Capitalism: What Stocks To Buy & Life After COVID

Up from the ground.

From the bottom can't hold me down hold me down I'm rising up.

Up on the ground.

From the bottom can't hold me down hold me down, hold me down.

Turn my dog drowning.

There's a revolution.

What's up, capitalists? Good morning.

Hey.

We got 48 seconds until the simultaneous sip. Are you ready? You ready for this sea money? I know you can hear me. Oh, he's ready. So go ahead and grab your cup, your mug, your chalice, your stein, your glass, your tankard, your thermos, your vessel of any kind and approximately to run physical products businesses who run small businesses, run brick and mortar businesses who inspire people all over the world. Glass their chalice, their stein to their lips for the simultaneous sip. Are you ready? We have the simultaneous sip in five, four, three, two, one.

Go.

Mmm. That.

That, my friends, is a sip her around the world. Good morning, everybody. Hey, welcome. Hey. No one can go to church this morning. No one can get together with their community, with their neighbors, with other people that they best deals went down in church. And so there's always a message that's on the community's mind. And then people coming together to serve one another and those of us who are. Those of us who are just capitalists in general are creating change for tens, dozens, hundreds, thousands of other people. So if we come together once in a while, a few times a week, and what that means here in a few minutes, then we have created an amazing amount of change for one another. I want you guys to know that the purpose of this coffee time together is not necessarily for me to speak at you or tell you what I am doing or tell you what I am thinking about, although there will be a place for that. This time is made for a couple of reasons. One, for you to give to the rest of the community. If you have a strategy that is working really well for you, if you have a business that would serve the rest of the community, if you have an agency, if you take on clients, if you see something going on in the community that you would like to address, if you have something that you want to give to the rest of the community, this is a really good opportunity for you to do that. So if you've got something that you want to offer, if you've got something that you want to give, if you've got something you want to contribute, then I want you to leave a message on the Facebook group. Chris will see it. He's going to send you a private link. We will bring you then here into the waiting room, and then we'll bring you on live when it is appropriate, and you will be allowed to interact with the rest of the community and give whatever it is that you have to contribute. If we have specific people in the group that we want to pick their brain, ask them questions, put them on the hot seat, we'll have time for that, too. So the second opportunity for you is if you have a challenge, if you have a question, if you have an ask if you really need help, if you are looking for something that you can't find, this is the time for you to get in front of the community to ask me to ask the team and to ask the rest of the capitalism.com community for that help. So maybe you're raising money for a company. Maybe you just can't get clear on what it is that you want to do next. Maybe you have a burning question that is keeping you stuck where you are rather than where you want to be. Any of those are appropriate for you to come on board, for you to have a sip and for us to go through that and to solve that challenge. If you have an announcement you want to make, if you're launching something, this is all your time. So at any point during the broadcast, I would encourage you to do it now because we're going to limit it to 10 people at least for now, at least until we get some. Some of our systems underway. We're gonna limit it to 10 people. Just comment on the Facebook group and say that you want to come on live. In fact, we should probably come up with a. With a hashtag here. So go with. Go with live me. Liv me. Live me. We'll bring you on Chris. We'll see you. He going to send you a private message with a link to come into the waiting room and we'll wrap back and forth. While you are doing that, I want to say hi to those of you who are watching live. So please do me a favor. If you are here hanging out live, drop a comment. I can see Karina Franke. I see Josh Valentin. I saw Bram. I saw Amanda.

Hey, Myra. Hey, Herb. Hey, Tom. Hello, Krista Hilton. Good to see you.

There's Amanda. Greg Johnson is here. Greg York very quickly becoming my favorite person. I saw what you did for my book. Thank you very much. I owe you a very public thank you. Hey, Tracy. Hey, Josh Valentin. All right, cool. Hey, Leah. Good to see you. Leah, I would really like it if you would make a comment in here because I would like to bring you on board and talk a little bit about your business, because I know we've wanted to do a podcast in the past, and we missed each other. So I would really enjoy having you here live if you are. If you are willing to do so. Hey, Andrew. Hey, Sheila. Hey, Karina. Karina, how you holding up? How are my fellow extroverts doing during this time?

