Capitalism Incubator Pitch Week - November 2022!

Sam, children of all ages.

Get your interpretive dance on. It's time for the capitalism.com pitch week.

This is the time where Annie Bonheim starts her interpretive nutritional dance.

Where Stanway shows us the Mormon handshake.

Where Jason shows us all how to deadlift properly.

Ladies and gentlemen, this is Patrick.

Sam Prentice has brought his dad jokes.

Teresa has brought her favorite baked goods.

And Sam Webster will lead us all in a meditation dance.

It's the final countdown.

My friends and future millionaires. Today your business will be ripped apart and rebuilt from the ground up. Today, all of your hard work goes up in smoke as your terrifying panel of judges.

Tells you what you've been doing wrong so that you can do it right.

Finally.

Let'S meet your terrifying panel. First, in the purple corner, she can tell you what's wrong with your nutrition. But most importantly, she can tell you what's wrong with your business.

She's built a seven figure empire selling colorful powder.

People line up from all over the world for her. Barista of favorite juices.

Ladies and gentlemen, the founder of Smart Press Juice. Give it up for Annie Bonheim.

In the plaid corner.

He's the controller of the capitalism.com fund.

He will negotiate your valuation down to a level so low even Greg Johnson can reach it.

He's short. It's a short joke.

Low like kid cereal level.

Ladies and gentlemen. He'll tell you how to pay zero tax.

And he'll help you keep every penny of your multi million dollar exit. He's the man you need, the man you need to impress if you want the dollars. Give it up for Samuel Prentice.

In the aqua corner.

As the founder of one of the most popular deodorants, she can tell you if your pitch stink.

She can tell you if your business is going down into the pits.

She entered one of the most competitive spaces and she came out on top.

And as a mother.

She knows all your excuses about not having enough time.

Ladies and gentlemen, give it up for Amy Perez.

And in the cerulean corner.

Cerulean.

It's a shade of blue.

If you play Pokemon, you know Cerulean.

In the cerulean corner.

The only man.

Arrogant enough to introduce himself in the third person.

The only man arrogant enough.

To go by three names.

He can.

Make your business look like you're a moron. Give it up for the founder of capitalism.com, it's Ryan Daniel Moran.

And now your host, ladies and gentlemen. He has a two week old baby at home. Two weeks old, and yet he's been putting in blood Sweat, tears and dirty diapers to help you with your pitch.

He is running on 90 seconds of sleep every day for the past two weeks. And you think your life is hard.

The man who bleeds and sweats for your benefit. He makes all of this possible. Give it up for Stanway.

Stan, tell us what we have today.

Ah, Ryan, that might be the most beautiful introduction ever.

That's because I did it.

It was beautiful. It was more beautiful than a cerulean sunset.

It was beautiful.

That's a good analogy. That was a good analogy, Stan.

Ladies and gentlemen. I gotta say, Stan, you know, some of you think that we do this pitch tweak for our own health. You think we do this because, well, it brings people together from all over the world. It makes you fitter, it gives you abs. And those are all true. That is why we do Pitch Week. But I want you to know. I want you to know. Three brands that have completed Pitch Week have received funding from the Capitalism Fund. One brand this past week that pitched at Pitch Week just smashed a relaunch. Damien Law is doing hundreds of units per day as a result of the feedback that he got here inside of the incubator. This is a business changing moment.

As a result of the work that you have done here, you open yourself up to new relationships, to new funding opportunities, to new influencers. That's what happens here. This is a big moment for those of you who present and for those of you who are not yet ready to present. All of the hard work brings you to the next chapter of relationships. This changes businesses. Stanway literally had a baby two weeks ago.

I mean, it was amazing. It was the first time a biological male gave birth. It was. It was news everywhere. So Stanway gives birth two weeks ago, and yet he continues to show up every day to help all of you and he never complains, ever.

So give some hashtags and some love.

To the great Stanway, everybody.

All right, Dan, I'm done interrupting you.

Thank you, Brian. That was so kind, so sweet.

It.

It was. I. I will give it. Just because this lives online. I just want to acknowledge my wife. My beautiful, wonderful, perfect wife who actually gave birth. But I did catch the baby. So. Ladies and gentlemen, capitalists, young and old, and socialists who are considering a conversion deep in your dead cold heart, welcome to Pitch Week. I'm so glad to see your faces. I am Stanway. I. I'm the president of capitalism.com and let me tell you, over the last few weeks, we have watched the brands who will present today work on Pitch decks that will change the world with their brands. I want to acknowledge them before they even present today for the countless hours of hard work, practice and presentation that they've put in to be here. Whether you are a member of our community or not, if you hear the pitches today, I hope that you will let whatever small inkling of hope to build something awesome grow within. Within you. Because the people, the money and the resources to build something awesome are there. You just have to ask, you have to have the passion and you have to show that you're the right person at the right time. So with that being said, ladies and gentlemen, we are going to hear from three members of the capitalism.com incubator today. I'd like to share with you that these, these guys have built a brand that I think is going to impress everyone and truly change their avatars lives. So with that being said, Patrick and James, I would invite you to share your screen. The floor is yours. And we look forward to hearing from you. After we hear from you, the panel here will give you feedback.

Awesome. Thank you so much. Just one thing. It does say host disabled participant screen sharing. I think I'll need access and then I'll be good to go.

So while we are waiting, we are excited to be here.

We have a whole team of people here to press buttons and make sure you can share your screen. You should be able to now, Patrick.

All right, let's try that. There we go. Y' all see it?

Okay, we can see it. The floor is yours. Welcome. And. And before. And actually, I'm going to cut these guys off. Shout out. Shout out to James, who wanted to pitch first today. Truly he wanted to pitch first today so that he can get back to school for his math class. That's so damn impressive. So shout out to James. So the floor is yours, guys.

Thank you. All right, ready? Hi, I'm Patrick.

And I'm James.

And we've created Enrive Performance Nutrition and are shaking up the industry by providing nutritious and delicious products that optimize health and performance and taste great that student athletes and their parents love. So together, we truly can ignite the change that we wish to see in the world. So let me take you back to 2016 in Atlanta, Georgia. As the owner of a CrossFit gym, our members would often ask me what it would take to get fit. For years, I had been documenting the best practices and pull it all together as the FitLife challenge. It wasn't just about exercise, but rather mindset, sleep, nutrition and exercise and it went deeper into who you are, why you're here and what impact you want to make. And the results were amazing. Jeff, as a busy professional dad, lost 17 pounds in 40 days. Alex lost 40 pounds in six months and got in the best shape of her life. Chris lost £100 in just over a year and felt better than ever. And over the years it progressed, it went from gym to boardroom as it became the basis for a corporate wellbeing program. And we partnered with Mark Sisson's My Primal Coaching. And the results continued to be incredible. Nick was born with a congenital heart disease and after a heart transplant, he had to take medication that spiked his blood sugar. So he took insulin to regulate it. Yet on our challenge, he completely regulated his blood sugar levels and was able to stop taking insulin. And Brandy, part of a 40 person leadership team, used the Challenge to train for a 30 mile one day hike that raised over 100.

And she said her favorite part was the group calls and sharing accountability with her co workers. But then 2020 happened. The world locked down. Employees had to suddenly work from home. So we immediately embarked on the most important Fit Life challenge ever. And spending so much time with our family, our boys were great at eating healthy meals with us. When it came to those on the go items like cereal, snacks, bars and drinks, there was nothing that they liked that was challenge compliant, which avoided processed sugar loaded, gluten filled foods.

So during all our family's time together, we started creating our own products, testing flavors, researching ingredients and trying products and figuring out what optimizes performance and what tastes great and what a journey it was. We spit out many samples along the way and loved others and we moved forward with the ones that we loved.

Fast forward a couple years. We are now working with contract manufacturers and delivering nutritious, delicious products to solve a major problem facing the world today. You see, we are part of the greatest society with the greatest opportunities in the history of our planet. Yet people are more out of shape now than ever. Despite having proof that diets high in sugar, processed foods and industrial seed oils are the cause of obesity, depression and disease, the big corporations continue to pump out advertising promoting these unhealthy products, especially to our student athletes. And did you know obesity rates more than doubled since 1960. And recent reports project that by 2030, half of all adults will be obese.

The average 20 ounce sugar sweetened drink contains the equivalent of 16 teaspoons of sugar. That would take me 75 minutes of bike riding just to burn it off. Just one of these each day could lead to 15 pounds of fat gained over three years.

And Dr. Hu with Harvard Medical School asserts that added sugar leads to higher blood pressure, inflammation, weight gain, diabetes, increased risk of heart attack and stroke. Yet the average American still consumes 156 pounds of sugar per year. This has to change. Therefore we are the change we wish to see in the world. We are sick of all the processed sugar loaded foods and drinks marketed to us, especially our student athletes. We want what is best for them and for us. We believe in leading by example to promote healthier options. So the solution, we are launching an.

Absolutely delicious and nutritious grain free granola with zero refined sugar. An enhanced high protein version of that granola using high quality pea protein, a high protein performance bar sweetened with monk fruit and allulose to provide an amazing taste without spiking blood sugar and electrolyte drink sticks that taste great and provide needed raw materials with no added junk. We are truly delivering what other brands pretend to be doing. All our products are 100% gluten free, grain free, soy free and have zero refined sugar and no harmful sweeteners that spike blood sugar. And the best part is they really do taste great.

And the initial feedback has been astounding as we've been able to roll out pre launch samples at our events. Where I've had the fortune of speaking on stage alongside some of the top health and wellbeing leaders in the world, including Mark Sisson, Dr. Bob Harari, who wrote Lifeforce with Tony Robbins, Nick Buettner from Blue Zones, Gary Brca and more. And very importantly, even though there's no sugar added sugar loving student athletes love these products as well. After high school athletes sampled other top selling better for you bars, here's what they had to say about ours.

