You Can’t Scale Confusion—Start With Purpose, Then Execute | Life360 (Podcast 490)

We started with really getting focused on our strategy. Like, you have to know the why to know the what. You know, to make good choices, you have to know where you're going, what your objectives are, and what are those major drivers of the objective. Just getting everyone on the same page about what we're trying to accomplish. And then we did a strategy planning exercise where it was like, the opposite of being focused. It was like, let a thousand flowers bloom. Like, let's get all the ideas out on the tape. Because if you don't get them all out on the table, you know, at some point in time, they. They sort of pop up. Oh, we forgot about this. This might be better. And then we're gonna make choices, and we're gonna look to the strategy, and we're gonna say, you know, what do we think are the things that are gonna really move the needle? To get to the strategy, you make a small number of choices. We, in this last year, we picked four things to invest in, and we said, those are the four things. That doesn't mean we won't do anything else, but it means that nothing else can compromise these four. Like, these four have to get done and can push other things out of the way, and nothing can push. Push them out of the way.