Hey, guys.

Hey, Shiva. Hey, Dylan. Hey, Andrew. Good to see y'.

All.

Okay, now, before we go over to the community, I'm gonna give you guys an update on something because there's been a question inside of the Facebook group that has come up quite a bit. So a few weeks ago, it was right at the beginning, right at the end of March, we did this bonus inside of the 1%, that was called the Coronavirus Stock Report. And inside the Coronavirus Stock Report, I gave some predictions about what was going to happen in the stock market during this time. And I also gave the watch list that I was personally watching during all of this craziness. And first of all, let's go with. Let's go with the elephant in the room here.

We, as a community called it before anybody else. I mean, we. In that PDF, you can go back and look at this. Hi, Yasmeen. Yasmeen, I would love to bring you on live, by the way, if you are willing, I would really like to chat with you about a couple things here live. So if you're willing, please say so. And Chris will get you a link for the waiting room. Listen, we as a community, inside that PDF, you can go look at it right now. We said inside of it that at the time, we were hovering right around 25,000 on the Dow. So we had just had this big. But we weren't yet. We were just coming down. We said in that that 24,000 was the magic number on the Dow Jones Industrial Average. And if we broke 24,000, meaning if we fell below 24,000, that we were going to crater down to 21,000. And if we crater down quickly to 21,000, we would break through that and go to 20 and have a low at 18,000 on the Dow. That's what we said publicly. Very publicly. It has happened Exactly. Exactly. That is exactly what happened. It fell before below 24, then it fell to 21. 2018 popped up from there. We are now at 24. We're now back at 24,000 on the Dow. So what we are seeing now is the same thing that we talked about inside the Coronavirus Stock Report, but happening in reverse. So we have the 18,000 popped up to 20, 21, 22. We now have pop over 24,000 on Friday.

Here we are again at the magic number of 24,000 on the Dow. So what happens over the next few days will be determined by do we fall below 24 or do we go up above 24? I don't know which way it's going to go. I will give you my prediction. I am not sure this is for fun and speculation purposes only.

Entertainment purposes only. If we pop up a little bit above 24,000, we will probably have a nice up to 26,000. So the way that I will play this is so I study Ryan Quassan stuff. He's done some trainings inside the 1% about option trading for short term income. I do that for fun and profit, sometimes profit anyway. And so I will play that between 24 and 26,000. However.

If we drop below, back below 24,000, we might see a repeat of what happened previously where we come all the way down to 20, even dip below that. I happen to think, I happen to be of the opinion.

We are going to do the latter. That we even, even if we pop up the 26 and then we come, I still think we're going to hit that and probably come back down because we don't have the economic data yet of three months of shutdown. When we've got three months of shutdown, that's when the economy is going to appropriately respond in terms of pricing. You know, if any of you saw we did a podcast with Nick McCollum who runs sure Dividend, we did it here inside the 1%. He is my favorite dividend stock picker. And Nick talked about how some companies he was talking about, airlines specifically may have a quarter where they have negative revenue, not negative profit, negative revenue because they're going to be forced to refund a bunch of old passengers and they're not selling many tickets right now. So we haven't really seen the economic data and how people are going to respond to it. We have seen the Coronavirus data and how the economy is going to respond to it. And mostly, and mostly the market has now factored that in recovered from that. We've now in the market from Coronavirus, but we have not yet factored in all the economic data that will come out during this quarter, which is going to look a lot like companies who are shut down, companies who are not taking in customers, companies who are have very, very serious losses. So be mindful of this, be mindful of this. That just because the market is up it does not mean that you have missed opportunities to buy good companies at low prices. You have not missed that. So all of this to say, now is not the time for you to be chasing gains. Now is the time as an investor, somebody who wants passive income from dividends or somebody who wants growth in their portfolio. Now is the time to make and watch your watch list, your shopping list for companies that you want to own long term. I'm going to give you four companies on my watch list just so you can see my thought process for this. These are not stock picks or recommendations. These are stocks I am watching because I want to buy them on sale. And I do not think that the whole economy is recovered. I am watching to see bad news come out so I can buy good companies. Biggest mistake people make is they wait for the pop to buy a great company rather than they look at charts and what's going up rather than look for the great company ahead of time and then wait for the.