And the final one.

Way better than the other two for sure. Like night and day.

Right off the bat, I noticed when it hit the roof of my mouth, it wasn't a hard, hard texture like the other ones.

It was really smooth and much better.

Way more, way more flavor as well.

Sweeter, better flavor, better texture. Everything across the board is superior.

Can you read more?

Can I have the last one?

Of course.

Thank you.

So that is exactly to say what this is all about. Clean ingredients with a taste they love. And how about the parents of these student athletes who are going to be purchasing these products and demand healthier options? You remember Nick who regulated his blood sugar on our challenge? Did the products impact him?

Yeah, game changer for me.

Honestly, you had provided some, you know, some samples to us. And that was really what kind of ignited a change for me, honestly, because I was like, man, this is really good. And it opened my mind to the fact that there are other foods available, the granola specifically.

I'm going to remind you again that.

I need some, but I love it.

So finally, better tasting, nutritious and delicious products that student athletes and their parents love.

Yet there is much more to this than just a few products. It's a brand and a movement to truly ignite change.

Inrive is an organization set to impact the world by providing life changing programs and products while giving back to those in need. Living our purpose, mission and values. Our purpose is to inspire humanity to rise above challenges, to live fit, fulfilled lives. And our mission, we're leading by example to create the change we wish to see in the world by developing solutions that enhance health and performance and inspire millions of future leaders to live their best life ever.

And for the name inrive, it comes from the words inspire and thrive and the logo. You may have noticed the I in nrive is a candle or torch because there is a light burning inside all of us. We just need the inspiration to lead by example and take our candle to go light our world. And this leads to our flywheel. This is how everything works together. You see, it starts at the top by delivering life changing value. This starts with our podcast. Then it goes into transforming lives and building loyalty through our well being, programs and challenges. That moves on to providing the healthy products that our members love. From there we scale with elite execution, extend distribution, grow revenues and create economies of scale. And that leads to to reinvesting the profits to create an impact. We're investing in and giving back to those in need and investing in R and D to ignite change. And that goes back to the top. And the flywheel continues. Okay, so all of this sounds good, but is there any money in this?

The global sports nutrition market size was valued at 34.8 billion in 2020 is projected to reach 67.9 billion by 2030. And how has all this worked for other businesses like this? Rxbar sold to Kellogg's for 60 million. 600 million. Primal Kitchen sold to Kraft Heinz for 200 million. On it sold for around 300 million. Amplify snack brand 1.6 billion. West Nutrition 1 billion. Kind Bar 5 billion. And who's buying all these products?

Let me introduce you to our avatar, Rick and Hope. They are health minded, driven, on the go. Professional parents of student athletes who want what is best for their children and to optimize performance to keep up with them. So they aim for their families to eat right, avoiding sugar, gluten, industrial seed oils and they buy healthy food their children will love. So who's making this happen? Well first off, I think you can tell this is a truly family business and we believe in living fit lives and creating adventures together. We had a goal to travel the world for a year as a family and these images are from that amazing year. For my background. Before that I bought a franchise, grew it to be number one in sales in the US and sold it. Then in addition to running the FitLife challenge, I owned a CrossFit gym, eventually sold that, and a marketing agency that created the campaigns for well being programs for Fortune 500 company companies. And I automated the agency to set out on our amazing adventure year before returning to the US to get settled for the boys middle school and high school years and truly make an impact.

And now our team literally involves teams. The high school and middle school baseball and football teams and their parents have been the taste testers throughout this journey as more feedback has been given in the bleachers at sporting events than anywhere else. And all of this has helped us to dial in the best taste possible.

And for those who may not know athlete parents, they really care about their student athletes paying thousands thousands of dollars for their travel ball programs and anything to give their children an edge. In fact, on my son's baseball team they were giving out sugar filled Gatorade protein bars. They market these as being good for you. Seriously, 28 grams of sugar. Plus look at those ingredients. Soy, vegetable oil, corn syrup, brown sugar, artificial flavors, on and on. Needless to say, the parents were nearly in revolt about this and they are begging for our bars. Plus after my other business exits, I know the value of a team. We continue to work with our amazing team of designers, developers and writers. From my marketing agency days, we're also working with three established US manufacturers, A3PL. Our podcast production is run by a podcast agency. We just hired a social media agency and we'll be starting with an Amazon agency. So I can do what I do best and focus on the vision and resources that we need to thrive. And it's our strategic advisors and the systems that bring a wealth of knowledge to the table. Don Winner is the Founder and CEO of DLP Capital and creator of the Elite Execution System. I've worked directly with Don for four years and in that time the assets under management grew from 600 million to over 4 billion. We've written books on EES together, launched the Elite Journal and trained other organizations on how to scale high growth high profit companies following this system and we're running inrive on this system. Ryan, Daniel Moran and the amazing team at the Capitalism Incubator have helped numerous brands go from zero to multimillion dollar businesses and they're helping us do the same. Ralph Martin was part of not one but two nine figure exits in the CPG beverage industry and have been instrumental in strategic direction and introducing us to industry contacts. Plus, while we can't officially name Mark Sisson who sold Primal Kitchen for nine figures as part of the advisory board yet, we've been in touch over the past year. He's given fabulous insight that has shaped the direction of our go to market strategy and helped our products have a higher profit margin and we are in touch about future partnerships. So what have we accomplished so far and where are we going? In 2022? We said we'd launch the Live Fit Ignite Change podcast with weekly episodes from leaders in the health and industry to build an audience and that's complete. We said we'd expand our FitLife Challenge membership and that's complete. Last week at a wellbeing event in Puerto Rico I gave a presentation and while the numbers aren't in yet, it looks like we'll add about $100,000 or more in annual revenue from that. And we said we'd define our first four products and roll out those at the Puerto Rico event and that too is complete.

In 2023 will further expand our membership and those four products will be selling it at least 25 per day for our million dollar run rate.

For our three year checkpoint, our weekly podcast will be a top 200 podcast. The multimillion dollar membership community will fuel the Eight Figure Nutrition brand with our.

First four products at 100 sales per day and 16 additional products including frozen grain free breakfast foods, frozen grass fed meal options, protein products and supplements at 50 sales per day.

So does this sound ambitious? Sure it absolutely does. But playing small does not serve the world. I've exited businesses, created teams, transformed lives and everything I've done in life has led me to doing this right now. What I'm meant to do on this earth. Plus our advisors have created nine and ten figure businesses following this model and this system. So for our BHAG by 2028 we're positively impacting 10 million lives and our delicious healthy options are available to every youth athlete on every sports field in America. And then the multimillion dollar membership fuels the half A billion dollar brand since 25 products averaging 444 sales per day lead to this valuation, at which time we'd be ready to sell. So to help make this happen, well, we don't need capital at this moment. We are pitching now to establish the relationships. So once we prove our distribution hit that million dollar run rate, we'll explore the capital investment to expand. At this point, we're seeking a strategic influencer who will also bring on related influencers, including a female who already has the eyes of health conscious moms and a business ops advisor and a CPG food and beverage advisor. So to learn more and follow the journey, you can tune in to the Live Fit, Ignite Change podcast, experience a FitLife challenge at fitlifechallenge.com and of course learn more about nrive@nrive.com and I look forward to having you as part of the journey since together we truly can ignite the change that we wish to see in the world. Thank you.

Ah, well done, James. Thank you so much. Gentlemen.

I.

That was absolutely phenomenal. Ryan, I would love to hear your feedback on this.

Yeah, first a couple of questions. What are sales so far or are you pre revenue? If the latter, when is launch day?

Yep, absolutely. It is pre revenue. The only. I mean you can't really count them because for these like pre event samples at the events, you know, we've had sales of a couple thousand units. That is all it has been to go to these events. So we will be launching officially in February 2023.

Okay, and what's the launch strategy combination.

Of really it very much starts with our members here and then expanding out from there. So I'll say our core group of what we have is the email list. Very much the local baseball teams, football teams. Yes. But also that event that I spoke to in Puerto Ric, what the audience in the crowd. These are basically business owners that are looking to scale like DLP has. So they have, you know, 100, 200 employees and they are growing. So the idea is that all of them would, you know, many of them would join that FitLife challenge. We get them into the membership and just like the flywheel, it then goes into presenting that to all of them. They will buy them for their companies and then the individuals would be able to purchase them as well. And then from there that is kind of like our pre launch group that would be our raving fans. So if we pre launch to them initially through our own channels, through our own website, then we go to Amazon and that's when we bring in the Amazon agency to really launch, be able to get those, I mean, hundreds, maybe thousands of sales initially to be able.

To launch and go, okay, so this, this is my harsh, and I wear harsh investor hat on pitch week. You, you didn't answer the question there. So that was a lot of words without saying, this is our launch plan and that needs to be cleared up. That needs to be very, very clear when you're presenting to investors and advisors. Because Sam and I as investors need to see where our capital is going to go to make that happen faster. So here's my quick, rapid fire feedback. I love that you opened with proof in case studies. It's so overlooked by people in this space. And your use of video was fantastic. So I loved the quick one on one that you had on the zoom call with the guy saying, hey, you, you owe me a box. That was, that was really well done. So your use of proof throughout the presentation was really excellent. Moving forward, I think you overdid the why and the problem, like why we exist and what the problem was. We all get it. We're fat Americans and we eat too much sugar. I want to hear about the solution and why this is different, why I should be excited about this instead of the low sugar granola that I can buy on Amazon. That's what was missing for me to be like, I got your passion, I got your network, I got that this is important. I love that you said that. This is my life's work. Everything has led to this. I'm all in. And I need to know why you're different. I need to know why you're different from all the others. So you were missing some core pieces in terms of launch plan and in terms of audience and in terms of like what influence you to talk to. Although you keep name dropping Mark Sisson, which I love, I respect the hell out of that man. So I want to hear more about the business, not the problem. We all get what the problem is. You could hit that real fast and move on. Now tell me more about the business. And last point, you have to ask for capital. And the reason is because you cheapen your pitch if you don't put evaluation on this. So now I in my brain am just hearing a idea that hasn't launched yet without a clear evaluation for you to defend. It actually weakens your pitch by not saying we're raising X at this valuation because there should be a piece of your pitch that is designed for you to defend that valuation in the eyes of both, both investors and influencers. So if you can say we raise capital at this valuation, it makes you more attractive to the influencer that you're work that you're trying to get in this pitch in the first place. So you've, you've got to make one up. That's a really important piece. It kind of leaves us hanging at the end and I need you to smack me in the face. So overall, I love your passion, the direction. I believe you and I believe that you believe in this, which is 80% of the work. But I think you need to fill those gaps when you're actually pitching to investors and to advisors.

