Build a $1,000,000 Brand WITHOUT Burning Out | Ajit Nawalkha

What had happened in that journey is that I was so chasing the goal of the checkboxes and the items that would make me look successful that I forgot to define what would make me feel successful.

How will you determine if you were a success or not?

If I got to love and serve every. Every day, every moment of my life, did I show up with love? Was I able to serve passionately and properly and do the best I could for somebody else and for myself and for my family? So I'm not ignoring anything. It's all. All of it. As honestly as I could show up for everyone. That's just all the intent there is, is that.

Hey, 1 percenters. Welcome to capitalism.com today I'm joined by Ajit Nawalka. Ajit, welcome to the Lakehouse. Thanks for coming.

Thank you for inviting me, man. I'm excited to be here.

I'm drawn by your bracelet here for a second. I know this reference. Why do I know this reference?

These are my values that I wear on my sleeves. It's called serve and love. It's my intent art. It's a company that does.

I feel like I've had one made for me in the past, and I just notice it, and I obviously don't have it on me, and that's just embarrassing. So I first met you when I saw you give a talk about. You basically deconstructed the $100 million path, if I remember correctly. And what resonated with me about that is I have kind of distilled the $1 million and even the $10 million vision into a systematic process. And you laid it out one step further, the $100 million process. And what was interesting to me was the focus that you kept on. If you're at this stage, this is what you need to focus on. I was hoping you can comment on that before we talk about everything else.

So there's different stages and states of an entrepreneur and a business. So stages of businesses is basically at a different stage of business. There's a different requirement that a business has. For example, when somebody is just starting out as an entrepreneur, it's a lot about their time, their effort, their product finding, and all of that good stuff. But once the business gets off the ground, you need a little bit more team structure, and you need all those types of things now. I used to lean into saying, hey, here's exactly what you need to do for a million and ten, and then 50 and then 100. I kind of have had a greater realization in the past years where I believe that because the businesses and the models are evolving so fast, plus the entrepreneurs are so different as human beings, it might be unfair for me to distill and say, okay, this is step one and then you do step two and step three. Because I found that as I was laying that down, it was taking away from the creativity of the entrepreneur and it was boxing them instead of freeing them to say, where is it that you really want to go? And then you find the way alongside it along, along the way. Because I do believe entrepreneurs are smart, committed, hard working individuals and that's not what I have to help them with. I think what we have to help entrepreneurs with is to have a different perspective and to be able to look at things differently that will allow them to be able to find what's that path for them versus what's the path.

Yeah. I've discovered in my own journey that when you shut off that creativity, that's when burnout happens. And I've run into so many entrepreneurs who are like, give me the formula, give me the model. And sometimes a framework or a specific menu of strategies can be really helpful. But as soon as you try to deconstruct exactly the steps, you kill off all the magic that really makes the entrepreneur an entrepreneur. I know you've dealt with burnout as well, and I'm curious if that had anything to do with the changing of how you present the model. Tell me about your burnout.

Absolutely. And also firstly, what happened was I was running a wonderful company called Mindvalley at a time I was the CEO of the company. Then I kind of got burnt out. Not just burnt out in the sense of like just. I was overworking, but I had actually lost control of my life. I was making great living, but I wasn't living a life. So I was making a ton of money, but I wasn't really having the joy of that money. I wasn't concentrating on my health or my relationships, my friendships, my relationships with my parents, my colleagues. All of it was kind of just getting by. And I was, I had to ask myself a question of saying, is that the life that I want? And that question led me to firstly, rediscover it for myself. And it also challenged me to ask these questions to other entrepreneurs to find the answer for myself. And as I was coaching them to find answers for them. And we found that systems are great to study, systems are great to kind of get an insight from. But systems are almost never successful when replicated. How many times has somebody bought a Facebook advertising course and tried to Say I was exactly what Mr. X says or Mr. Y says or Ms. Y says, and I'm gonna replicate it in my business. And it worked. Never. It never works. It's just not how it works. It works by saying, okay, I'm gonna learn from the person, and now let me make it my own. Right. But the classic mistake is I'm gonna learn from the person and copy exactly what they're doing. And. But that's the difference. You are not that person. So it works for them. Yes, but what will work for you is what will work for you. And that's the invitation. That's the realization I had as I was working with these different entrepreneurs and for myself, is that, honestly, systems are great and we need to learn them. And, yes, it's great for training, but the biggest flaw that happens and the biggest mistake that happens is people forget their business is them. It's a lot about them. It's a lot about their unique idea, unique proposition, unique product.

