Short excerpt from a YouTube video where Ryan Daniel Moran explains that creating and sharing small pieces of positive content builds momentum, conviction, trust with audiences, and plants awareness seeds that may convert to customers over time. The focus is on using content to demonstrate impact and gather positive feedback to grow an FBA-style business.
When part of your day is going out and gathering the positive momentum, even if it's small, you start to believe that, oh, actually, I am making a difference in people's lives. Oh, actually, this business does matter. Oh, look at these people who have voluntarily given me positive feedback. That builds your conviction and it also builds the trust that you have with the people who see that content. We then post that piece of content, which builds our awareness, and even if it doesn't turn into customers right away, it plants seeds in the people who are seeing that content.
