0 to $100K/Month in 12 Months (Step-by-Step Plan)

Today I'm going to lay out the whole plan to accomplish $100,000 per month in sales in the next 12 months. And this is going to be way simpler than you think. This is the exact playbook that I used to take a $600 investment and turn it into a $16 million exit in just 4 years. It's also the playbook that we used to build my new company, Switch Supplements. And sheer strength and my portfolio of brands and also repeated over hundreds of case studies in our programs with our clients that have built 7-figure businesses. If you're new here, my name is Ryan Daniel Moran. I work with physical product brands. I help entrepreneurs build brands that scale to 100 sales a day and could be positioned for a multimillion-dollar exit. I have a portfolio of brands myself, and I wrote a book called 12 Months to $1 Million that is basically the whole playbook of how to build a million-dollar business. Today I'm going to show you the whole system. It'll include the exact steps to take, and it'll help you identify where you're at in the process so that you know what action items you can take right now in order to progress towards $100,000 a month in sales in your business. Now, I hope you don't feel misled, but we don't just want a million-dollar business. We don't only want a business that does $100,000 a month in sales. There's a few caveats to this. We also want a business that has really high margins, so we're making a lot of profit so that we can live the type of life that we want. We also want a business that we don't have to be stuck in all of the time working 19 hours a day. We want to be able to walk away from it or hire someone to run it or maybe even sell the business one day. And also we want a business that we're proud of, that reflects our values and reflects who we want to impact in the world. So all of those things together are what I call a sellable brand. Now it's okay if you don't wanna sell your business one day, that's fine. I like to build my businesses with the intent on selling them so that I can walk away at any time sometimes with a big fat payday. But even if you don't plan on ever selling your business, bringing these elements together will help you build a better, more profitable, and more fun business that has a better chance of getting to $1 million and beyond. And it comes down to 3 pieces of the system. The first part of the 7-figure system is your product. This is what most new entrepreneurs obsess over. What product should I sell? If you're new here, I'm not going to go into a deep dive into what product you should choose. But good news, I have a free resource for you. I personally developed a custom GPT that you can have free access to. If you go there to Capitalism.com/product, that'll open up a special ChatGPT where it'll ask you a few questions and help you craft a product that is unique to you and follows all of the rules and values that I believe in. But your product is the first part of the system, obviously. Now, most people will obsess over this and get stuck because they have no sales. They'll develop something and it goes nowhere. No one's buying the product. And so they're stuck. I put all this money and time into developing something. And so really, this person's just an inventor. They're not an entrepreneur. They're not taking sales. They're not getting any momentum. They're just an inventor who's not making any money. So what we really want here is not just a great product. We want a product that sells itself. That's our goal in this part of the system, to have a product that sells itself. The next part of the system is is what I call an audience. An audience is a group of people that loves to support you and buy your stuff. So it's not enough to have a bunch of Instagram followers or a bunch of people on an email list or a bunch of people who even watch your videos if they're not gonna buy from you, right? If you have a big footprint in the world from making a lot of content, You might be an influencer, but you're not an entrepreneur. What you really want here is a group of people that is responsive and buys your stuff. Now, the good news here is if you focus on having a responsive audience that buys your stuff, then we don't need to have a million followers or 100,000 followers. Or even 10,000 followers. We can have a few hundred people that care about what you're doing in the world, and that can be all we need in order to have a 7, sometimes an even 8-figure business. For example, my first large exit, the, the exit that really changed my life, was a supplement company called Sheer Strength Labs. And we grew that company from a $600 investment to a $16 million exit in about 4 years. And when we sold the company at a $16 million valuation, our entire audience size was like maybe 15,000. It wasn't like we had a huge imprint in the world. Not everyone in the world knew who we were. We were a fairly small company. We didn't have influencers that were talking about us all the time. We had a pretty small but raving fan base that loved to buy our stuff. That's what we want. And it starts with just a few hundred people. Again, some entrepreneurs will just focus on building a big audience. So they're influencers, but they're not getting sales from a product that sells itself. So they're just influencers and they're broke. So you have inventors that are broke because they're not making any sales. You have influencers