It's at least about people.

Yeah.

Even if it's not just one person. It's about the people who are on the team and that uniqueness that creates the creativity.

Absolutely. And the centerpiece is the entrepreneur. And then the team comes in and makes that centerpiece stronger, for sure. So it is. It is a combination of all of those things. And it's never about replicating something. It's about learning and then enhancing from there. And that's really where the dialogue shifted and I started to go, if I give somebody a cookie cutter thing, what they start to believe is that's the way to do it. But that's the. That comes with, like, almost like a footnote saying, yes, that's the thing that worked for me. Here is what you can try, but go ahead and make it your own.

So I know you've got. You've got an entire section in your new book, Live Big, about this, and I'm fascinated to dive into this. But before I go into that, why did you burn out?

So mine was more because of my challenging childhood, you can say, in a way. So what happened was I grew up in India in a small town called Jaipur. I grew up in a household of 23 other people that I shared. What we call in India is called a joint family. It's basically my cousins lived in the same house, my grandparents lived in the same house. My cousins of my grandparents lived in the same house. Basically, it was a big family living together. But it wasn't that. It was some exorbitant big house. It was A small house still shared by 23 people. So there was no abundance of space or abundance of wealth per se in my family. And so as I grew up, I grew up challenged. I'm an introvert, or at least I identify myself as one. And I need my own space and my own time. I never had that growing up. And so as I was growing up, I always wondered if one day I could get out of the house. That literally was my ambition, that was my life goal. Honestly, by 50, I can get a house where I can move out with my parents. I would find myself successful. And that drove me heavily towards abundance. I just wanted to make more money and get out of the house. And that drove me for all of my 20s. I was driven by it and I was working really hard for it. Driven by money, you mean Driven by money 100%. 100% driven by money. And that was the only drive. It's okay to be driven by money till the time you understand the role money plays, right? Money is a medium, not the goal. My goal was money at that time, right? So that's kind of drove me for all of my 20s and even until my 30s, one of my. And it became about checkboxes. It became about saying, okay, this is what I wanna be the CEO. Let's checkbox that. I wanna be a founder. Checkbox that. I wanna be. I wanna have this car, checkbox that, right? So it was all about checking off these checkboxes that I had taught would define a successful life, right? And that's where what had happened in that journey is that I was so chasing the goal of the checkboxes and the items that would make me look successful that I forgot to define what will make me feel successful, right? So I knew on the outside how success looks like, but I didn't know how it feels on the inside. And that not understanding became that realization eventually of saying, alright, I got all of these checkboxes done, but why am I not happy? Why is it that I don't have a good time? And my work was really purposeful. So my work was the only saving grace I had at that time because my work was in alignment with the company and my mission in life generally to be able to help more people. So that was really, really fun and happening and exciting. But I had sacrificed everything else in life for that. And that didn't feel right to me. And that I believe that was one of the big reasons why I experienced burnout. Because I was just working so much that I forgot about myself. I didn't really define what truly success feels like.

Could you explain what burnout felt like to you?

So burnout to me at the time was a lot of sleepless nights, a lot of lack of motivation, like, not wanting to get out of the bed. There was a point in time where I couldn't sleep. Like, I had to drink to put myself to sleep. So I was borderline addict, I would say. I mean, I never diagnosed with it, but I believe I was kind of an addict at the time.

I really was, to be very honest. A lot of times my teams and it came from the outside that I had this reflection. I didn't really identify it myself, but I was being an asshole to my team. And that came from somebody from the outside who looked at my behavior with people around me and they were like, do you realize what you're doing? Like, the comments that you make and the snarky subtext that you make and all that kind of stuff. So I was just being not a real version of myself and just drained out of energy at all times and just pissed at things.

