Cameron HeroldFounder of the COO Alliance & Invest In Your Leaders Training

You Can’t BUILD CULTURE Without Connection

28 Aug 2026 · 1 min

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Cameron Herold argues that knowing your employees' families, hobbies, and backstories is essential to building culture. COVID disrupted these connections, so his organization created a hybrid model with in-person hubs where senior leadership regularly shows up to foster face-to-face interaction.

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Conversations matter. The individual connection matters. I enjoy people. I enjoy their backstory. I like to learn about their families, their kids, and their hobbies, and what motivates them. And because we spend so much time together, I like the banter and I like the personal connection a lot. I think that's really important for building and sustaining culture in a business. COVID's been detrimental to that for many, many companies in a big way. We were creating lots of flexibility for folks at the company to say, if you want to be a remote employee, there are a set of benefits for you. If you want to work in one of our hubs, there are other benefits for you that you could rely on. And so we encourage people to come in. Much of the ELT and the folks that reported to me would come in with some frequency. And so we had a chance to connect and get to know each other.