Ryan Daniel Moran (Capitalism.com) explains that Amazon's ranking algorithm has shifted since the release of 12 Months to 1 Million: discounted sales now have reduced impact on keyword ranking, whereas Amazon increasingly prioritizes outside traffic. Moran advises sellers to build an audience and an email list outside Amazon to drive keyword ranking and sales.
The first thing that's changed since the release of 12 months to 1 million is that Amazon's algorithm has shifted. It used to be that you could just discount your products and then you could blast it out to high heaven, or you could leak the code on a forum and you would get a bunch of sales and Amazon would reward that. In a lot of cases, that is not the case anymore. Amazon reduces the amount of impact that discounted sales have in terms of how you rank for keywords. But there is another little loophole, if you will, that allows you to rank for keywords very aggressively. And that's because Amazon now prioritizes outside traffic like they used to prioritize cheap orders. What this means is that you need more focus on building an audience and an email list outside of the Amazon platform.