Awesome. That is great feedback. Got it. And we'll definitely do that on the product for sure. I think our hold up on the actual valuation was, you know, we throw out a number. It would seem somewhat ridiculous in pre sale, but we definitely have it in mind.

But that's your job.

We'll get there and go ahead and validate it. Right?

Yep.

Yeah, yeah. It's your job to, to say this is why it's worth that.

That.

Okay.

And use your pitch time in order to defend that.

Awesome. Thank you.

That was such good feedback. Annie, I. Annie, I saw you, like, nodding furiously while Ryan was speaking here. What, what feedback would you have for James and Patrick on this pitch deck?

We can't hear you, Annie.

I will unmute so you can actually hear me. Great job. I really loved your pitch. I serve a similar. I solve a similar problem. How about that? Very, very different market, but I solve a similar problem. I have tons of feedback for you. I could tell you more a little bit later just because I've gone through the process. You've gone through. Exactly. First of all, great job on telling me who your avatar is. A lot of people at your stage don't know who that is yet. I want to hear a lot more about that because that person or those people that you're serving are going to be everything to your business. So one thing I'm really not clear on is how are you going to reach them? I'm not clear. You said 10 million people, you're going to reach 10 million parents. So I'm not clear on how you're going to sell to them. So the distribution channel was a really big question mark to me. How are you going to get to them? So you'll see them at events and then you tell them to buy on Amazon or are you going to have billboards at school games that tell them to go to Amazon? So it sounds like a lot of taste testing is going to be necessary. So really, really dig into that. How are you going to access them? Good question. So, yeah, that one I really want you to think about that. Obsess over that. How am I going to get to them? Because your avatar was very clearly defined, but your strategy to reach them was kind of like, loose out there. So I wasn't really clear on that. Another thing is I love your advisory board, which is amazing. However, at your stage, I really want you to focus on who your team is. So I didn't hear you mention that you were going to hit on email. So, like, what would impress me way more is, guess what? I'm a master at email. I have this many people on my list. And when we launch in 2023, like, we're going to hit them up with these strategies. We have these flows built out. These campaigns do these offers. Like, that would blow my mind if I was an investor going, they know what they're doing. Because a lot of people have fantastic advisory boards, but really, you know, it's the people that actually carry out the work that are going to accomplish all the things that you've described. So that one's like a really big one that I was thinking about. You did have some tactics at the end that I was so interested in. This is something Ryan mentioned. You spent a lot of time defining your problem. However, the weight loss and the nutrition spaces are massive, but they're not relevant to us as small businesses. We'd have to invest billions of dollars to actually grab that market share. We're so tiny, so we rely on guerrilla marketing. So really what would have been much more useful to me is to learn about the niche market you're going for. High school, middle school, sports. So I would love to hear case studies of companies more similar to that. Not Rxbar or Kind Bar, like, where we can't play like that because we don't have that kind of money. So a case study that's a lot closer to home would be a lot more useful. So going back to. You had tactics at the end and I really wanted to read those slides and you went through them really, really fast. I was like that. That's really what I'm here for. So I would, like Ryan said, speed through defining the problem and really dig in on your avatar. This is how we're going to meet them. This is who they are. I want to hear so much more about them, their personality, what they're concerned about. Sorry, I have a lot more. Feel free to reach out to me. I'm really easy to find because I'm in a similar space. Like I said, I've gone through the exact same issues you are. Last thing is, I'm really interested speaking to your avatar. Think about your packaging.

Because be obsessed about your avatar. So what are they looking for? Your packaging was really aspirational, but I wasn't clear on what it was. And you have a lot of value props in there that are huge, right? You have clean ingredients. You're. You have no sugar in it. So I want you to really highlight what ingredients are on there, call out the protein content. They should be able to pick it up that and see exactly what it is. I couldn't tell it was someone on a beach doing this. That. I mean, you could sell me life insurance, sell me, you know, a lot of things. Like I want to know, like, crystal clear, I'm picking up this granola, but it's a high protein granola and there's no sugar in it. I'm like, whoa, that doesn't exist. It's a low carb keto friendly granola. That's huge.

Right?

So for each one of your products, I really want you to, like, within a second, split second, as your avatar, I would be able to pick that up and go, that's what I want my kid to have. So that's what I want them to eat. So I want them to be able to define that within a second. So like I said, it's all about the avatar. But feel free to reach out to me anytime. I'd love to share more with you.

I would love to. Annie. Thank you. That's really fabulous, fabulous feedback.

Appreciate it any.

Thank you so much. That was phenomenal. We will make sure that you get all of Patrick's information later today, guys. We, we also have Amy Perez here, who, you know, is an athlete herself, a mother herself, and one of our panelists. Amy, I would love to hear your feedback on this pitch that Patrick and James just presented.

Yeah, I mean, I really thought that the pitch was, you know, in a lot of ways, really good. It was kind of near and dear to my heart just because I kind of started a company with my children and my family through CrossFit. In fact, Mark Sisson did stick out to me because he was one of the first influencers that actually talked about my deodorant. And we got huge sales from that. And that was like kind of back in the day when just a small shout out could do that. So, you know, I mean, I think that you've got a great passion you know, I love your story with your son. I think you kind of told that really well. I do have to agree that I feel like I, from being in this space as far as CrossFit Nutrition, I didn't really get the difference between your product. I think that I would agree with that. That I was looking for like, okay, because I buy like a lot of these products and keto friendly granola already and I couldn't really tell what the difference would be because, you know, I shop at Whole Foods, I see all these brands and then I was also curious about your distribution for any kind of retail or wholesale, if you had a plan for that, so. Or if it was just going to be direct to consumer. But I mean, overall, again, really near and dear to my heart, that space. Love that you have your son there pitching. That's amazing. My daughter is a huge part of my story as well. So I think that was the biggest thing that stuck out to me is just really understanding.

If you have a retail strategy as well as the difference that your product has. Yeah, that sticks out.

Patrick, I'd like to give you about 15 seconds to respond to Amy there.

Sure, yeah. First off, thank you again, Amy. Great, great things. And yeah, we do definitely need to make sure we're focusing on the product, I would say real quickly on the distribution. Our plan was to start our own website, direct to consumer, then to Amazon, then to retail in stages. It will be a plan and that is really why I think, you know, this is early we are looking for advising because I've not done the, the retail part yet and that is the, the new piece. But anyway, that, that is definitely in the future after we've proven the distribution elsewhere. And yeah, I'd love to have five more minutes to dive into the product details about why, why it is different. But you're, you're spot on having a high protein that tastes great and if with all clean ingredients, that's the base of it. But, but great feedback. We'll work on that piece.

Okay, thank you, Amy. Thank you, Annie for your feedback and Ryan as well. You know, the most beautiful thing here is that this is an opportunity, guys, to get your pitch absolutely perfect. No pitch deck is ever complete. It's never complete. And they all require further work. So with that being said, thank you, James. Thank you, Patrick. James, you can go back to math class proud today. Sounds like you share the replay with your friends. So.

With that being said, guys, we're now, we're now going to move to our second presenter today. Our second presenter is Sam Webster, who comes to us from the great state of Utah in Salt Lake City. I'm excited for Sam because he is actually presenting a business to us today that is a little bit different than any business we've ever seen inside the capitalism.com incubator. And he has a very unique proposition. So with that being said, Sam, go ahead, share your screen and the floor is yours, my friend.

Go get them, Sam.

Right on. Thank you, Stan.

You guys see that? Yep. All right, well, thank you, Stan, and hello everybody. My name is Sam Webster and I'm the founder of the Webster Auto Collective. We are a modern day car club whose mission is to inspire, empower and expand the horizons for car enthusiasts. It's a club built for enthusiasts by car enthusiasts.

This is me at 12 years old, awkwardly posing for a photo after driving for the first time on a dirt road in the middle of nowhere. I was barely tall enough to see over the steering wheel. This young version of me didn't know it at the time, but cars would soon take over my life. Us car enthusiasts are a strange breed. We are constantly draining our savings accounts, modifying our cars, willingly destroying their resale value in the process. We happily spend our spare time laying in a puddle of oil in our driveway just to get those few extra horsepower. And we buy new tires multiple times a year because we can't resist doing burnouts as we leave the Walmart parking lot. We're a bit crazy, but we lack in common sense. We make up for being ferociously passionate. We're willing to do whatever it takes to reach our goals, even if it means eating ramen noodles for a month to save up for that new set of wheels. Once you get bit by this bug, it's unshakable. For some, they get hooked in their childhood bedroom while endlessly staring at a poster of their dream car on the wall. For others, it starts after barely passing a driver's ed exam and taking their mom's ugly minivan for a spinner on the block. Or maybe it starts at a red light. The very first time, their nose to nose with a beautiful red Ferrari.

