The most reliable path to a billion-dollar company is selling high-margin consumables like premium food, skincare, or supplements that customers buy repeatedly. AI can't replace this model because people need physical products month after month, regardless of economic conditions.
Here's one of the secrets of each of these billion-dollar businesses: sell expensive consumable stuff. No matter what's going on in the economy or what's happening with AI, it will always be a good business idea to sell expensive consumable stuff. You can do it in food, you can do it in skincare, you can do it in supplements, you can do it in nutrition, you can do it in almost any space. But if you look at what people are buying a lot of and you come up with a better, more expensive version that people are going to buy every single month, that is often the foundation of a really big, really profitable business. If you don't know what to sell, if you don't know what your multimillion-dollar idea is going to be, remember this: it's always a good idea to sell high-margin, consumable, physical stuff. And it's one of the few businesses that AI can't replace.