That's good investing, knowing the good company ahead of time. So I'm going to give you a couple companies that are on my watch list. Now, the context for this is I want you to understand. I want you to understand, boys and girls, there is no way it used to be we are only moving forward.

So it is a mistake to look at what did this company do before and are they going to pop back up to the value they were? That's a mistake. It only makes sense to ask the question.

What'S happening moving forward and we are not going back.

The world is permanently changed. And I would argue in a positive way from all of this chaos, from all this bad news, from all this craziness, we are moving forward in a positive direction. For example, I was having the conversation with Brooke Castillo this week. We recorded an amazing podcast together. I might end up splitting it into two parts. It's so good and so meaty. I can't. Oh my.

It.

I think it might be the best podcast I've ever done ever. Ever. It's so good. It literally. I think that conversation changed my life. It was such a good conversation. But in part of our conversation, I don't remember it was part of the recording or not, but Brooke and I were talking about restaurants. To go to a restaurant, you go to pick up food from the restaurant and you bring it home and you eat it at home. Now does it make sense to go out and pay 20% to a server to wait for your food, get out of the house? Yes, Sometimes that makes sense. Sometimes that's Fun. But we're all kind of getting used to the idea now of you go to the restaurant, it's ready for you. When you show up, you pick it up, you bring it home, you eat it at home, sometimes in front of the TV.

And you don't pay 20% for tip. You don't wait, you don't fight traffic. Everybody's kind of adjusting very quickly to that. So that is going to be a new normal. Restaurants are going to adjust to pick up and go. Now there will be a place where we would go into the restaurant, sit down, have a long, luxurious meal from a server and people, and there's going to be fewer seats in the restaurant because people are going to sit further apart. That's going to be the new normal for the next year. And you know what that does after a year? It's part of society, it's part of the culture at that point that you don't go to a restaurant all the time and, and sit down, you go pick up the food and you. And you run home. That's going to be normal. All of this to say that the, the expectations that we have had are starting to shift and they're not going back, they're going forward. So restaurants, will restaurants still exist? Absolutely they will. But the way that we participate with restaurants will be different. There may be smaller restaurants because we don't need as much seating.

You may have fewer restaurants or more restaurants. I don't know. You'll have more delivery. You'll have more places like Instacart and Uber Eats that go out, pick it up for you and bring it to you.

That's, that's exactly what we, as an investor, when we're looking at stocks or companies to invest in, we cannot look in the rearview mirror and say what happens when the world goes back to normal? There is no going back to normal. There's moving forward.

So any business that is not appropriate, appropriately, appropriately responding to E commerce, moving online.

Those companies may not want to be on your watch list again. I was having this conversation with Nick McCollum. He was talking about Footlocker. I was like, why in the world would you bet on Footlocker? Like, Footlocker is like, I didn't even know that store still existed. And he said, they've made an amazing pivot to E commerce and it's working. And so one of his picks was Footlocker. You know, it's not even on my watch list, but it's interesting to hear him say, I'm looking at this company that has made a very clear pivot to.

E Commerce. That is, that's the requirement at this point.

So companies like, if Stripe ever goes public, I'm really interested in Stripe. I'm looking at any company that can move forward, not backward. Here are a few that are on my list. You ready?

A few companies that are on my list are Visa. Visa has been one of my best performing investments for a long time, and I expect them to be fine. Visa backs a lot of financial institutions. When you have a Visa card, they're actually the backer of the bank that is doing the transaction. So they're like a financial backer. So it's not even like a risk in the bank, per se. Visa is behind the bank. So I like. Visa is not even a bank. They're just. There's a financial institution. So I like Visa very much because transactions are still gonna happen. They're just gonna be online. And so my, my price target on Visa is anything under 150. I'm interested.