It all started for me one night while I was listening to the deep rumble of an idling car outside of my house. My sister's date had arrived. The guy's car was low, wow, mean looking. And soon enough he would become my friend and he would change my life forever. We built and raced modified cars on city streets and freeways. In the middle of the night. I couldn't wait to get out of the passenger seat though. Today I'm a car guy with an obsession. But I'm also a professional working for one of the largest oil and gas trading companies in the United States. My team and I are responsible for the transport of hundreds of millions of dollars of fuel for multi billion dollar refineries and mines. This job requires a huge amount of attention to detail and strong analytical skills. One wrong keystroke can easily cause six figure financial repercussions for both us and our customers. But after hours I watch videos of guys rebuilding rep supercars in their home garages. Like millions of other men, I am endlessly looking for community and support with our shared passion. Watching these other car builders fueled my interest and drove me to make a move. Fast forward to me buying a towed Tacoma pickup truck truck from a salvage auction sight unseen. It's safe to say my wife was not thrilled. A truck that would ultimately cost me over $50,000 and over 2,000 hours of my time spent away from my family and friends. It didn't run and it didn't drive. But I couldn't wait to get started even though the countless unforeseen barriers were in front of me. So I started to document my journey rebuilding the truck on social media to zero followers. But the story quickly gained traction, accumulating over 50,000 eager eyes, millions of people overseeing my content, and sharing with tens and of thousands of their friends. My viewers resonated with my struggles and the questions and comments poured in. My two month long project had spiraled into six months. Unforeseen issues surfaced constantly and every day was a battle, learning the new skills to solve the problem of the day. It took far more time, money and mental energy than I had ever anticipated. I felt like I was in over my head and the rebuild started to take a toll on my relationship with my wife. I was spending more time with the truck than I was with her. Evenings, weekends, holidays in the driveway, 100 degree heat or bitter cold of the winter, $30,000 and hundreds of hours on the project so far. Credit card debt piling up. We were buying car parts in lieu of date nights. But I pushed through against all odds and I succeeded. I was confident that all the struggles I had been through were going to pay off, but I didn't know how. And then one of the largest influencers in the space reached out to me. He'd been following my efforts and wanted to tell my story on his YouTube channel. And finally I was catching the break I needed. I was reaching an even broader audience, which landed me sponsorships and Affiliate deals, and I was making a name for myself in the industry. And then I landed a mentorship opportunity in a real race shop that quickly launched me into the world of custom fabrication. So naturally, with the truck I had just finished rehabbing, I grabbed a saw and I cut it in half. It was destined to become a hardcore desert racer. Now, did I know how? No. Would it require even more time and money? Definitely. All I knew was that I was going to follow my passion and do whatever it took to pull it off. And part of this was joining a small car club with other builders to learn from. But I quickly learned that there wasn't much benefit to this. This sparked an idea. Why don't I start my own car club with the audience I've already built? But a car club is not a novel idea. The first car club in the United States was the Automobile Club of America, founded in 1899. This was four years before Henry Ford sold his first car. A time when Ford famously said what people really wanted was not a car, but a faster horse. August Post, a true visionary and another early club founder joined forces with the ACA and 10 other clubs to include 1500 members. These guys were truly some of the first ever car enthusiasts. Post vision was to grow and create opportunities for other enthusiasts across the country. 120 years later, this club has amassed a member base of 60 million people and an annual revenue of over $3 billion. We know this now as AAA. It's a very successful multi billion dollar conglomerate that's lost its soul. AAA is not being run by car enthusiasts anymore. In fact, they're no longer serving car enthusiasts. They target anybody with a driver's license who owns a car. They're not focused on helping enthusians with the single biggest issue that I and 18 million other enthusiasts in the United States like me constantly face. According to sema, the leader in automotive data collection, money is the single largest barrier for car enthusiasts. 53% of the respondents said it's too expensive to buy the parts that they need for their project. To validate this information, I polled my audience who are highly engaged and hyper responsive. And from over 2,000 responses, I found that 68% of people agreed money was the biggest issue, 13% more than the cement poll. But how much were they actually spending? I asked them using spending categories up to $4,000 a year. And would you believe that 73% of the respondents said they spend more than $4,000 a year? So I increased the spending categories and I pulled them again. The new results showed they Spend significantly more than that, with 31% saying they spend more than $7,000 a year. So I raised the spending categories and pulled them again. Almost 60% of the people said they spend more than $10,000 a year, with the next largest group spending over $25,000 a year. And I want to emphasize something here. This spending does not include purchasing the vehicle, gas, or insurance. This is simply just accessorizing or modifying their current vehicles. And it's not just one vehicle. According to a study conducted by the U.S. department of Transportation, car enthusiasts on average own 50% more cars than the average consumer. This means they're not just modifying one car. They're likely modifying multiple cars simultaneously, and they purchase a new one every three to five years, putting them in a category called super consumers. I'm a super consumer. I currently own four cars and have a long list of modifications for all of them. So now we're starting to see a clear picture as to why money is the biggest barrier. Enthusiasts spend 25% of their disposal income on modifying their cars. More money than clothes, eating out, and even travel. And I personally know many who spend 50 to 75% of their disposable income on their cars, which amounts to huge spending. Nationally, over $50 billion was spent in the United States in 2021 alone, and that's expected to grow at a rate of 10% year over year. But besides me, who else is buying all this stuff? Let me introduce you to our avatar, Carter. Carter's a car guy, and 14 years ago, at the age of 16, he became a car enthusiast. As he was working through college getting his engineering degree, he put all of his extra time and money into his car projects. Today, he has a multiple six figure income. He's married with two kids and owns a home in a nice neighborhood. His hobby continues to take up every night and every weekend. He often leaves his wife and kids wondering, where's dad? He's out in the garage trying to live out his dream as a race car driver by installing new parts on the family BMW, which is slowly becoming unrecognizable. His wife pleads with him to not modify her Porsche next. Guys like Carter spend an absurd amount of money and time modifying their cars as a hobbyist. They're always seeking guidance and community. Hence the massive popularity of car clubs. There are some big clubs that Carter can choose from. The BMW Car Club of America would be a great fit. It has a huge membership base and it's full of BMW guys just like him or the Sports Car club. Of America since he really wants to get into racing or the Porch Club of America when his wife finally caves him, lets him tinker with the Porsche. Don't get me wrong, these clubs are insanely popular, great at building community, and are a driving force in car culture. But they don't focus on the core pain point for car enthusiasts. Making it Less expensive Webster Auto Collective's core focus is to help enthusiasts spend less money and less time doing the things that they truly love. We do this by brokering deals with aftermarket parts and accessory bands to reduce the cost for our members, but we sweeten the pot for them even more. We offer a referral program with unlimited 40% commissions. With this incentive, members are not only spending less, but they can actually earn money by getting involved. Membership is $600 a year or $45 a month. Membership offerings will expand to include education, resources, giveaways and private discord servers. We also want to migrate this membership into a Web3 based platform, turning this membership into an asset for our members. We're tweaking the standard approach to a car club, but will people even be interested in this? Definitely. I asked my audience. 73% said they would happily spend $45 a month to save big on their projects. But when I asked if they were interested in saving and the opportunity to earn money with the referral program, 90% said they would. 90% car enthusiasts are hungry and waiting for a service just like this. We're not stopping here. Based on our competition and as a part of our vision, we're going to build large multipurpose warehouse spaces starting in 2025 like a country club for car enthusiasts. Park Car museum, part living room. Our clubhouses are designed to spark joy in any enthusiast. Auto car club is currently storing 100 plus high end cars and massive warehouses in Scottsdale. Garage Collective has a huge online presence and has successfully filled warehouse spaces with their collector cars. The Motor Enclave Development has sold 250 private garages with lots 1400 square foot spaces going for $600,000 a piece of and they can only hold up to eight cars.

And on a personal note, I have a friend who during COVID took over the lease for an empty Macy's department store and filled it with nothing but high end cars using a similar model to what we're going to be doing. That's kind of ironic, right? Despite economic downturn, this is a niche that continues to thrive. Our Clubhouse membership is $3,000 and then a $180 a month fee. The membership offers a wide range of services such as car storage, seminars, private events and an access to a fleet of amazing cars to rent. On the service side of the clubhouse, we offer detailing, window tinting and paint protection. It's a one stop shop for car nuts with some cash to throw around. And because we're a modern day car club, we also want to offer a high end product called the Pit Pass. Available to a limited number of participants for $45,000 a year in the form of an NFT. This product is for the car guy with a big budget who wants a personalized service and that allows him to live out his car dreams. But the Pit Pass is not just an expense, it's an investment. When they can earn returns on Pit Pass, members will have exclusive benefits including airfare to a race track for one on one coaching with a professional racing driver, private vehicle options and other private events. When the Pit Passes have been sold for the year, no more will be issued. This is a limited release thing with extremely high value. So how do we find these people? Our focus will not be to market directly to cars. This would leave a ton of value on the table. We're going to market to YouTube influencers, car enthusiasts just like Carter, but who have built an audience of raving fans. They've become our brand ambassadors. They'll be given a host of resources to effectively sell the memberships and a huge 50% commission on sales. We put effort into their success. When they succeed, we succeed. This exact same strategy has been used by First Form, a massive supplement brand that's done over $1 billion in lifetime sales. It works. And as a part of and as our primary customer acquisition strategy, we're willing to pay $270 to acquire each customer. This strategy allows our core demographic to greatly benefit and creates even more value for the people that we're serving. And in addition, we'll run monthly membership giveaways, which is a low cost lead generation strategy where we can still make money on the back end and get new paying customers as they refer their friends. And on our own platforms, we'll tell stories of car enthusiasts. Journeys will highlight people from our community, our brand ambassadors, business owners and standout car builders. We'll be launching in Q1 of 2023 and we are in varying stages of communication with our dream influencers and micro influencers to establish a foundation of initial brand masters. Our website and landing pages are being built. Our brand identity and graphic design are complete. We're following a proven and successful launch strategy and we're working with the Capitalism Incubator. To further solidify additional launch strategies. I'm leaning on their collective decades of expertise in bringing successful products to the market. The plan for 2023 is to sell 2500 memberships which will produce $1 million in top line revenue. Assuming 50% commissions for all the memberships, this equates to $500,000 in profit. The back end affiliate commissions will generate an additional $730,000 assuming a conservative average annual spending of our members of $4,000 a year and a 10% commission rate, giving us a total profit of $1.2 million. Year one moving forward, the plan is to double our membership each year over the next four years to produce eight figure profits. In 2024 we're going to roll out an NFD NFT and in 2025 we're going to build the first clubhouse. This is a very cash flow positive, low overhead and easily scalable model. It's taken me three years of my life and thousands of hours to become the person I am today. I've risked over $50,000 of my own money and my relationships. You might ask why I can barely go 30 minutes without thinking about cars. My passion is all consuming and a complete and total obsession. I built extensive knowledge of the automotive industry of following over 50,000 people and reached millions of enthusiasts. I've inspired countless more and built relationships with automotive brands and influencers. With year one profits of 1.2 million, I'm using a 3x multiple giving us a current valuation of $3.6 million. I'm building this. In fact, I am the exact right person to build this. This club without a doubt will change lives.

