This Supplement Brand Sold for $3.8 Billion

12 Sept 2026 · 1 min

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1:15

In this monologue, the speaker highlights the recent $3.8 billion sale of Thorne Supplements as proof that building a focused consumer brand can be far more attainable and lucrative for most entrepreneurs than chasing a high‑growth AI startup. He argues that profitability, a clearly defined target market, and a unique product offering are the key drivers of such exits. Rather than aiming for massive, tech‑centric valuations, he suggests setting realistic goals—such as reaching seven‑figure revenue and targeting a $10 million exit within four to five years—by launching a small line of products that serve a passionate niche. The speaker urges viewers to consider this brand‑building path as a faster, life‑changing route to an exit, and encourages them to share the video with anyone looking for a practical entrepreneurial roadmap.

Chapters

This vitamin brand just sold for more money than most tech companies. Thorne Supplements just sold for $3.8 billion. Why? Because they were growing and they were profitable and they had a target market that they served. Most people are not going to build an AI company that scales, but almost anyone can build a brand that serves a group of people. The money is not in AI. All of the energy goes to AI and tech companies that are scaling. But for the majority of entrepreneurs who want to have an exit that changes their life, The fastest way to get there is to just sell stuff. It's to go into a big market and create something that is just unique enough that you can serve a group of people that's really passionate about that difference. That's the thing that almost every entrepreneur can do. And if your goal is reasonable, and by that I mean a $10 million exit or less, that is like doable in 4 to 5 years. So while everybody else is looking for the hot new trend, I see opportunities in building brands that get to 7 figures and can have a modest exit. And if you know somebody who is looking for that, their idea, send them this video and tell them that maybe they just want to pick out a few products that they can bring to market, take it to 7 figures and have a reasonable exit and have their life changed forever.