that are broke because they've got followers but no sales. We wanna bring those two things together and add in the third part of the system. And the third part of the system is sales channels. What's a sales channel? A sales channel is a third-party platform that has customers and has traffic. So when we put our product in front of them, we're gonna get exposure to that traffic and exposure to those buyers. Now, once again, a lot of entrepreneurs will specialize only in this thing, and what they end up being is channel managers. So you have Amazon experts or you have TikTok shop experts or Meta ads gurus, and what they usually end up doing is not building a sellable brand. They end up taking clients for their agency because they specialize in sales channels. If you wanna have a multimillion-dollar business that is a sellable brand, you do not wanna become an expert in a channel. You wanna be building a brand and leveraging these channels. So what we're going for when we put our stuff on sales channels is we really want automatic sales. So if we can do these 3 things, If we have a product that sells itself and we have an audience of responsive people who buy our stuff and we have exposure on sales channels, now we have a sellable brand. Let me show you why it's important to do all 3 of these. Most people don't. They only specialize in doing 1 or 2 of them. So, for example, if you have a good product, and you're on sales channels, this is where you're gonna create revenue. You might have lots of products on sales channels and have lots of revenue. The challenge is you're not gonna make any profit. You will see this in the brands and businesses that have 25 different products and they're all on Amazon.com. And so they're just in the business of launching lots and lots of products. And they're just trying to sell as much as possible. Those are typically very difficult businesses to run because the margins are super low and you don't make a lot of profit. So those are the brands that sell iPhone cases and standard supplements that look like everybody else's. They have lots of products and they do well on the sales channel, but they don't make any profit. Not the kind of business that I want to be in. Not a sellable brand that really sets you free. If you've got product and you have audience, this is where you have fans. If you've got a big audience and you're selling them stuff, you could be selling them t-shirts and knickknacks and branded merch. It makes you feel good for a second because you've got fans that are wearing your stuff. But you don't have something that can scale. You don't have a business model. You've got people that like your stuff and you're selling them product. It's cool to have fans, but they don't pay the bills. Now, if we have audience and we have sales channels, this is where we have a lot of traffic. If we have our control of a responsive group of people and we partner it with a sales channel, those two things together give us basically an infinite amount of traffic. All the traffic that we could ever need. But if we don't have a good product that sells itself, we're not gonna have the conversions or the profit or the scalability that we want in order to have a sellable brand. This is why we have to bring the three pieces together in order to have a high-profit business that can be scaled or sold. We need a product that sells itself, an audience of responsive people that love to buy from us, and we need sales channels that send us automatic sales. So let me walk you through what you need to do in each one of these systems in order to maximize your exposure for each area. I hope this gives you a snapshot of what the overall system looks like. Then we've got a really good shot of having a million-dollar business that has high margins, great lifestyle, and could be sold for a multimillion-dollar payday. I'll walk you through what needs to be true in each one of these parts of the system, and then I'm gonna give you the 8-part plan, the step-by-step plan for how to build this from scratch all the way to a million-dollar business. So to complete the system, we need 3 things to be true about our product. First, we need a target person in mind. Some people call this the avatar. Some people call this the perfect client or the ideal customer. We just call it the person. Who is the person that you are communicating to that your product or your brand is perfect for? If we can't identify who the person is, it's going to be very hard for us to communicate to them and for us to get a pile of them to buy our stuff. The second thing that we need is a difference. Now, the difference is why is your product special and unique and stands out from everybody else? And spoiler alert, the difference is usually related to the person that we serve, but we need some way to communicate why our product is unlike all of the other products. If we can do that, we have a better chance of having a product that sells itself. And the third thing that we need to have a product that sells itself is what I call the gateway. The gateway is simply the path to buying more stuff. You might have heard the term gateway drug. You know, you try this, and it leads to all other bad decisions. Well, what we want is a gateway product. If someone tries it, they either buy more of it or they buy all of our other products. So if we've got a way to turn this one-time customer into a repeat customer, either by buying more