And. Yeah, like, sleepless nights, bad health, like I said. So for me, it was not just like my energy towards work was gone, but I think my soul was missing. Like me, who was me. Like, honestly me, what I was, what I grew up as, my values. I didn't. I think I had sacrificed it all for the wealth that I really wanted in my life. So that's how it looked like for me, and that's how it felt like for me.

And what did you do about that?

So my journey after once. So it took a little while because again, remember, these were my life dreams. I was now conflicted as a person of saying, I designed this life thinking this is what I wanted all my life. What is it? That is. Why am I being stupid right now? Right? That was the first thought, right? Why are you being stupid? It's a small thing. Take a vacation. That's kind of what was the first thought. Take a vacation, right? It's probably you're just working hard and maybe you're stressed. Just take a vacation. I took those vacations, but. But the thought never went. The thought just kept staying with me. The night still looked the same. The morning still looked the same. And so.

There was a point where I was like, this has been happening for so long. I think it was almost four or five months that I couldn't get myself together in a way that I usually would show up as a person. And so day, night after night, I would wake up and this was the time when it's Christmas holidays, you know, the office kind of goes on leave and everybody kind of chills out a little bit. And this was the time I was chilling out. And I realized how alone I was when I was chilling out, because I had. I literally had destroyed, or at least not destroyed, then paused my relationship with my family, my friends, my relationship at the time that even if I was with people, I was just always alone. And I was like, there is something that is wrong here. There's something that is not correct. And that finally broke me to say, I gotta move on. And so I submitted my papers. I was running mindvalley at the time. I submitted my papers in January. I took a little bit time to transition out because I was running the company. It took a few months to be able to transition out of the company and started just pursuing things that I liked. And I just simply said, I'm gonna just do what I love doing, which doesn't have to be sitting on a computer. I love being on the computer. Nothing to take away. I love work. I love doing what I do. I have nothing against work, but at the same point in time, that's not the only thing that defines me. So I said, what else is defining me? What are the things that makes Ajit beyond the website, the businesses he builds? Right. And that got me to explore areas and items and places within myself that I would have otherwise not explored. And that got me really finally rediscovering what is the work and the quality of work I want to do and how much control I want to have versus not control I want to have, what kind of team I want to work with, and how do I want to carefully select them, how much I want to work on a daily basis, what's the relationship that I want and what would mean and what would it take for me to be or how would I want to be in a relationship. All that kind of good stuff, which took me months to discover. But I went and kept going deeper and deeper till the time I found my answers, knowing that I will continue to find answers as life goes on. I just need to keep small space there so I can keep looking.

So I. I am selfishly curious about this because I'm probably 80% of the way through this exact process of I had my big win. Like, I sold a couple companies, did pretty well, invested the money well. Now what? Right. And so that. What I did was I covered that up with a whole lot more work.

Yeah.

And it's an attempt to, like, meet the Needs of yourself through the only route you know, which is more work, even when it's not necessary, and basically using as the drink, using work to soothe whatever ailment is going on. And so I burnt out, and now I'm going through the process. I'm in the rediscovery process of what would it be like if I just focused on what I was enjoying rather than what I was building? So what did you do during that time where you were rediscovering?

So, firstly, it's important for us to know that we are rediscovering, which is great that you already know that part that you're rediscovering, and there is no need for the white to be filled. So here's the difference that you may want to consider, and that's the difference that I made is I didn't try to go, okay, I don't have anything to do today, so let me just work. Right? That's us trying to say, I don't want to deal with myself. Let me just cover it up with something. Which is probably unnecessary. Right? But I can qualify it as a work and say I'm productive and useful and so I don't have to deal with myself and my emotions. Right? One of the greatest journeys that we take is a journey within ourselves. It's the hardest, it seems the easiest. Where it's the hardest dang thing to do is to take that journey and really ask ourselves a tough question and say, okay, what do I really like to do? Say, I did not have any work. What am I gonna do? Right? And it's not because no one thing. As an entrepreneur, you'll never be lazy. You can always work a little bit more. Our minds are so crazy as entrepreneurs, and people are watching this. If you're entrepreneurs, you know it's not gonna shut down. You can try everything.