So here's what I mean. I'm looking for two strategic advisors in return for 5% equity each. Ideally, the first advisor would be someone who is an expert in Web3 and can take our membership into the modern age. I see a huge opportunity to be at the forefront of NFT based memberships in the automotive industry. Secondly, I need an advisor who is a communications ninja who can effectively communicate our vision and connect up with people on a personal level. I am also considering exchanging 5% of equity for $180,000. However, with our current proven marketing plan in place, the capital is not necessary at this time. However, if the investment comes from the right person, they could play a key role in our future growth. We want to hit the gas right out of the gate and further serve the tens of millions of car enthusiasts just like me that are currently demanding this exact service. This is a pivotal moment in this Niche and industry. And I can't wait to see where this road takes us. Now the question is, will you jump in the passenger seat with me?

Just want to thank you all for your time and attention and consideration, and I look forward to answering any questions you guys might have. Thank you.

Good job, Sam.

Thank you so much. Everyone who's here live on the Zoom, please share some hashtag love with what Sam just presented with us. I want to switch it from one Sam to another.

Sam Prentice. You know, it's interesting. I always like watching when you stroke your chin during a pitch, I can tell you're thinking. So what thoughts do you have around this pitch we just heard from Sam?

Well, if you'd like. If you'd like, Stan, this is recorded, so you can get a gif of that if you'd like and be ready to go.

I'll do that tonight.

No. So first off, Sam, really, really well done. There's a couple things I liked a lot about what you did. Thank you. Your story was. Was very cool and fun. You did a good job telling story. I enjoyed that. It actually did a good job drawing me in. I'm not necessarily in your target market in that light. Like, I look at a car as point A to point B, and as long as the seats are hot or cool and it, you know, has working ac, I'm pretty much about the same on most of them. So I'm not really drawn into it typically, but I was very drawn in by the way that you pitched and shared your stories. I really appreciated that. And I've gotten cars off of Copart, and I had a family that ran a body shop for a while. So this all works out there. So that. That being said, I. I want to start with that because that was great. That drew me in. I felt like there was a lot of time spent on explaining the market. I think that's good because you've got to draw people in. But I. I do think that there is a gap, at least for me, from the way I proceed. There's a gap from explaining the market for a relatively long time to showing, like, what the delivery of value is. Because the questions that I leave with this are, what are the barrier to entry for somebody else coming behind to do this? And obviously, you've done a good job acquiring an audience, but the step from someone being willing to follow you and being willing to actually put capital towards something or be willing to put an investment into their membership, that step is always. It's a gap. There's always a thousand People that want to give you money before you're asking for it for your product. And there's always like 10 when you actually start asking for their membership. So like showing like what that real strong value delivery is that's in play that I think would be helpful. You mentioned a couple of things I thought were really good. So like you mentioned a friend or case study with the warehouse that bought the Macy's. You hit that for a second, then glossed over it. I would have loved to use that as a reference point, maybe know like where your current audience is housed, how much of your current audience, like what, where the hopper is and how many people are in that audience. There's just a couple. There's a couple missing gaps between drawing someone with a story and the problem and those kind of things. The gap between how we're going to really serve this customer. I don't think that that quite came through to me. I might not have caught it, but I don't think I quite got like what the big service piece is, why somebody would really want to retain this 45amonth membership for multiple years in the future of what that value piece was there. So I think that you did a good job at the startup. I don't think I quite caught all that of it. But I will say across the board, you've clearly done a great job generating your audience. Your story is amazing. The only thing I would tell you is if you were to ever get an investment for me, at least the investment would be contingent on you having date night with your wife, at least like every other week. So just know that that would be like a given and then we'd run from there.

Love it. All right, that is it.

Go ahead. Any response that you'd like, we can give later on, but that was excellent job for the draw in the transition between why the person would follow you to why they would want to continue that membership is what I want to see. And like show me from an investment standpoint, a little bit more of a meat behind that.

Gotcha.

Yeah.

I mean the idea is someone's going to spend 45 bucks a month, they're going to buy a new set of wheels or suspension or whatever. That's easily going to make up for the price difference with the so reduced rates that I negotiate with the brands that are selling the wheels or tires.

Show me that. I knew that that was going to be your answer, but I want to be very clear that me having asked that question, that's what I need you to show me. Say hey, they pay 45 bucks a month. And here's what happens. You're talking in your target market. People get it, I don't get it. And so, like, if you're trying to get an investor, you have to say, hey, someone joins for 45 bucks a month, in the first month, they're going to receive a thousand dollars of value. That person's never going to leave you. That's what I want to hear. And you do that, you crush the crap out of this pitch. Otherwise we're sitting here asking questions, or I am because I'm slow. So you got to talk to everybody like they're five.

Well, that's, that's great feedback and that's easy to throw into this going forward. Thank you.

Carry on. That's all I got.

Awesome.

Thank you, Mr. Prentice. I love Annie. One of our panelists here shared a really great comment here in our live chat. Annie, I would love to hear your feedback for Sam and his pitch deck here.

Oh, Sam, that was completely riveting. My, my comment was that I was going to saw my car in half and join.

So I, I definitely want to piggyback on Sam. I really wanted to know a lot more about what your membership entailed. So, like, your relationships or your anticipated relationships with your vendors are really, really key. Like what? Like, are you going to make money also? That's like another way from your relationships with your vendors. That's another revenue stream you can consider. So really, how you're going to, like, step by step, how you're going to make the money is really, really key. The membership itself, I have no doubt about the passion of the car enthusiast community. I know a lot of them, they're absolutely insane. And I get dragged along to them sometimes. I have no idea what they're talking about.

Talking about.

I find myself standing there as they talk for 45 minutes about screw. And so I have no doubt you painted such a wonderful picture of that. But if you're pitching this, I would spend a little bit more time about the nuts and bolts of how you're going to make money.

So, like, I'm really interested, let's say, in your NFT concept. You didn't touch on that at all, like, really interested, because that, that is mind blowing to think about bringing that into this community. I think it's the perf fit. I think a lot of the consumers would be interested in that. So that I know you want to hire someone for Web3, but I'd like to know exactly what that would entail in Terms of your clubhouse, that's an amazing idea. But I need to see financials that would be enormously expensive, I would think. So we would want to see what margins would be on that. I have no doubt that your margins on your membership would be fantastic. But really seeing like the nitty gritty of, like, this is how we'll make money. And finally, in terms of acquisition and acquiring the members, that's really key because all of us, when we first start our, when we first start our business, we're like, we're going to double every year and we're going to reach infinity. And, and we all believe it, we really do. And especially when you start, you really see it. But at one some point it's going to slow down. So you really have to have this part nailed down. Like, I will acquire members by, you know, we'll be going to these events, we'll always have booths at these trade shows. We'll be running paid ads well. So that strategy is really key. Again, I mentioned in the last one, email marketing will be really key for you also to reach them. Another question I had was, in terms of your following, you obviously have a really substantial following. Sam mentioned this. I'd love to know how many of your followers you have, how often you communicate with them. Right now do you just do YouTube? And also the big question that any investor or anybody would to really think is how many of those followers are you going to convert and bring into your launch? So those are just some other questions I had. But seriously, what a riveting position. I don't even own a really cool. I just own a, you know, typical Southern California car and I want to join your club. So great job.

Well, thank you, Annie. I really appreciate it.

Excellent. Thank you so much, Annie. Ryan, real quick. You know, this is, this is not, not our typical type of capitalism incubator pitch. It's a whole new industry, so there was a lot of education. I feel like Sam put in here. What's your feedback for him in this pitch?

I found it really compelling. I loved the comparison to aaa. And that, that was, that was one of the instances in which you made. You solidified it. So the, that was needed throughout. But like when you started comparing it to aaa, my brain went, oh, I get, I get it. And so for those of us who aren't in your space, we needed more of those to be able to relate it into our world. So I would have, I would like to see you go into your business and your business plan much, much faster. It's A compelling idea, so get right to it.

Okay.

You. There was. There's too much time spent on the person and the opportunity. It was important, but you need to find a way to condense that so you can get into. Into the. The business and the business plan. Now, you have a word that you use way too often in your pitch, and it drove me bananas. And it was the word will. We will highlight our students. We will pay high affiliate commissions. It was all future casting. I don't want to know what you will do. Tell me what you've done. Show me what you've done. One of the most interesting things about your presentation is the audience that you've already built. You could. You could have done more for your pitch talking about that than any of the stuff that you will do, because none of that counts. I take a rule when I'm investing. I never buy potential.