of what they already bought or by buying all the other things that we offer, that's a good sign of a product that can sell itself. So if we've got a target person and we know how to communicate the difference of our product and that leads to more sales, then we have a product that sells itself. There's also 3 things on the audience side that give us a responsive group of people that love to buy our stuff. We need exposure. Some people might call this traffic, but we need a place to get exposure. For some people, this is advertising. For a lot of my clients, it's content that just calls out to our ideal people. But we need some way to get the attention of the people that would want to buy our stuff. The second is engagement. This is how we turn exposure into fans and likely buyers. We'll cover a little bit about how to do that in the 8-step process. And then the third thing that we need is a way to convert them. And the way that we do this is by putting them on an email list or by getting their phone number so that we can text them. So email and SMS. If we've got a place to get exposure to new people, a way to engage with them, and a way to convert, that's how we can turn even a small audience into a very responsive audience. And it is not uncommon at all at all for clients to have audiences of like 300 to 500 people and come out of the gate with $10,000 in sales because they've got an audience that is responsive, people who want to buy their stuff and a product that sells itself. And now we're in business, we've got the snowball rolling and we can build the rest of the process all the way to a million dollar business. So that's how we have a product that sells itself and that's how we build an audience of responsive buyers. Now let's talk about sales channels. Just as a quick review, a sales channel is a third-party system that has the traffic and the buyers that we already want. So for physical stuff, that's Amazon, it's TikTok Shop. If you sell digital courses, it's places like Udemy or ClickBank. It's where the buyers already live for the stuff that we want to sell. I sell physical stuff, so for me that's Shopify, Amazon, TikTok Shop. To win on any channel, you need 3 things. One is you need proof. Amazon reviews are proof. Testimonials from other people, that's proof. We need other people saying nice things about us in order to be a signal to other people that this is a good thing to buy. The next thing that we need is rank. Rank is where we show up in the channel. On every channel, like Amazon.com, you search for a keyword, there is a group of products that show up. In order to win on a channel, we need to show up above everybody else. Same is true in TikTok Shop. They have their own platform that if you show up higher, you will get more exposure to influencers. In Meta, If you have ad that converts or that is being responded to by a group of people, you're gonna show up in the feed before other people's ads. We need proof and we need rank. The third thing on a sales channel that makes it a little bit unique from all of the other parts of the system is that most channels have ads. And this is a lever that we can pull at any time in order to feed the rest of the system. And as you are getting closer and closer to the million, this is gonna be a lever that we can pull in order to give you more exposure on the platform. Now, this is the 7-figure system. A product that sells itself with a responsive audience that has exposure on sales channels. And as a result, we have a product that sells itself to a group of people that love to buy it and we're getting automatic sales from outside channels. There is a process to be able to make this happen. So I know that this is a little bit meaty when you see it all laid out. So what I want to give you next is the 8-step process of what to do in order, in order to get each piece of this system working together so that you're building a million-dollar sellable brand. Let's go into that next. Before I go any further, if you've liked what you've heard so far and you want to work with me a little bit closer on building this system inside of your business, we do regular live workshops for clients and followers to help them implement different pieces of this plan. You can get on the waiting list for the next time that we do one of those at Capitalism.com/boost. Bootcamp. Now let me lay out the 8-step process for building a million-dollar business. Now our target for this process is 100 sales a day. And at 100 sales a day, you'll have a million-dollar business for any price point over $30. $30 times 100 sales a day is right about a million dollars. It's like $1.1 million. I work with clients, one of the first thing that we do is we try to raise that price so that our margin is even higher so that we have more room to advertise, more room to invest in a great product, more room to create an awesome customer experience. So we try to have a premium brand that is high margin. But as long as you're over $30, 100 sales a day is a million-dollar business. So these are the 8 steps that make it possible for us to get there. The first step is to choose your person. Notice that it is not choose your product. It is not launch something new. It is not improve your packaging. It's choose your person. The reason why this is step 1 is because it makes all of the other steps possible. It is very hard to run advertising if you do not know who you're advertising to. It is