It's a life cycle. Yeah.

It's not gonna shut down. So the only way for us to actually get more out of what's not gonna shut down is to shut it down, you see? And it's scientifically proven, too. So it's not just me making this up. Right. When you actually don't do anything, that's the best time for an entrepreneur because your default mode of brain gets activated. There's actual science research done where they say that when you're doing the most mundane, boring things, there is a part of our brain that gets activated which is called the default mode of the brain. The default mode of the brain is also our subconscious. It takes all the data that you've been processing all day long and actually processes it to come up with a creative solution. Right. This is why people say, oh, I get my best ideas in the shower.

Is this just entrepreneurs or is this everybody?

Everybody. This is for everybody. Everybody needs to shut down to get the best creative ideas. This is for professionals, too. If you're a professional, the problem is you're working too hard. It's not that that's why you will grow. The reason why you don't grow as fast is because you work too hard.

And I'm guessing doing nothing is not doing this.

No, no, no. Doing nothing. Literally fold laundry like the stupidest shit, where there's actually no active side of your brain or.

Your conscious mind is not engaged.

So I run from that place. I'm learning to deal with that as I uncover what I'm really running away from. But I think as entrepreneurs, we fill every one of those seconds through even more work. But what you're saying is it's actually that almost boredom is necessary in order for the next creative breakthrough to happen.

Absolutely. Absolutely. Think about it like this. Your best ideas never came when you were checking Facebook. Your best ideas were not on somebody else's Facebook feed. Right. It was always when you were taking a hike, you were in the shower, you were taking a bath, you were swimming in the pool or doing whatever is that is kind of boring in a way, but was actually disengaged your conscious mind and was just your subconscious that took over, suddenly connected the dots, and boom, you have your brilliant idea. That's the reason your best ideas come there. But entrepreneurs don't know how to do that. So firstly, for entrepreneurship, it's good to have that space. Secondly, that's also the time you actually go deep and you give time to yourself. So it's good for your soul because you finally figured out what you actually want in life, not the next billion dollars you want to make, because that's. Nobody wants the billion dollars. You want the experience of the billion dollars.

You want what's on the other side of the billion dollars.

Yeah.

Having the chase is a great thing. So, again, there's nothing wrong with the chase. There's nothing wrong with money. There's nothing wrong with wanting money. The challenge is, why do you want it and how do you want to get that right? So you may want all the money in the world, but if you want it just because you finally get to sit next to Jamie Foxx for all I care, it's a stupid reason to do it, right? It's like, what validation are you looking for, right? If it's for love and connection that you're doing it because Jamie Foxx is your love and collection, well, go do it. But otherwise love and connection is also with your wife, right? Or your girlfriend or your kids or your parents or your friends or whatever that is, right? So you could find that. You can find the same joys of somebody who would make a hundred million today. You don't have to wait for 100 million at the same point of time. That chase of 100 million keeps us excited and keeps our creative juices flowing. It's a good thing for you, it's a good thing for the world. But to do that chase, just for the validation or just for that, I will show you type of behavior. It's not good for your soul, it's not good for your heart and it's not good for your health. So eventually you'll come around and go, why did I do this? And that's the common thing, right? And the book actually starts with that. Literally the first thing that I quoted is the research that, and I forget the name of the lady right now, she was a nurse and she did a research by talking to people who were on their deathbed and asked them what did they regret the most? And they regretted things that were nothing to do with money. Nobody regretted making less or more money. Everybody regretted things like I could have done things that I really loved. I regret I could have spent time with my family and so forth.

So what I really like about the book is you split it into basically three parts. And what this reads as to me is this is like your manual. After doing things wrong and burning out, you're like, alright, that didn't go so well. Here's the way that you build a business and a life that supports all of that together, integrated in a way that prevents you or at least mitigates the risk that you're gonna burn out and do things that you shouldn't be doing. And so personally, I'm really fascinated by this first third of the book that is about kind of.

Uncovering that uniqueness. So I was hoping you could talk about that.

