until he learned it could command $10,000 speaking fees per event. He spoke his ideas aloud in interviews instead of typing, turning the content into a low-cost marketing asset that drives ongoing speaking opportunities and credibility.

Chapters

Do you have a book? And I said, no, don't want to write a book. I'd never write a book. And they said, well, if you had a book, we could get you paid more. I'm like, what could you get me paid? They go, we could get you $10,000 per speaking event. I'm like, you can get me $10,000 per speaking event? All I need is 4 speaking events or 3 speaking events to break even on my book. I'll get a book written. I hated writing a book. I was horrible in English, right? I didn't want to write one. But your model of being able to ask a lot of questions and pull the content out of my brain so that I can just talk it out. I can't type a book, but I can talk it out. At some point you have enough gross margin that it's paid for the cost of the book, then it's just the best marketing tool ever.