Their low during all this was 135. So one of the cool plays would be just writing naked puts at something like, you know, 135. If you have not watched, if you haven't at least experimented with selling a naked put, please go into the members area and watch the training on selling naked puts. Our. Our editorial director, sue and I are kicking around a new training for the community that is like my. The golden investment strategy. And a good piece of that is naked puts. You should know what that is and you should at least try it so you like be willing to lose 100 bucks. Just test, like, go just get to know the strategy or at least follow, like do a paper trade for it. Because it's a really interesting strategy to be able to. To say, I'll buy Visa, but only if it hits 135 and get paid to do that. So that's what I'm looking at right now. Visa below 150. Facebook. Facebook is going to be just fine on the other side of this because all of these, this is the moment. This is the moment that a lot of big companies are going to move from traditional advertising rolls out any sort of advertising. You know, Facebook is going to be just fine at that. Also, Facebook owns Oculus, and Oculus is going to be really interesting as people are spending more time at home. It's the one video game platform that I'm like, maybe I should buy one. So if anybody has any tips on what model to buy, I am in the market.

Next. Bank of The Ozarks. Ozk is a company I really like.

The caveat to this, the asterisks is bank of the Ozarks is a bank that invests in a lot of construction deals. So if we have a slowdown for a while, that. That could negatively affect them. However, my opinion is that they're greatly underpriced. Their dividend is incredibly solid. They've had very consistent growth for a long time, and I just think that they're really underpriced.

And then finally, I am not buying these yet. Too risky. But I am watching Delta Airlines and United Airlines. Those are the two airlines that I'm interested in. I would also throw Southwest into there, but Southwest has actually stayed fairly solid for this. And they don't pay very interesting dividend. So Southwest would need to follow a lot for me to be interested in it because. Because there's no. There's no good dividend. But Delta has great financials. They have a great loan from the government, and they pay a great dividend. And historically, they've been a really solid. They've been a really solid airline. Now, again, talking about moving forward, if you look at.

If you look at something like an airline moving forward, what does that look like? If fewer people are flying, which I think they will be, there's less demand. The price goes down.

People still need to. People still do need to fly. So what's that gonna look like? It might look like smaller planes. It might look like private air travel starts to become economically feasible. It might look like the flying experience just got a whole lot better.

So we're moving forward, not backward. We are not going back. There is simply a moving forward in the direction of the opportunities that Covid and Coronavirus have opened up for us. That's what's going on. That's what's going to happen. Now for you as a business owner, as an. As an investor. This is. This period is a changing of the guard. This is like the nail in the coffin to the big brand.

We are now in full on micro brand, which requires you to do two things. It requires you to have an amazing product, and it requires you to have a relationship with your customers. And if you don't have those two things, you're out.

And so now you more than ever. You can't just compete on price. You can't just compete on placement. You compete on the quality of your product, and you compete on.

The relationship that you have with your customers. On that note, let's go over to the community. Bram, give me a Thumbs up. Are you good to Come on. All right, let's do this.

There we go. Bram. What's up, my friend?

Good morning, man. How are you doing?

Good morning.

Oh, now you're all. Your face isn't matched to the.

To.

To your voice. This will be fun.

Facebook or are you hearing just in stream yard?

No, in the stream yard. The Facebook is even more. It doesn't matter.

Yeah, obviously there.

Nobody cares.

I've been pretty good.

I mean, you know, as a lot of people probably seen here, me and Greg have been doing this hot seat thing in the one person really enjoyed talking to. To Amanda and to Andrew and Myra. I think you're on now too. We're really looking forward to talking to you on Wednesday.

It's so much fun to do these things. It's amazing how much. I mean, I get out of those feeling like I learned a lot more than anything else.

That's great.

And I go back and I look at them after we've done it and I see all the sort of the things that Amanda and Andrew are doing as follow ups to our conversations that. Wait a minute. That's a really good idea. Or I like the way that he talks on video. That's great. So it's sort of a selfish way to scratch my own it. But seeing as Greg and I enjoyed doing it so much, we decided to break that out as a podcast.

