Cameron HeroldFounder of the COO Alliance & Invest In Your Leaders Training

Your Team “Didn’t Get It” — Here’s Why That’s on You | David Chol

8 Jan 2026 · 1 min

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David Chol argues that when your team doesn't understand your vision, it's a failure of leadership communication, not comprehension. He explains how to tailor messages for different roles, translate abstract goals into concrete work, and know your people well enough to make it stick.

Chapters

People are going to relate to an objective or a vision in very different ways. And if you think that people are all going to understand what you're saying and the passion behind what you're saying, like 10% will. There are so many different perspectives to take on this. And so it comes down to that very visceral on the ground type of leadership I think at least I'm lucky to be able to do at a company like this. You have to know your employees intimately enough to understand how to translate it to them. So how I talk about the vision or a goal or whatever to the age of success department is going to be different than how I do it to my sales managers who are going to pick it apart and say, oh well, these are my experiences here, you know, and you've got to find a way to aggregate thousands of opinions on it in a way that is really digestible. You can't paint with a broad brush.