Ryan Daniel Moran breaks down advertising methods for physical products, covering Amazon pay per click, giveaways, and building a customer list. He explains which approaches deliver better ROI and why customer lists matter more than one-off sales.
Ryan Nemechek asks, what advertising method did you have the best return on when you first started selling physical products?
What advertising method did have the best roi? Well, when we first had just one product and I was still figuring this game out, we threw everything at the wall. But I know for a fact that doing Amazon pay per click and doing giveaways had an immediate roi, because at least at that time, it was fairly easy to rank for keywords on Amazon. And that was what drove the majority of our revenue for those first two years or so. When we really figured out what we were doing and when we had more than one product, then it all came from our customer list and from our mailing list. So if you have one product in the marketplace and you're trying to sell product, then I would say the old school. And by old school, I mean the stuff I've been teaching for 3, 4 years about ranking for keywords on Amazon and taking sales probably will have the best roi. I don't recommend that most business owners go out there with one product. I recommend that they build brands that they collect three to five products or product ideas that they're gonna build their business around. And if that's the case, then you need to go out and audience members on an email list or a Facebook page or an Instagram following and you need to be promoting your brand to those people. And that is going to be the best roi. I hate to dodge the question, but there are many ways to skin this cat. If you ask Dollar Shave Club what their best ROI was, it's a that one video that we spent $5,000 on that was seen by millions of people and put us on the map. That's the reason why we sold for a billion dollars. So the important thing is that you have some way to drive up enough attention to take sales from day one. Whether that is using an outside blast service to give away as much of your product as possible so that you rank for keywords or you have a mailing list or you have the ability to create a viral video and get it in front of a lot of people. Any of these will accomplish that goal. The important thing is that you make a splash in front of as many people as possible for as long as possible. Even if that means going in the red to do so, so that you get the collective awareness for the brand that you're building. And the collective awareness might mean ranking for keywords, it might mean having a thousand people on an email list. It means that in the first place, follow up promotions, you can crank a lever and take sales and be profitable. But that initial stage is all about drumming up enough awareness so that when you have a follow up, that one is profitable. So whatever method you're comfortable with, you're good at executing, and you're willing to go into the red, or at least break even to do that. That is the process for setting yourself up for success. When we did that, it was through running as much Amazon pay per click as possible, and also doing as many giveaways as we were comfortable with, so that we had customers, we had reviewers, and we had the keyword rankings that would make.
Subsequent, you know what I'm saying, the next sales and the next products profitable. And that's how we dominated. But there are multiple ways to skin that cat. It.
