Ryan Daniel Moran explains how Amazon's Whole Foods acquisition creates a retail shortcut for food brands. Sellers can now reach Amazon customers and potentially get shelf space in Whole Foods stores without the usual gatekeepers, opening a faster path to seven-figure brands.
Hey, what's up, everybody? Ryan here. I'm just coming off the stage, doing a little meet and greet here in Bucharest, Romania, at an event called Amazon and about 600 people back there finding my way into a quiet place to record a video about the acquisition of Whole Foods from Amazon and what it means for Amazon sellers specifically. So I love this move specifically for Amazon sellers because what it shows is that Amazon is looking to open up new channels for people to sell. So what's exciting to me about this is not just the fact that it's going to make food brands easier to market. For example, there are food brands that are really, really solid that don't have a clear path to success because they have to beg, borrow and steal their way into retail stores. What this will do is it will allow new food brands to have a direct way to get their products to market. So if you look at the ease that Amazon makes it to sell anything in the physical product world, I imagine that that is going to be Amazon's goal with food. So if you want to make a new Greek yogurt brand, you can take that to market really quickly by being an Amazon seller and possibly getting into retail stores nationwide, which would be huge game changer for, for all kinds of brands. So it reminds me of what I think the play that Walmart can and should be doing, which is if you sell on Walmart.com, you get the fast track into their stores. That's what they should be doing on. That's how Walmart could actually have some sort of a resurgence, is if they invited people to sell on Walmart.com and then put the best sellers into Walmart. Walmart, call me, by the way. You should be doing that and I can help you with that. Amazon, I imagine, will be doing that exact thing with retail stores like Whole Foods and the other retail stores that they will acquire and the ones that they are opening. So imagine being able to take your product, test it online, and once you have those customers take it to retail stores all across the world. That's a game changer for brands. And the food industry is ready for that type of innovation. Can you imagine what will happen as food brands come in? And, and because of the power of the Internet and kind of new food movements, the healthy food movements, the paleo food movements, the vegan food movements, you're able to take new products and get them out to the masses really quickly. It's going to completely change the food industry. I think what this also says though, is it shows that Amazon is committed to opening up new channels for sellers. So we all know that Amazon has doubled in growth over the last few years. The predicted to double again by 2020. And that growth is happening because they're acquiring more market share. And as they acquire other brands and get more market share, that is going to spell really, really good news for Amazon sellers, people who have products right now. So it is a beautiful time to be in the consumable space, in the physical product space and to be partnered with Amazon.com with their massive growth. It's a really, really good chance, good time to get your brands into the market. I believe the fastest way to build an impactful brand is to launch products to specific audiences and get them to become raving fans and get them talking about you. And that's when other, that's when retailers, it's when online marketplaces become really, really easy to master. It's what I was talking about here at this event was how much faster you can grow to a seven and eight figure business by leveraging the power of audiences, by launching online and taking that success and bringing it to a retail store. And we can probably consider Amazon a retail store at this point with the amount of market share that they have. If you're seeing the trend of the marketplace, if you're seeing the trend of physical products on the Internet taking over the world because of moves like this, we teach how to build impactful brands that grow really quickly. We have hundreds and hundreds of seven figure case studies that have come from our communities and we teach this on live training classes and we teach the entire model and we do a training called the Brand Builder Bootcamp because that is how we help people go from an idea or no idea to growing a successful business. And usually takes 6 to 12 months. Have a really successful brand that is using Amazon and other places to grow their business. So I hope you found this interesting. It is a great time to be a physical product seller now in the food space as well as everything else that Amazon is going to impact over the next few years. It'll be interesting to see what happens and how these small players, small players are going to end up taking on the giants. And I think this move makes that possible for more innovation to happen faster, which is what capitalism is all about, which is why small businesses today are starting to grow so quickly and put the big guys out of business. So it'll be very interesting to see what happens over the next few years. And I think there is no more predictable path to a seven figure business than by making a physical products brand. That's what we help people do. Hope you'll consider joining one of our trainings or one of our communities. Thanks for watching.