Absolutely. So firstly, you can grow your company while growing yourself and living your life. That's one myth that people think that, oh, you're growing the company. That means you have to work, work, work, work, work all the time. That's not true. And it's been proven multiple times. People there are entrepreneurs who like to work 18 hour days and they like to not have deal with their voids and good on them if that's what they want for their life. But the question really is, do you want the same? And if you can ask that question and be comfortable finding that answer, you can find ways to grow your companies without driving yourself and everybody around you crazy, right? Secondly, in the first part of the book, we talk about meaning. We talk about how rarely to find or move towards the direction of meaning. Again, there is no recipe book I can give you. There is no recipe because all of us are different individuals. What will work for me may not trigger you in finding what you need to find. But if we have the perspective towards what it really means to have a passion or what really is passion, or what really is purpose and how to really bring practicality in your business, which is the whole section on meaning, you will be able to create progress in the direction, right? So again, the book is mostly about perspective and creating progress in your life in direction of growing your company and in direction of growing yourself. So let's take a little view towards the passion and purpose bit, because that's relevant to you right now in this conversation. It's relevant to everybody that may be watching right now. So firstly is passion. And passion is important because that's kind of like the. It's like the ship that you are running, right? It's the ship. And purpose is like the compass, right? And practicality is like the fuel to the whole ship, right? Passion is what really is moving your product or is going to move your business in a way, right? Because whatever you're passionate about, you'll end up designing a product around it, right? You're passionate about events. You create the conference that you created, right? So you're passionate about connecting with people. You create a conference, right? That's a passion of yours, that you are passionate about people. That's why we are having this conference, right? So that's your passion. And that probably stayed with you long enough that you are pursued in the direction of actually creating something that's related to it. A lot of people get interest as passion. For example, a lot of people might watch this conversation, say, I want that, right? They will watch this conversation and say, I can start a podcast, right? That's not why you start a podcast. You start a podcast because you're really passionate about connecting with people or learning from people, if that's the intention. But that's why you start a podcast, and that's real passion. Rest are just interest. They will come and go, which is why most businesses Have a cycle of two, three, four years. Because after that, it was not never a passion. It never stayed around. It was an interest. The momentum went. And so they. So did that. Right. Which is why you will see successful entrepreneurs usually last the test of time because they actually start things they're passionate about. Second is the comp. Is kind of the.

So pause here, because my brain immediately goes to. I think passion's overrated because what that does is, in my mind, I go, well, what is my passion? Well, I'm interested in this, and I don't have a thing. I don't have a thing that I can do all day. And I think I'm like most people. I think I'm like most people in the sense of. When we talk about passion, there's like this need for. There's something about you. There's something unique to you, and you just gotta find that thing and then all will be merry. And. And I think that's a lie.

I agree with you.

So that's where my mind goes. And I can't imagine that's what you mean.

No, that's not what I mean.

So when you say passion, how do you define that?

So, for example, so let's say take it this way. And that's why it's the passion, purpose, practicality, mix that makes it work, right? So by passion, virtually nobody can do anything for all day long, right? I love writing. That's my passion. I don't write all day long. It's not possible. You get tired, right? So humanly, anybody saying, oh, you're passionate and so you should be doing it all day long is fundamentally flawed because you're a human being. You're not a machine. You can do even things you love all day long. You, yes, can be doing those things and lose track of time. And then, yes, you're passionate about it because you're like, oh, I forgot I was supposed to do this for 30 minutes. And 50 minutes in, I'm still doing it because I just was so into it. That's passion, right? But that's all you need to know about passion. Now, the reason why I also bring in practicality here is often your passion is completely useless in context of business.

For example, you could be. And this is not against chefs or anything like that, but let's say you're really good at cooking food, and you go, I'm passionate about cooking food. I'm a chef. I should open a restaurant. It might be a stupid idea because you don't know anything about running a restaurant. Right. And that's where practicality comes in, is all passions are not monetizable, all passions are not profitable. All passions cannot be pursued as a life or career. Sometimes they can be. Like, you can be a chef in a five star hotel and don't have to deal with anything to do with running a restaurant. And that's fine. But you gotta understand where your limitation of your passion is, right? Not everybody is built with a passion in a way that they can actually create practicality around it. And usually you might not have even just one passion. You might have three or four passions, and that's okay too. It might either give you three or four businesses, or it might give you one business and the rest will just stay passions. Like, if you like paddleboarding, you don't need to make a business out of it, you can just do paddleboarding. There is nothing wrong with that. Does that make sense?

