In this concise business advice talk, the speaker presents a two‑part rule for evaluating product opportunities. First, identify a proven, large market where similar products have already achieved nine‑ or ten‑figure revenues (e.g., the electrolyte market represented by Powerade and Gatorade). Second, locate a specific audience that has a real, unmet need related to that product (e.g., the keto/paleo community that wants electrolytes but does not buy mainstream sports drinks). By merging these two elements—an established, sizable market and a niche group with a genuine problem—you can create a winning product that can scale to at least a seven‑figure business. The speaker illustrates the principle with the case of Element, which targeted keto/paleo consumers with a specialized electrolyte product, leveraging two influencers on its founding team, and grew into a multi‑nine‑figure company.