very hard to launch a great product if you don't know who it's for. It is very hard to create content if you don't know who your target person is. So the first step No matter where you are in this process is we always come down to, hey, let's choose your person. I have worked with entrepreneurs doing $500,000 to $2 million that are stuck because they haven't done this part of the process. So they plateaued and their margins are going down and they can't advertise effectively because they don't know who they're talking to. They're just trying to sell more product. So regardless of what you are selling, the first step of the process is to choose your person. We do that, all of the other steps become possible. You know that you've accomplished this step when you can fill in this statement: I help blank accomplish blank. Fill in that sentence and you know who your person is and you're ready to move on to the next step. For example, you might remember a few years ago there was this razor company called Jeremy's Razors, and Jeremy's Razors, literally their tagline was, we hate Harry's Razors, and they sold razors to conservative men and it crushed. Now their product wasn't any different than all the other razor companies, not different at all, but they knew their person. And because of that, they were able to speak exactly to their values and to their desires and to their enemies. And so I happened to be in the know during their launch and saw that they launched an 8-figure recurring revenue business in the first week. They didn't even have product that they could sell yet. They just pre-sold all of it. Now, they had an audience and they had some funding, of course, but the thing that they did better than anyone else is they knew their person. What you can learn from that is that if you choose the person that you want to serve, all of the other things about your business are gonna be bang on awesome. You'll know how to position the product, how to write your ads, what products to sell, what your content should look like. But all it's harder if you don't choose your person. That's why it's step 1 of the 8-step process. Step 2 is to build a waiting list of 100 emails. We need 100 people on an email list ready to take a sale from our product. Now, I work with a lot of Amazon sellers or people who are doing really well on TikTok Shop or even influencers who have hundreds of thousands of followers. But what they don't have is an email list of people who want to buy their stuff. And as a result, they have no control over their sales at all. They're begging Amazon for sales or they're begging Meta to, give them better CPMs. But if you've got an email list, you can follow up with people who don't buy. You can launch new products. You can take pre-sales for a product that doesn't exist yet. This is often where people fight me and they say like, "100 emails is not gonna move the needle." And 100 emails is not that many people. However, I have many, many stories of people who got 100 people on a list and sold their first $10,000 worth of product. The example that's coming to mind is my buddy and client, Ty Mayfield. Ty Mayfield, worship pastor who wanted to start something on the side. He was passionate about golf, so his person was golf enthusiasts. He launched golf gloves to his list of, I think it was about 130 people. At the beginning, he just made Instagram videos and posts that he was gonna launch these golf clubs, and he got about 100 and some people on his list. He didn't set the world on fire with his launch, but in the first 30 to 45 days, he did about $10,000 in sales, which is right where we want to be in those early days. It was that small list of 100 people that gave him the first $10,000. And today, last I chatted with him, he was doing between $60,000 and $75,000 per month in sales. He didn't get right there to that $70,000 a month. It took time, but it started with the first 100 emails and then going on to step 3, which is launch. A launch is not just an introduction of a new product. A launch is a structured promotion for one specific product. I use launch strategy any time I want to generate new sales. So for example, a few years ago I bought back one of the supplement companies that I had previously sold. The person who bought it ran it into the ground and I bought it back for pennies on the dollar. And even though the products had been selling for years. The company that was running it had not done a good job of promoting it. So I did a relaunch of the same exact product. It was under new ownership. We're doing a big promotion and we're relaunching this product that has been here for a very long time. And there was a, a big uptick in sales that gave us momentum to be able to work on growing the sales of that product. Another example is this. For, for a while, I did some consulting for a company called Athletic Greens, and Athletic Greens is now known as AG1. They're the biggest greens powder in the world, and they had been selling their greens powder on Amazon for years, and they were selling it on their own website as well. But what I created was a launch campaign for them, and I literally called it Our Amazon Store Sucks. That was the name of the launch. It was, we're doing a big promotion for our Amazon store because we've really neglected this and we need to get some reviews. And so we created this, this launch campaign for a product that had been selling for a long time with just