And my guess is you actually find those during the space in between those big projects like we talked about. I immediately want to go from this idea that's killing it to this idea that's killing it and skip the whole break in between where I rediscover myself. And my guess is you're gonna say those reveal themselves when you're doing the boring folding laundry stuff that entrepreneurs avoid.

Yeah. And that way you will actually build companies that will last the lifetime as well. Because those are actually good ideas, right? Not just whatever. Because here is sometimes how ideas are built, right? I'm looking at this entrepreneur, I'm looking at this entrepreneur. I see this product, I see this product. I want to do that product. And I'm good at this. I have this audience, let me build this product. That's not how you build products that last a lifetime. That's how you build a monetization engine, which is great, you will make some money. But if you want to build a product that is distinguished, is different, is far out, is thought through in a context of being able to even become an empire, if you really want that way, you need that space to be able to create the product. You need that space to be able to say, what is it that I'm building that is so different? What's that unique challenge I'm solving? What is that if not unique? At least challenge that I'm solving that is different and solved differently, if not as different. Right. But all that can't happen. You looking at other businesses, those things happen. But those are systems, those things are later in the business where you go, okay, now I have a phenomenal idea And a phenomenal problem to solve which is aligned to my passion. Who else is in the market because I still have to compete.

Yeah, you save. The systems piece is the last part of the process. And there's a middle phase in between. We've got meaning.

Yeah.

And then we've got systems on the other side. What's in the middle?

That's mojo. And mojo is all about you, the entrepreneur. So, like I was saying when we started the conversation, it's all about stages and states. Right. Stages is different stages of business. And you solve this by systems somewhat. Right. To understand systems and see how to move from one stage to another. By stage, it means how much revenue you're doing. States is something that you happen on a daily basis. Today you're happy, tomorrow you're excited, sometimes you're anxious, whatever that is. Those are states. If you can manage your states more effectively on a daily basis, on an hourly basis, you move through stages faster. Right? So if you can stay passionate, excited.

Purposeful, productive on a daily basis, you will move through the stages of businesses faster as an entrepreneur and also as an employee, but as an entrepreneur for sure. Right. The second part focuses on the states, on what brings the magic to the entrepreneur, what brings the magic to you as a person. So you can be in a place which is always progressive, where you can create products which are always progressive, how you can create businesses and not feel bogged down by competition or bogged down by what's happening in the outside world, but be able to create momentum so you can get your thousand crazy fans.

Okay, so you have that identified. Tell me about the last part.

The last part is what I call magic. And magic is all about the systems and it's all about saying how again. So there are about 25 different perspectives that I talk about in the book, in these three sections. The reason why I'm sharing that right now is when we talk about systems, a lot of times there's a lot of misguided and incomplete education around systems. That happens. Right. A lot of times what happens is we look at other people and make assumptions about how they operate. Right? Like, for example, a classic is Hustle, right? We look at entrepreneurs and put out their videos for five minutes. All they're doing is that between meetings, they're climbing stories and they're on jets and doing God knows what all shit, right? And it's for five minutes, you're just watching that and you feel 24 hours of the day they are like that. Is that true? No. It's the best Five minutes that you just saw. It's like the trailer of a movie. The movie can be absolute shit, right?

But what happens is when you have that perception, the minute you're bored, the minute you're alone, something is wrong with my life because everybody else is hustling and killing it and crushing it all day long.

Yeah. And the thing is, you make up that story and saying that's why you're not successful. But that's not true. The person who's working that hard, if they were working that hard, they won't have a successful company. Because anybody who has built a company will never deny, at least in closed doors, if not openly, that it was built by the thing. All companies are built by teams. There is no company that is built by the entrepreneur. It's not possible. It's just not possible.

