Cameron HeroldFounder of the COO Alliance & Invest In Your Leaders Training

Why Your Employees Keep Making Mistakes

4 May 2026 · 1 min

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Cameron Herold argues employees make mistakes not because they're incompetent but because leadership fails to communicate clear vision and role definition. Most workers show up confused and guessing. In great companies, a shared transparent vision guides judgment and prevents the errors that come from misaligned expectations.

Chapters

I want you to think back to a job that you had recently or a job that you're in now. Think about the company for a second. How clear were you on where the CEO was taking the company? How clear are you on what the decisions were and why they were being made? How clear were you really on what your role was in that organization? Most of the people in most companies are showing up every day a little bit confused, a little bit unorganized, a little bit perplexed, a little lost. They're not really sure why they're there. They kind of show up every day making their best guesses and trying their best. But really, it's almost like herding cats. Having been a CEO and having been a COO, We often find that we're trying to hold people accountable and align people, but it's really because of this lack of vision. You walk into any of the great companies and you can see the one big difference. Either they know where they're going or they really don't. And most people are only making mistakes not because they want to, but they're making mistakes because they're making their judgments based on what they can see, not necessarily what the entrepreneur or the CEO can see.