Ryan Daniel Moran breaks down what makes videos shareable: entertainment, inspiration, and awareness. Shareability matters more than views. Awareness means helping viewers discover something about themselves, tapping into what he calls an 'undiscovered mind.'
For those of you who do videos or want to do videos, there's three things that I've learned. I didn't know them, but just kind of like being unstrategic and looking back at what's worked and then pretending to be logical about it. In hindsight, there's three things that I found that are ingredients to making videos shareable. And shareability is really the magic. When people watch a video, that's awesome. But when they click share, especially on Facebook, that's magic for reaching new audiences. So if your videos can contain one.
Maybe even preferably more than just one of these three ingredients, there will be more shareability essence to your video. Ingredient number one, to help the video become shareable is entertainment. Ingredient number two is inspiration.
Ingredient number three is awareness. By awareness, essentially what I mean is.
You help people discover something about themselves that they didn't know about. So it's kind of like some of the things that I do in my videos. I'm saying what everybody's thinking, but nobody's talking about. So it's like a lot of people resonate with it, but because nobody's talking about it, these concepts aren't really in general awareness, but when I bring them into awareness, people love to be shown what they're thinking. They don't like to be told what to think, but they love to have their mind reflected back to them, especially like their undiscovered mind. So.
Entertainment, inspiration and awareness.
What one of those ingredients absolutely is not is information. Being informative can be very helpful. It can be a great service. But that alone doesn't create shareability in my experience. So in entertainment, there's so many ways we can do that. Inspiration. Oh, man. I think Prince ea. Does anybody watch Prince EA videos? I think he's a great example of like the inspiration component and then the awareness component. So anyway, just a few considerations. If and when you're making videos, if you can kind of keep those in the back of your mind, in my opinion, it'll likely help the growth of your videos and help you connect to more people.