Anybody can have potential. Anybody can put some. But I want. I buy momentum, and I buy assets. And the most important assets that you have, you skipped right over to talk about what you will do. So either eliminate that and show them what you've already done, or go do those things. Highlight your students and your members and show us the engagement that you're getting for the audience that you've built that will go much farther than just what you plan to do, because that doesn't count.

Gotcha. Yeah, no, that's great feedback. I. I will lean into the audience thing because it's pretty interesting. The fans or the followers that I've got now are ravenous. They've been following me for years, and they're. Yeah, they're DMing me, asking me for updates on my projects, which is really interesting.

So show that.

Yeah, I'll throw more of that in there. And I. I guess I did have. I was talking about the future too much. I see that now. And I'll dial that back and put in more of the parts that are in place.

And that is a healthy practice for you because we as entrepreneurs overlook the value of what we've created, and we prioritize the future value. But you have plenty of value to highlight right now.

Okay, great. Thank you for the feedback, Ryan. I appreciate it.

You bet.

Without a doubt. I have a feeling that we're all going to be watching Webster Auto Collective very closely over the next few months and years, and maybe we'll see who gets in and is smart enough to change an industry. So thank you so much, Sam. That being said, guys, we have one more pitch today. This pitch is going to come from Drew Camp. When I say that I am proud of the people who join our communities, they become like family to me. Man, I'm. I'm not gonna cry. Before I introduce Drew, I will tell you, this is someone who, like Sam and like Patrick and James, knows his person very well and is super passionate about it. So with that being said, Drew, the time is yours. And if you'll go ahead and share your screen.

For sure. Thank you. I'm hopefully not going to cry before I get started to Stan, so.

Get them, Drew.

All right, let me share my screen here.

Okay. Can you guys see my screen? Okay. Okay.

Good to go.

Awesome. Here we go.

April 15, 2016, was, without a doubt, the best day of my life. That was the day that I got to introduce my firstborn daughter into this world and something I look forward to for so long. And I know all of you dads out there can definitely resonate that it changes everything. But to properly tell you about the best day of my life, I've got to rewind the tape four years and tell you the story of the worst day of my life.

This is a picture of me in the summer of 2012 in southern Afghanistan. At the moment this photograph was taken, I've been awake for about 72 hours. And our battalion was wrapping up one of our most complicated and dangerous missions of our deployment limit. Our mission was to clear an entire village known to be a hotbed for enemy insurgents and the birthplace of the Taliban, a literal heart of darkness. And going into this mission, we knew from months of combat that our enemy didn't play fair. Their primary tactic was to emplace pressure plate IDs, or improvised explosive devices in heavily trafficked areas, hoping that an American soldier would step on it and be killed or lose a limb. And they buried a lot of IDs.

In fact, our very first month in Afghanistan, we uncovered over 150 buried pressure plate IDs, all buried with the intent to maim or kill my friends. And what this meant for our unit was that we had to adjust our tactics, walking in a straight line, one in front of the other, ensuring that no one stepped out of line for fear that our next, our next step might be our last. And my job was a team leader, which meant that I was in charge of leading our patrols right out front. Just me and my riflemen who carried our minesweeper 20 meters ahead of everyone, making sure that the way forward was clear, sweeping back and forth, watching up ahead into our flanks for enemy combatants, and the whole time listening to the PINGS of the minesweeper. Every step was a nightmare. We knew that every step could be our last. And that instead of our families and beautiful wives happily welcoming us home after months away, they might instead welcome home a draped casket. But my job was to lead. I remember our very first patrol telling Manny, my minesweeper, that, I'm right here with you, bro. If you blow up, I blow up. And that was our reality for what seemed like an eternity.

And you would think that when your life is under constant threat and every single step you take could be your last, that the feeling of alertness never goes away. But over time, it fades and everything just goes numb.

You start to normalize the threat of death, and.

As morbid as it may seem, you start to welcome it.

At the time of this photograph.

Opportunity had just stepped on an ID and lost his leg.

And I vividly remember thinking that I'm never going to make it home, so I'd rather just get it over with. And that thought right there will haunt me for the rest of my life.

It's something that I never thought would.

Be possible.

Is the absolute loss of hope.

I entered Afghanistan with a clear purpose to fight for our country, our values, our safety, my family and my brothers.

When I left Afghanistan, that purpose had faded into nothingness.

But.

When my first daughter was born, I regained that feeling of hope again.

I instantly regained that lost sense of purpose. And life was not just about me anymore. My life was now about supporting this young, beautiful girl, about raising her, teaching her, and ultimately preparing for her to go into the world without me. At 1:41 in the morning, my entire life changed in an instant. And that was the best day of my life.

And then my life changed two more times, and each time as magical as the first. And with each new child, my heart grew. But with each new child, my awareness of the world around began to get more heightened. Things that I never paid attention to became top of mind. I started to pay attention to what was happening in the schools that my children would eventually attend. I started paying attention to kids cartoons and movies and messages they were teaching my children. I started to pay closer attention to our culture. And I tell you what, I didn't like what I saw. To me and many others, it seems like our culture is degrading. The world's a very different place from when you and I grew up. The traditional values that our culture was founded on have rapidly degraded. Values like hard work, personal responsibility, the pursuit of winning and excellence. How am I supposed to raise my kids in this culture? And more importantly, why has there been this decline in the first place? And what can I do about it? So that my kids have a better future than I ever did? Well, to solve this problem, we have to look at the root cause. And when we pull back the layers, it's very apparent that everything starts with the father. Don't believe me? Let's take a deeper look.

Just look at the stats that come from fatherless homes. 63% of you suicides, 90% of homeless runaway children, 85% of children who show behavior disorders, 71% of high school dropouts. And the scariest data them all.

Is that 43% of U.S. children live without their father. You see, having a present and engaged father in the home is the single most important factor in a child's success in life. Not social status, not economic status, not education, but the presence of a father figure. And when we look at those stats, we're failing as fathers, we're failing our families, we're failing our culture, and ultimately we're failing our kids. So what can we do about it?

My name is Drew Camp and I founded the Epic Dad Company. We are a supplement company. But our job is not just to sell more supplements. No. Our business is to create transformational change in individual dads that will fuel macro cultural change over time. And we offer amazing best in class all natural supplements along that journey to help maximize your results as a father. Because to be the best dad you can be, you've got to take care of yourself first. A lot of times dads sacrifice their well being all in the name of I'm doing it for my family. And this may seem noble, but unless you take care of yourself first, physically, mentally and spiritually, you will never be able to give your family 100%. When the plane's going down, what are you supposed to do? You put your mask on first and then help others around you. And that's our approach. Dads have to take care of themselves if they want to be the husbands, fathers and men they're called to be. And that journey of personal development is exactly where we come in. So what have we been up to?

Well, let's just say we've been busy. Our first goal was to create an audience and go to market with a minimum viable product that addresses a specific pain point for our dads. Getting the motivation and discipline to go to the gym. After all, being physically fit is step number one in fulfilling your potential as a dad. Beginning In February of 21, we started development of what would be our our flagship Go to market product a 100% natural pre workout to help dads get more active and after six grueling months of product testing, initial customer feedback and back and forth with our manufacturer, we finally brought Tedco Pre to market in November of 21 and we could not be happier with the results of our first minimum quantity order. But more on the product line later. Additionally, to grow our reach and our value to our audience even more, we launched the Epic Dad Legacy Podcast and have released over 30 episodes. This has been a great addition to the company, letting us share our message with dads all over the world. And selfishly, the podcast has also helped us create an amazing network with other successful like minded dads that are helping to grow the company. And finally, we launched our Epic dad seven Day Challenge. After interviewing and polling hundreds of dads, we found that their biggest challenge is with time. Simply put, how do you get it all done while still maintaining balance as a dad? And our Epic dad seven Day Challenge answers that question. Delivering a ton of value you for free. This has been a huge driver into our email list and has created raving fans that average between 60 and 70% open rates.

Our foundation has been set and we've been growing fast, all on the back of almost no advertising, just delivering value to our epic dads. And on top of that, we've really started to find our voice on social media, growing more day by day as I become more comfortable in the role of the brand owner. Including one video that shot up to over 5 million views. Yes, a video of me smoking my kids in a foot race, them crying and then me teaching them a lesson, has been seen by over 5 million people. How crazy is that? And we've been consistently growing our Facebook community dubbed the Epic Dad Crew, which now has almost over a thousand dads supporting each other in the same journey. Now it seems like we've got some good momentum going, but we're just in the first inning. So is the product any good? Well.

There it is. Slide change. We had three simple goals when initially launching tedco Pre. First, create the cleanest, most effective pre workout in the market. And I'm happy to say that we've crushed this one. Second, create raving fans that buy into our mission. And our fans are second to none. And although our base is small, they are mighty. And third, create an amazing Amazon listing that is ready to convert on day one. And I'm happy to say that our listing looks incredible. We've got amazing product photography, infographics, user generated content and enhanced brand content and look at those reviews. We've got over 50 for day one of the official launch.

