Cameron HeroldFounder of the COO Alliance & Invest In Your Leaders Training

Your Funnel Isn’t Broken. Your Conversion Is. | Mike Abramowitz

31 Dec 2025 · 1 min

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0:43

A short monologue emphasizing that conversion—turning existing site visitors into engaged prospects—is more important than buying more leads. The speaker advocates building relationships, making it easy for visitors to ‘raise their hand’, responding quickly and simply, and prioritizing conversion optimization over expanding lead volume, citing recruiting success as an example.

Chapters

I want to make sure that I'm building a relationship with people. So conversion is my most important piece. If I got someone that is on my site, I want to make it as easy as possible for them to raise their hand. I want to respond to them as fast as possible in the simplest way. And I want to get on a conversation with them as easy as possible as well. Because conversion is the game that I want to play. I don't want to just throw dollars at a problem that puts them into a leaky funnel. I want to convert these people that are already there based on the dollars that I already spent. That's really what I did a good job with with our recruiting, and that's what we do a good job with with our current businesses that we're working with as well. Is the conversion aspect more so than Let me just buy more leads aspects.