a new spin on it. So a launch is a reason to promote a product to the 100 emails that we just added. This works great if you've got a brand new product. In fact, one of our clients is named Miguel, and Miguel did not have a product, but he spent 6 weeks building up a list of email addresses of people who wanted to buy his Magic: The Gathering product. Didn't exist yet, but he was talking about how he was gonna bring it to life. And after 6 weeks of warming up the audience, he launched his product on Kickstarter. Super smart. It allowed him to sell a product that didn't exist yet. The result was that he made $100,000 in sales before he ever sunk money into ordering a brand new product. Isn't that amazing? $100,000 in pre-orders for a product that did not exist. So a new product is a great reason to do a launch. But there's also a lot of other reasons to do a launch. For example, you can do a launch because it's Tuesday. You can do a launch because you decided to discount it this week. You can do a launch because you're back in stock. You can do a launch because you made an improvement to a product. You can do a launch for any reason. A launch is a structured promotion where you are encouraging the persons that are on your email list to buy your stuff. But if you're new, this is where we target the first $10K and we aim to do $10,000 launches when we run one of these campaigns. It's a great way to kick off sales and generate momentum towards that first million dollars. The next step of the process is to add 100 reviews. A review is a piece of proof. It's an endorsement from a customer. It's an Amazon review, a TikTok review. It's a video testimonial from a happy customer. It's a screenshot of the text that you got from your homie that said, "Hey, I tried your product and I think it's really good." It's 100 pieces of proof that you can use in your marketing on any sales channel or any traffic channel. The more pieces of proof, the more reviews that we have, the more that we can add into the system in order to get exposure to our target people. For example, one of my favorite ways to do this is I will ask someone to try a product and ask for their feedback, and then I will screenshot their feedback and post it on Instagram and link back to my email list. So I'm getting a review on a platform, screenshot that, I turn it into traffic, that traffic becomes leads, those leads become sales, and now I'm going to those sales asking for more feedback, more reviews, which I'm gonna turn into more traffic, and I'm gonna turn that into more sales. And this is how we start to build the process of a sales machine. That is building our audience, that is supporting our sales channels, and is pushing the product that is gonna start selling itself. It's a big benchmark when you have 100 pieces of proof because now we've got a lot of content that we can use in our advertising, and our advertising is going to convert at a higher level when we've got 100 pieces of proof on it. It, it's a very important part of the 8-step process because This is what takes you from launched to consistent sales, even if it's small at first. This is what takes us from we had a big launch to now we're getting some consistency and we're starting to build the snowball that is going to get to 100 sales a day. Step 5 is a fun one, and I will say if my clients are tempted to skip any step, it's step 5. But the people who do step 5 usually win. Step 5 is that you're going to build your hopper. What the heck is a hopper? Well, remember how I said that in order to have an engaged audience, you need 3 things? You need exposure, you need engagement, and you need conversion. We started to build 2 of these pieces. The first is we have email addresses. That's our conversion mechanism. And we're starting to gather things like reviews that will turn into exposure. What we're missing is the hopper. The hopper is what allows us to engage with our people at a deep level. My favorite way to do this is to create a Facebook group or a Slack channel, a private text group where I can interact with my customers that are my VIP customers. These are people who have bought from me multiple times, or, this is kind of sneaky, but if you take the people who left you a review and you add them to your hopper, your community where you're engaging with them, whoo, you will build a very responsive group of people very quickly. 'Cause now you've actually got this kind of small community of people who are buying your stuff and reviewing your stuff and engaging with you. That is so powerful. If you have a few hundred people that are buying your stuff and leaving reviews and telling their friends about you, you only need like a few hundred of those in order for you to move friggin mountains. That is going to make your channels convert better. It's going to give you more traffic and it's going to help your product sell itself. So again, my favorite way to do this is by having a VIP group of some kind. And the easiest way to do this is a Facebook group. You can do it on whatever platform you're comfortable with, but it's a way to engage with your best customers one-to-one. And these are gonna be the people that support your brand's growth for the long term. So an example of this is we had a, a client, Ryan and Tristina Timms. And Ryan and Tristina, they had this margarita mix that was a sugar-free margarita mix. And it was selling okay. It was selling about half a million