So let's talk about where we're headed. We've created four separate avatars to help us deliver on point messaging and help us capture market share. First, let's talk about Steve. Steve is the 5% of the market that's ready to buy. There's about a million of them. Steve is a dad who works out. He actively buys supplements to help him get maximum results. And Steve can be found in the CrossFit gym or Gold's gym five times a week week and is always sporting the new noble shoes and 10,000 shorts. And we feel that we can win and win big here by direct response advertising focusing on the features and benefits of our supplements. Now, the fact that our products are 100% natural and top of the line are going to mean a whole heck of a lot for Steve. Next are the Tonys and the marks. There's about 9.3 million of them combined. These dads are in the information gathering and problem aware and we feel like we can go after Tony and Mark with top of funnel content marketing and drive them towards our solution with education. And now the broader market of Chris's is really where the goal is. Chris is overworked, he's stressed, he's angry and he wants to be a better dad. But he has no idea that prioritizing health and wellness is the key. And no other supplement company is addressing his pain point. Sure, they'll try to get him to go to the gym to get ripped, but he's not interested in that. Chris is interested in becoming a better father. And this is where we come in. Help him identify the problem and drive him to adopt a strategy of improving his health and wellbeing. And there's close to 16 million Chris's that we can potentially impact. So since we're not just selling supplements, what are we selling? We're selling our values. We're selling transformation, we're selling the journey towards personal excellence as a father. Let's take a look at a couple other brands that have had massive success using this approach. Black Rifle Coffee Company. Have you heard of them? They're a coffee company, but they don't sell coffee. No, they sell their values. And a lot of people resonate to the tune of $1.7 billion in their initial public offering. Jeremy's Razors from Daily Wire founder Jeremy Boring is another example. They started a razor company specifically countering the value set of Harry's Razors and their fans that had the same conservative principles as them ate it up. They sold 45,000 razors subscriptions their very first week. And finally, within the supplement space, someone who does this very well is Go Supplements. They don't sell supplements. They sell a millennial stick it to the man lifestyle. And they've been very successful at it. So successful. They're one of the fastest growing supplement brands in the world right now with revenues over $25 million per year. So as you can see, we're in pretty good company with other values based brands.

Now let's talk about how we plan to win in this market. And this graphic may look pretty familiar to all the cappingers out there. And it's exactly how we're implementing the owner's model. To guarantee success, we're combining the three pillars of audience, product and sales to create a real brand. Now let's dive into each of these three pillars, beginning with our product.

Our MVP pre workout is on point, but to make it even better, we partner with a new manufacturer that will help set us up to scale. These guys work with the big boys to deliver product at scale and on time. And not to mention they're 10 minutes down the road for me. And finally, our second production run of Tedco Pre is on the way at a much better cost that will allow us to scale via advertising and ppc. Additionally, we've got several products in the works that our customers are asking us for, including a hydration mix, a sleep aid, a Focus blend and a collagen protein. And two of these products are currently in the sampling stage.

On the audience front, we just signed our first sponsored athlete which will help amplify our message on day one. He's well known in the fitness space, is a girl dad, and has an Instagram reach of over 100,000 followers. And we're currently in talks with several others. We're also putting the final touches on our affiliate program for our loyal customers to 1 save money on their products, but 2 drive more eyeballs to the company and more traffic to our Amazon listings. And finally, we've struck apart. We struck partnerships with several mission aligned companies that will help drive awareness to the brand via joint ventures.

Our primary Sales channel is Amazon.com due to the scale of the platform. However, our customer acquisition strategy will be through direct response advertising on Facebook and Instagram to our Steves. We will launch a free plus shipping offer for a trial of our pre workout and then direct that customer to Amazon.com for a full size purchase and subscription. We've done some initial testing on the strategy and the results have been very promising. We're currently gathering lessons learned interviewing advertising agencies that will help us deliver on this strategy at scale. Our Amazon approach is pretty simple and straightforward. We'll leverage turnkey solutions to get us to 25 sales a day as quickly as possible, then rinse and repeat with additional products. We've had in depth discussions with them for over six months and we'll bring them on to help us dominate the Amazon platform.

Let's take a look at our financial projections for a second. We'll launch our V2 pre workout in January of next year and grow this to 25 sales a day by April, at which point we'll launch our hydration mix which is currently in sampling. Launching this second SKU will get us to a one million dollar run rate by the end of August 23rd, giving a reorder subscription and brand reach. By following this strategy of 25 sales a day, then new product launch, we will reach a 2 million dollar run rate by the end of 2023 and a 6 million dollar run rate by the end Of 2023.

For.

Now, before I ask you for any money, I feel it's necessary to give you some context as to my experience and leadership capability. So as you saw, I started my career in the army as an airborne infantryman. It was my job to jump out of planes, blow stuff up and shoot things, and I had the opportunity to lead soldiers in combat in some of the most stressful conditions manageable. I started my corporate career at Deloitte, one of the top consulting firms in the world where I had the chance to lead project teams and deliver results. Then I went back to school and earned my MBA from the University of Georgia Go Dogs. All while balancing multiple priorities like a career and a full time family. And in my current role, I've had the opportunity to lead several business units and own P&LS of over $100 million in business for one of the largest Fortune 50 companies in the world. And in the background of all these experiences, I've been avidly learning, testing, growing and flexing my entrepreneurial skill sets. And additionally, I brought on a Strategic advisor in the manufacturing space that gives major insights to help with early growth. Our advisor has worked alongside some of the largest manufacturers in the world, consulting and advising them on processes, systems and efficiencies. He's provided an incredible network, early startup capital, reduced cost and gotten better lead times than we could have ever gotten without him. As you can see, we've laid a solid foundation over the last 12 months. We know our audience, we know our product, and we know our sales channels and we're making a real impact. We are a real brand. The foundation is set and we're ready to light the match.

And today we're asking for the fuel. We're asking for $300,000 for a 10% equity stake in the EPIC dad company. This funding will first and foremost be used to hire strategic multipliers. Things like an advertising agency, an Amazon agency, a website developer, and A3PL to help get me out of the weeds. These strategic hires will allow me, the brand owner, to focus on the biggest needle movers for the company. Strategic relationships, audience building and messaging. We're specifically looking for a strategic partner with experience in scaling a supplement brand has direct to consumer and retail experience and access to networking opportunities. The opportunity to join our team at the very beginning of an exciting growth fuel journey, create real impact and change the culture won't last very long.

Now as we continue to grow this business. I can't help but think back to that day in Afghanistan where everything seemed hopeless. I wish I could go back in time and tell myself there's always reason for hope, that I will find renewed purpose through my family and fatherhood and that the best days lay ahead and that my job now is to lead my family, fulfill my potential, and help other fathers do the same. The world needs more Epic Dads. Let's go make it happen. Thank you very much for your time and consideration today. I look forward to hearing your questions. Go be Epic.

Good work, Drew.

Thank you.

Thank you so much.

Thank you for that. Drew, other than being a Georgia fan, I think you are a stand up gentleman. So that being said, Amy, I would really covet your feedback here for Drew after kind of telling us his story and about his brand.

Okay. I mean, first of all, I was very taken back and just thank you for your service is the first thing I want to say.

Thank you, Amy.

Yeah, and it was interesting because I was actually going to say if I was asked to speak, just that I would definitely look at what Rightful Coffee is doing. Because I got that sense of black rifle coffee right off the bat with your presentation and your story. So I was just going to suggest, like, definitely I haven't seen, you know, the things you're doing on social media, but like humor and all of that is just.

Yeah, their. Their content strategy is right in line with where we want to go and what we started to do.

So, I mean, I thought your presentation was great. I do think that I didn't quite get enough about the product though. Again like I'm not quite sure. There's a lot of supplement companies out. I know a lot of collagen proteins. I'm friends with Jordan Rubin and Dr. Axe and, and I guess I just didn't see enough of that. Again like why would. But I like the mission and the fact that you've connected it back to that value and just like your. That's really great. I think that that was good.

I think that, I mean my only other question just from my own experience of what I'm doing is I think that having a retail strategy too is really important. I've been and I started my company on E commerce only and that was 10 years ago when it was a lot easier and then we went on Amazon but we also did retail at the same time, trade shows, all of that. And I do think that Amazon is good but I was a little confused. I might have missed it. So I had a question of are you going to do direct to consumer? Are you just going to take. Because the free offer is great. I we've done free samples and it's really built our list. When you can do that sometimes you can ask them to just pay shipping to cover the cost as well.

Exactly.

Them for free. So you're not completely out but are you just only going to drive in fulfillment through Amazon or are you going to have your own.

Yeah, great, great question. So it probably could have been more clear on that on the deck. So we, we're going to do direct consumer as well. We want the customer to, to check out wherever they feel most comfortable. And so that's why I positioned us that one of the strategic multipliers was bringing on a 3 PL right. So right now you guys don't see it but behind me I've got pre workout everywhere and I spend time my time putting things in boxes and shipping them out. And so that's one of the things I like to get off my plate. But yeah, absolutely. We'll use direct response advertising to bring them into the funnel. Right. To capture email and then we'll let them check out where they think it's best appropriate. But ultimately I'd love to for to push them to Amazon because one is going to drive organic ranking.

Right.

And then the checkout process is a little bit easier.

Yeah. I just know that their fees have gone up. We're just going through that right now. So I just wanted to say that just really look at your margins there on Amazon. But the other thing I was going to just quickly ask is, is it just you or do you have a team? And that 300,000, I mean, is that going to be like bringing on more help or is it solely for marketing or like.

Yeah, so great question. So where the 300,000 go? So 48,000. And this is within the first year, 48,000 will go to an Amazon agency. 46,000 will go to a Facebook advertising agency. A content asset for social. 24,000 will go. And then speaking to the team. So 45,000 will go to help with transition funds for me to get out of my job to go full time into this. And then the remainder of that will help go towards US Funding, inventory and strategic growth. There's, um. And then to your point, I. I spend. It's just me. I spend about 10 to 15 hours a week or so. And so, you know, just imagine what I would be able to do with 60 to 70 hours a week if I go full. Go full time.

Cool.

I would encourage you to look at the. The funny humor like Black Rifle and you can get Harmon Brothers type videos for like, you know, very. So if you ever want to reach out to me, I have some contacts and for a 3 PL distribution.

So awesome.

Thank you, Amy, for sure.

Excellent. Amy, thank you so much for offering yourself up for those connections. We appreciate that. Annie, I see you over there. Annie's leaned forward. She's got feedback here. I would love. I'd love to hear your feedback here for Drew after hearing his pitch.

Hey, Drew, thank you for your service. That was.

