Dr. Squatch hit $1 billion by solving one problem for one audience: chemical-free soap for men who care about skin health. They charged double the market price, dominated e-commerce on Amazon and TikTok Shop, then expanded to retail and celebrity deals.
Dr. Squatch recently sold for over $1 billion. This 10-year-old company did a few things well, and you can copy these in your businesses. Number 1, Dr. Squatch solved one core problem for one core group of people, and that was don't put junk on your skin, it ruins your hormones. Don't do that, dudes. That message over and over, one core problem, one core person, made them stand out from all their competitors. It also brought them to number 2, which is they were able to charge twice the price as everybody else because they were the only solution for that problem and that person. Number 3, this is the big one. They nailed e-commerce before they went into retail. If you look at Dr. Squatch today, you'll see them doing partnerships with Sydney Sweeney, or you'll see them in pretty much every retail store across the country. But what they did first was they got to 8 figures with Amazon and Shopify. The way that you get into retail distribution and you get the attention of all these influencers is by starting with the channels that are most accessible to you now, and that is Shopify, Amazon, and TikTok Shop. If you've got a good product for one group of people, if you solve a problem and have a premium price point, and you do Amazon, Shopify, TikTok, social media well, the basics, that's when you start to break out into retail stores and big celebrity sponsorships. You don't skip the basics to get to the big stuff. It's through the basics that you'll build a 7-figure company which ultimately can become an 8-figure or even a billion-dollar business.
