Short excerpt from a Capitalism.com YouTube video ("Ask and you shall receive") featuring Ryan Daniel Moran. Moran advises entrepreneurs to directly ask people where they experience pain and what solutions they want; by humbly asking enough people and connecting the dots, one can design solutions customers are willing to pay for.
It is easy to ask people where they are in pain and how you can solve that if you are humble enough to ask them. Whereas most people will sit there and think about how do I solve this problem? Or what is my big idea going to be. But if you can ask enough people where there is pain and where they would like to be a solution, it's pretty easy to be able to connect the dots there and come up with a solution that people are willing to pay for.
