A brief Capitalism.com YouTube #shorts clip (Aug 17, 2023) where a speaker advises brands to provoke strong feelings—making consumers either love or hate the brand—to drive purchases and avoid blending into the marketplace. The clip emphasizes that middle-of-the-road, non-controversial positioning risks being indistinguishable from competitors.
I always like to think that, like, good brands, like, to some degree separate people. Like, you've got to make people feel one way or another, either they hate you or they love you. If you can create that like, that to me, like drives feeling and like drives purchase. If you're kind of in the middle, like, it's, you're kind of lost in a sea of just, you know, everyone else. That's the way I look at it. So, like, when we went on, you say the middle, you mean like not ruffling feathers? Yeah, just being, talking about. Same as everyone else. Yes. You're just, you look exactly the same. Yes. Copy and paste of every other brand out there. Right. And I think some people are scared to kind of ruffle the feathers a little bit, but I think that's where the magic happens.