Which pizza is not possible?

Why is the entrepreneur all by yourself? You can't do Nothing. You have 24 hours in the day.

You mean as one person, they didn't build the empire?

Yeah. No. The one person doesn't build an empire. Even if he's putting out a video every day, somebody's shooting it and editing the quality that it drives. Results. Right. They have a consultant who's telling them how to rank or get viral or whatever that is. They have all the help. All entrepreneurs are standing on shoulders of giants of education or interest or mastermind groups, or they're sitting in groups where they have great talent working for them.

So this is the braingasm that most people don't have the balls to tell you. So we were having our little mastermind downstairs earlier today, and there was one person in the room who's so good at what they do. They have millions of followers, and the business side is where they were struggling. And so their question to the group was, you know, I'm trying to learn WordPress and I'm trying to learn tech and all these things. We're like, don't do that. Don't go down that road. Because so often when you buy into that lie that is all built by one person, then you ignore your creativity, you ignore the meaning part of the process, and you go straight for the system. Give me the plan. Give me the thing that I can do that I can build. But in reality, what you're saying, correct me if I'm wrong, is that the first stage to building a life and a business, both of which you love, is to be in tune with your uniqueness and complement that with other people's uniqueness.

Yeah.

And that's the magic part of the formula.

Absolutely, absolutely. And that's where successful companies, successful entrepreneurs get to build their companies and their lives alongside it. It's not about how many hours you put in the day, because then it's just a glorified job. What's the point of you quitting your job right now and becoming an entrepreneur? There's no point. If the point is so that you can have freedom, if the point is so you can create something that's beautiful, why not collaborate? Why not bring in team members that actually will support that vision and support that direction and create some things that's beautiful.

Well, as you know, the book is called Live Big. I know, it just came out. Before I let you go, one more question for you. What do you think happens for when you die?

I have no idea and I have no desire to know.

You have no desire to know, really?

No. So again.

I don't know how to explain it too. But at the same point in time, the thing is that I don't believe that much in legacy. I don't believe that much in afterlife or anything like that. I just feel as human beings, we are here to play. We are here to play the game of life, play it in a good way. You can choose to be on the good side or the bad side. And good side is always the side for humanity, basically. It's no other way to pick a side but that. So if you do good work and you move people in the positive direction, everybody gets to live a happy life and we get to live together, play together, enjoy this planet and take care of it. I think that's all there is. I don't think there is anything magical, scientific, like, scientifically, there's nothing known. Of course, and religious wise, I'm not a religious person, so I can't say about afterlife and so forth, but for me, after, after, after life, nothing happens. You just hang out. What you have is this moment. Let's enjoy this.

When you are reflecting on your life in your final years, how will you determine if you were a success or not?

If I got to love and serve every day, it's very clear to me that every day, every moment of my life, did I show up with love? Was I able to serve passionately and properly and do the best I could for somebody else and for myself and for my family? So I'm not ignoring anything. It's all of it. As honestly as I could show up for everyone. That's just all the intent there is.

Is that legit? Where can people find you follow you digest all of you.

You could just get debate with you. That's the, that's the way to debate with me. That's the way to get an insight in my head. It's livebigthebook.com that's the domain. And there you will find all the channels of connecting with me on Instagram, on Facebook. I'm there on most social, most social platforms, Instagram, Facebook, LinkedIn.

Well, thank you for coming to the lake house, 1 percenters. I am living this story. I am living, living the story of chasing the result rather than building the life and the business that amplifies that. And I think that that perspective is what ultimately creates staying power. And for me, I work with so many entrepreneurs who are just chasing the result. And I'm thankful to have learned the lesson at 30 that ultimately that breaks, ultimately that you burn yourself out and that that's not the life that we ultimately got into this for. We got into this because we wanted a different life, not because we wanted to be workaholics. We wanted to amplify the life and the happiness that we ultimately wanted. And we replaced that with the process instead of with the meaning in the first place. So thank you for writing this.

Thank you.

Hey, if, you know, if this sounds like an entrepreneur, you know, please share this with someone who would find value in it. Thanks for watching.