Oh, my gosh, I could see why Stan couldn't even produce crying because the sacrifice that you made and the things that you've done and the things you've been through. Thank you. And I'm sorry you've had to go through so much of that and I am so grateful that you're using your passion to transform the world around you. So God bless you in your endeavor. I love what you stand for. Probably one of the most powerful pitches I've seen in terms of really knowing your avatar clearly, communicating your values and what you want to build. That part is that no one can doubt that what you're all about. And I think that would really strongly resonate with your audience. So in terms of that, great, great, great job. I love that you've already started and gosh, that's amazing that you're doing this part time while you have another job. You've already sent it off to Amazon. You went in. And I love that you're doing all this, you've already built all this. Your podcast, your pre workout, your challenge with 10 to 15 hours a week. I don't know how that's possible. What you're doing, what you're taking, might see your pre workout.

Yeah, a lot of pre workout.

So that's incredible what you've done. I think the main thing I was going to get just kind of dive in a little bit more into your business because you've already started, you're at a 60% margin, which is cool for, I mean, with a 500 run, that's, that's epic. So I'd love to know at larger runs at scale what your margins are going to be and what your goal margins are ultimately going to be. Because launching a physical products company in this environment is really tough. I mean, I have products that are really heavy smiling, similar to yours, and I've been decimated by shipping. So that's something you really have to look into. I think normally this early in the stage, people won't ask about shipping. But right now, at this stage, because of what I'm going through, I'm gonna zero in on shipping and logistics, storage.

Yeah.

As mine have gone up 400%, just to let you know, in one year.

So, yeah, it's been, it's been, it's been challenging for sure. And then, I think, you know, we, anyone that's in the Amazon space has seen announcements come out that, hey, we're increasing our fees. And so that's a challenge in of itself right there, especially when you're thinking about small quantity orders. Right. And you don't have that much margin baked into it anyway. And so right now, currently, I'll tell you, we're at about 60% gross. And then on net on that, based off of fees from Amazon Fulfillment, what they scrape off the top, we land at about a 20% margin. And so there's a lot of room to improve there once we have larger quantity orders that we go through our manufacturer on. And then also as we start to scale and grow, I think all of our advertising costs and things will go down as well as we really feel like we know how to capture that audience.

Yeah, those are just really great things because this margin talk, I think I had a meeting yesterday that went on about four or five hours about margin and how specific it can get, because I know you're going to launch on Facebook and Instagram. So I wanted you to also be aware that that acquisition cost could really into your margin. So even though 60% sounds great, today's Climate with shipping and ads. You'll lose your shirt. It's crazy to think about. It's crazy. So I just wanted to, since you're already starting your business, to keep that in mind. And I know you have your buckets allocated in terms of your investment and where it's going to go, but you might have to allocate more towards ads because it's going to take you a while to find that winning one. I'm glad you already have a viral video. Probably a couple. So some of those assets will really work in your favor. So I just wanted you to think about that.

Absolutely. Great feedback.

Yeah. Happy to help you. I'm happy to share more with you because you're already going on, because I'm in a similar boat right now. Other things I was kind of interested in is I know you have. You already have your first sponsorship. That's really cool. I'd love to hear a little bit more about the deals you strike and the kinds of deals you want to bring in and your affiliates and your strategic partnerships, too. Like what the deal is. Exactly. I know that.

For the Webster auto one, that they're going to pay 50% commission. I've heard crazy things lately. Right now, I'm not doing affiliate yet, but I know for. I think Greg had told me that Lifeboost Coffee was doing 100% commission. I was like, what? But if you think about the cost of your acquisition, so that's going to be really key for you, is determining how much it's going to cost you to acquire someone. That's how much you would think about possibly giving to an affiliate. So those are just all, like, nitty gritty things to really think about.

And finally, I mean, you've just done such a great job. I'm so excited to follow you and see what you've done. I mean, oh, my gosh, in terms of building your. Your audience, it's incredible. So my very last piece of advice is, for your pitch, we're gonna need a lot more dad jokes.

Absolutely. Yeah. I'm full of those. So.

Thank you so much for your feedback.

Thanks, Drew.

Thank you so much, Annie. I hate that the people watching the replaying live stream are gonna miss out on all the amazing dad jokes. And he has provided us over here in the chat.

Yeah.

But on that topic, to the master of dad jokes, Mr. Moran himself. Ryan, what are your thoughts on this pitch and specifically the company and the momentum that Drew has so far and the struggles that he might face going forward?

Well, first of all, I liked Your pitch? Enough that I emailed the founder and CEO of Jeremy's Razors while we were on this. That said, if you're still looking for equity, do deals, I have a good one for you.

Well, there you go. Yeah, that's incredible.

You mentioned the viral TikTok video. What other results or success have you seen on TikTok? Or was that a one off?

So that's not a one off. We've had, I think around three or four, reach over a million. That's driving a lot of followers. So TikTok is. Is funny to me. I don't enjoy it, but I feel like there can be a lot of audience growth there. And so I try to stay off of it as much as I can, to be honest with you. But we've grown to somewhere between 7 and 8,000 followers based off the backs of those videos. And I think we can be much better about consistency on those. And that's one of the struggles for me is with limited time of 10 to 15 hours a week and trying to be an epic dad myself is there's not a ton of time to create content like that.

That.

So I've just got to be a lot more strategic and consistent with that.

I want you to work on your answer for that one.

Okay?

Because. Because when. When you say we have several with over a million views, but I don't like it, that does not give me confidence as an investor.

Okay.

So what I. What I want to hear in your pitch is how you're using that traffic to build leads for your company. And I really wanted to see that there was a strategy of something that was working really well that you were leveraging to build subscribers and potential customers. Because you've obviously got an opportunity there. You've obviously cracked something there. What's the strategy to turn that into leads and sales? As an advisor, 80% of my job is getting people to focus on what's working and to stop chasing rabbits. And you've got something that's obviously working. So milk that sucker. That's a source of tens of thousands of potential leads and customers. And you've got the pieces for what I call a traffic triangle of the traffic source, the hopper. That's your. Your Facebook group that has over a thousand members and then your email list. But I don't see you bringing that together in a plan. And that's actually what's missing for you. That's where your 10 to 15 hours a week should be spent is completing that traffic triangle so that you're building up up that death grip of followers and customers. That's all you need to have a multi million dollar company here is, that's, that's what's missing for you in your pitch. I wanted to see more about the product and the product line. So I agree with some of the other pieces of feedback that said they wanted to see more there. But you also did a great job of highlighting the mission and the reason why. But that, that, that needed. That was kind of an open loop about the product and the product line.

Based on your pitch. Your valuation is silly.

So it's, that's not to say that you can't command that valuation, but your pitch did not position you for that valuation because you're so early. Bringing in those other pieces will help justify that valuation, but you need those pieces in place if you're going to have a $3 million.

Valuation for something that is this early. It's, it's. There's too much that's unproven. So you either need to adjust your valuation or you need to adjust the way that you present the company in order to justify that valuation.

And would you, would you suggest presenting on what you recommended earlier of kind of, hey, how, what is the strategy from lead to conversion? Right.

Yeah. Like how do I know that my 300k is going to. To create that 8x return? Because, because right now it's too scattered in order to know that my capital is going to provide a direct return in the direction that the company's going.

Got it.

Perfect.

That's great feedback.

Yeah. Very well done, Drew.

Thanks.

You've come a very long way from all our days of DMing and talking about your brand and you've come a really long way.

Well done.

Appreciate it.

Thank you, Drew. Thank you, Sam. Thank you to Patrick and James again and thank you especially to our guest panelists today, Amy and Annie. It is an honor to have you here. I will say, and I will say I say it publicly every time we have a pitch week in hopes and prayers that all the women throughout the world might hear it. We value women's insights here. We honor the fact that you are probably better business owners than them in. And so we are so thankful that you were here to give such good, good feedback to our, to our presenters today. That being said before I hand it back over to Ryan to hand it out, to close it out here, guys. You know, each of these people knew their person so well. They are their person. This is the most fundamental part of building a brand. This is what separates the drop shippers. And the product people and the folks on Jungle Scout trying to make a quick buck. This is what differentiates those people from the people who will have the seven and eight and maybe even nine figure exits. So everyone who has the opportunity to watch this replay and learn from these amazing pitch decks today, please understand that you have to know your person in the same intimate way and the way in which Drew took us to that the worst day of his life. The reason I cried almost, and I'm not gonna cry. Ryan's seen me cry a lot.

But I, I will say that that worst day of his life. I know that so many of the capitalists, not just within our community, but within the sound of our voice, feel that feeling sometimes when there is no more hope. I'm seeing some nods here on my screen. Every business owner on the venture to go and create something amazing that will change the world and then change their avatar life. They feel those moments of hopelessness. And it is an honor and a privilege to be here@capitalism.com where we build the community to love and hug and support and give the insight to be able to help you not feel alone and hopeless. So I just share with you that you do not have to feel hopeless alone. We provide so many free resources above and beyond any paid resources we have at Capitalism. Please come and listen to the podcast, Ryan's YouTube channel and everything else so that you are not alone. Because changing the world is.

A full contact sport. But we're here to be your coaches and your team members and we love you and support you. So with that being said, Ryan, the floor is yours. Please, please round out this wonderful pitch.

Week for us capitalists. I hope you leave this feeling very proud. Proud of your peers, proud of your pitches, proud of the vision and the direction that you're going on. All of these businesses have a direct impact in the customers that they are serving. And those ripple effects can go on for generations. And coming off of a day like this, remember that this is a pivot point. For many of you, this work is what opens the doors for you to meet, meet investors, advisors, influencers. And it takes one relationship to completely change a business and your entire future. I hope you feel, feel very proud. We are all proud of you and proud of all that we are doing and that you are accomplishing here inside of the capitalism incubator. Thank you everybody. Great work. We'll see you soon. Take care.

Thanks everybody.