AG1 became a billion-dollar company after Tim Ferriss mentioned it in The 4-Hour Body when it had zero sales and no track record. The founder solved one problem and got one distribution channel. Most entrepreneurs chase the valuation and miss the small, unglamorous steps that actually build momentum.
AG1 is a billion-dollar brand, but this started as a link in an ebook. When Tim Ferriss wrote The 4-Hour Body, the founder of AG1, which was called Athletic Greens, was homies with Tim Ferriss. And so Tim Ferriss put a link to the product in his book. In fact, the founder of this business didn't even want to call it Athletic Greens, but Tim had already sent the book to print, and so it was too late to change the name. Today, this business is a billion-dollar brand. Oftentimes entrepreneurs will look at companies like AG1 and say, how did they become a billion-dollar company? But they miss the fact that all of these ideas started as very small projects. This was a side thing that the founder was making, and he knew somebody with some influence. Not many of us have a friend like Tim Ferriss who can get our product out to millions of people, but still the product had no sales, no customers, no track record, and no predictability of success or profit. That was the humble beginnings of what is now a billion-dollar business. Instead of looking at how companies became billion-dollar brands, take a look at how these brands started and you'll see that there's a few things that they figured out. They created a good product that solved one problem and they connected with one person who got them distribution. The rest was building the snowball from there. That's always how it starts. It doesn't start by coming out of the gate with a billion-dollar business. It comes by you doing a few small things well at the beginning and then riding that success For like a decade or more.