dollars a year, but they were just scraping by with low margins. And the business was, was not growing. What they did is they built a VIP hopper for their next product. It was basically like a product tester group. So they took some of their best customers and they put them into this new group that was gonna be their beta test group. And when they launched their next product, which was a sugar-free coffee flavor, you know, like one of those pumps, those pump flavors that people put in their coffee, they did a sugar-free version. And that product took off like crazy because they had this small group of people that was super engaged with what they wanted to launch. The next month after they launched that product, they had their first ever $100,000 month. They sold $100,000 worth of their new product in 6 weeks. Why? 'Cause they had a product that sold itself and they had a hopper of people that were engaged and were buying their stuff. It changed their lives and it made their business go from struggling to a multi-seven-figure business. They did $2 million in sales that year. Going from half a million dollars to $2 million, what was different? They built a responsive audience, they created a product that sold itself, and they put it on sales channels that could compound. That's the formula, guys. That's how we build a million-dollar business. So step 5 is you build your hopper. That's your engaged list of VIP customers that support your stuff long term. Step 6 is we run the flywheel to 25 sales a day. The flywheel is where we take these audience pieces and we start to get them to talk to one another. We take that piece of feedback, that review that we got, and we share it on whatever channel we're using to get exposure, like Instagram. We link it back to our hopper and we put them on an email list. It's basically a daily system for creating regular growth. If you do this every day, you'll have growth every day because you'll take a piece of feedback, you'll post it publicly, You'll link over to your email capture. You'll add more people to your hopper. Now, this starts very small. In fact, here's an example you'll like. One of my brands is called Switch Supplements. We sell a sleep product called Killswitch. Killswitch, sleep like you're dead. It's a million-dollar product. We sell a million dollars worth of this product. Beautiful, great margins, awesome product. It'll make you sleep like you're dead. Go buy it. Killswitch, when we were starting to build the flywheel, we were getting like 50 story views on Instagram. Like, no one was watching. No one cared. No one was paying attention. So, we started messaging those people who were looking at our stories. Said, "Hey, have you ever tried Killswitch? Let me send you a 25% off coupon for your first order." What did that do? We used a channel like Instagram to get traffic, We messaged those people, got them onto an email list, turned them into customers, followed up with those customers, got those reviews, turned those reviews into content, which then gave us more exposure, which became leads, which became sales, which became more reviews. That's the flywheel. Compounds. It's a snowball that builds. It starts real small at first, but after a while, compounds to 25 sales a day. If we do that consistently, we will have built up a machine That takes any product to 25 sales a day. It looks a lot like work, but it works. It's kind of like building a highway. In order to build a highway, it takes a tremendous amount of effort and energy and capital and planning just to put one car on the road, just to get one product to 25 sales a day. It takes a lot of work and capacity and effort. But once you've built the highway, Now we can add more products to the road and we're gonna get each one of those to 25 sales a day a lot faster. So this is the compounding machine that takes every product to 25 sales a day. That's step 6. Step 7 is to amplify with ads. Some people hit 100 sales a day somewhere between step 6 and step 7. We amplify what's working with ads as step 7 because we do not need to run advertising in order to get things off the ground. We want to amplify only what is working. So if you're building your flywheel and you have 50 pieces of content. 3 of those pieces of content are gonna outperform the other 47. When you have that, you know, ah, this piece of content turned into more leads and sales than all the other ones, so I'm gonna amplify that one with ads. That's a good strategy. Another way to think about this is once you have 100 reviews on a product, It might make sense for you to run Amazon ads to that product or on TikTok Shop. If you've got people who are making content about you, you take the ones that are doing really well and we amplify it with ads. Step 7 is about looking at what's working and then we make it happen faster by amplifying it with advertising. At this point in the process, we have enough organic traffic, we have enough margin, we have enough repeat customers, we have enough momentum on its own to where we can afford afford to run advertising to make things happen faster. We don't want to do it before this point. We do it once we've built the other 6 steps. Now we can handle going faster and amplify with ads. And once again, this is often where people get to 50 to 100 sales a day, but everyone crosses 100 sales a day when we layer in step 8. Step 8 is Launch more products. Notice that launch more products is the last