Cameron HeroldFounder of the COO Alliance & Invest In Your Leaders Training

You Can’t Cost-Cut Your Way Out of This

7 Jan 2026 · 0 min

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A segment of a talk by Cameron Herold arguing that companies should prioritize revenue and gross margin growth over continual internal cost-cutting. He contends that increasing revenue allows businesses to 'buy' solutions to problems, whereas focusing on fixing back-office and finance operations can create persistent expenses without resolving the underlying issue. The piece advocates shifting attention from expense-management to revenue-generation.

There's not a single problem that exists inside their company that writing a check can't solve. So if they're solving for revenue and they're getting more revenue and more gross margin, they can buy their way out of any problem. But if they're always fixing the back office stuff, if they're always fixing it and finance and operations, they're just building more expenses for themselves, they're not necessarily getting out of that hole.