step of the process. That's a huge insight. Some entrepreneurs will launch a product and make their first $10,000 and then they'll go, that felt good. I'm going to launch another product to make another $10,000. Well, that felt good. I'm going to launch another product to make $10,000. And what they have over time is they have this large catalog of products and none of them are selling well and all their money is tied up in inventory and they've sunk all this capital into all these products that aren't selling. That's why launching more products is the last step of the process. At this point, we've built up a machine that can handle another product that gets to 25 sales a day. Now, something really magical happens at this point in the process, and I experienced this with one of my brands, Shear Strength, when we launched our second product. Here's what happened. We built a machine that took our first product to 25 sales a day, and we were so stoked. We were making like $25,000 a month in sales. This is going to be awesome. If we have 4 of these, we'll be at 100 sales a day. I will have a million-dollar business. This is amazing. This is gonna change our lives. Well, here's what happened. We thought that that first product had kind of peaked at 25 sales a day. So when we launched our second product, we thought, okay, we can get this one to 25 sales a day and then we'll have 2 products and we'll have 50 sales a day. Awesome. But that's not what happened. What happened is that the second product got to 25 sales a day much faster because we already had a machine built. And then those customers that bought product number 2, they came back and bought product number 1. And so the first product that we thought had capped out at 25 sales a day, it jumped up to 50 sales a day. And then when that grew, those customers came back and bought the second product. And so we hit 100 sales a day with just 2 products. In fact, that first product that we thought had plateaued at 25 sales a day, by the time we sold the company, it was doing over 200 sales a day because we had built a machine that was growing. And when we launched more products, we got new customers that came back and bought that first product as well. This is the 8-step process. This is the system that if you do it, can take your business to 100 sales a day. And as you'll see, and if we do all 8 of these steps, then we'll satisfy all of the requirements for the 7 Figure System. We'll have a product that sells itself, we'll have a responsive audience that buys from us, and we'll be getting automatic sales from the channels that we're listed for sale on. This is the 8-step implementation process to make that 7-figure system possible. In my experience, this whole process takes about 12 months to build and get to 100 sales a day. Now, that's not the case for everyone. There's people that get there in 4 to 6 months, and there's people that take longer than that. My, my buddy Jason Franciosa started off slow. It took him 2 years to get to the first million. But now he's an $8 million a year business and he can sell that business for a multimillion dollar payday if he wants. The importance is that we do the steps and we do them in order. We do that and we satisfy all the requirements for the 7 Figure System. Now, if you'd like to see where you're at in this 8-step process, we have an AI tool that will ask you a few questions and diagnose which step you're on right now. And where you need to put some focus. That's a free tool over at Capitalism.com/100K. That tool will ask you a couple of questions and diagnose where you're at in this process and which of the 8 steps would be most impactful for you to implement into your business. It'll also spit out a custom plan for you to get to your first million dollars and pick out case studies from our Rolodex of successful million-dollar stories that are most relevant to you. That's at Capitalism.com/100K. So that's the system. That's how we build million-dollar businesses, but not just million-dollar businesses— scalable, high-profit, sellable brands that don't require you to show up and work every day with products that sell themselves and buyers that are pumped. To buy from you, even if you're twice the price of everybody else. And it's automatic sales from platforms like Amazon and TikTok Shop without you hustling all of the time. Now, if you'd like to find out how to work a little bit closer together, if you want to launch or grow your business to its first $100,000 per month, here's what you can do. You can shoot me a DM on Instagram. Use the word million, and that'll trigger my autoresponder to send you a document that shows how we work with clients in order to implement this 8-step process into their brand to help them launch or scale their business to the first million dollars. So just find me on Instagram. I'm @ryandanielmoran. Shoot me the word million and my autoresponder will shoot you a document that'll show you how we work with clients to get to the first million. My name is Ryan Daniel Moran. I teach this stuff because I invest in physical product brands, and I believe that this is the most predictable way to build a million-dollar business and turn you into a 7-figure entrepreneur. Thank you for watching. It's an honor to support you on this journey. And if it would be supportive to you on your million-dollar adventure, subscribe to the channel and I'll see you on the next episode. Take care.