Probably launching another two, three weeks. We're gonna try and record a bunch of episodes next week. And then we've given ourselves a week to deal with like art and names at the moment. The. The working name is Loveline for business. I think that's gonna stick. I think.

So happy. It makes me so happy that you're going with that name.

But we'll see. And we're just in it to have a lot of fun. So we're. We're excited. A little nervous, but it's a good kind of nervous.

What do you need from the community? Do you need to line up more people to be on the show to.

Yeah. So anybody we'd love to have. We'd love to have more guests on. We have a couple of people we found, but we'd love to line up a bunch of. So anybody that's interested to talk to us about where they're at. And you don't have to have a business ready. You can be stuck in what you're doing in your business or you can be stuck and running circles trying to launch something.

Greg and I have experience in spades. And being stuck and running around in circles. And it's so much easier to figure.

Out.

What'S wrong or where you're stuck when it's someone else and it's not your own weasel.

Oh, yeah. Oh, yeah. You know, I spoke with. I spoke with. With Brooke after you and I chatted on Friday about why is it so. Why is it so much easier to see somebody else's challenges than your own? Like, we're just so lost in it. What we were talking about, how is. Is when you tell them and like, fix this wrong back here or make that idea come to life, but it doesn't make sense when you're only looking at what works moving forward. So I love this idea of you and Greg just having the hot seat, the love line for business and helping people just move forward. That's great. How can the community help? Do you want them to reach out to you? If they want to be in the hot seats, what would be a good next move?

Yeah, that'd be great. So anybody would be interested to come on, regardless of where you're at, we'd love to talk to you and we'll line you up to get interviewed and once we're ready, ready to launch in a couple of weeks, we'd love everybody's help just to get the.

Name out there.

And Leslie, I see your comment on here. Just so you know, it is not an interview show that Bram is talking about. It's a hot seat show. This is Loveline for business. This is where you've got a challenge and you go sit in the hot seat. Bring your challenge to Greg Bran and whoever else they bring on and they hot seat you, and you walk away with a clear answer to your question and a move forward. That's. That's the structure of the business. Interview shows are so done. There's enough of them. This isn't. This is a get your challenge solved show.

Yeah, we're not. We're not bringing on experts to pick their brains about what to do and how to buy their book or course or what have you. None of that. If you want a good example of what it goes like, look at the last two that we did. If you go on the videos in the Facebook group, you can see them there. And there will be another live episode on Wednesday at 5 Eastern.

That's great. Hey, are you willing to share? You know, we were talking yesterday about how do we make it a little bit more authoritative out of the gate and. Because we don't want to bring on.

We don't want to bring on guests to interview. It's a hot seat show. Could we share that idea with the group of what I suggested and get their feedback if they'd like it? Yeah. So what I suggested to Bram was rather than bring on Gary Vaynerchuk and interview him, because now you've changed the format of the show, you just bring on a third person, a third loveline expert, a third doctor, if you will, a third business doctor to answer loveline questions. And so it's Bram, Greg, and Gary. And then you have the person in the hot seat bringing their question and you get all three people's answer. Rather than it being putting the famous person in the hot seat, you just put them in the advisor chair. And so the call in show is about. Always about getting advice, getting advice, getting advice. I would love to hear your thoughts on that.

In the comments, but I think it's. I think it's an exciting idea. Bram, are you seeing the comments, by the way? No, I'm not.

No. Because I'll look at them after.

It's all 100% like, I can't wait for this. This is great. Let's do this. So here's what's going to happen. As soon as you've got it ready in itunes and we talk about it here inside of the 1% and you get a few hundred subscribers, you're going to start to rank inside of the itunes store. And that's where it starts to build up a life of its own. Out.

Very cool. I also appreciate the fact that you've volunteered to bring Gary on. That's very nice of you. Thank you.

Very generous of you.

Anything for you, Bram.

Appreciate it, dude.

What else? Anything else you need from the group?

No, that's. I think that's plenty for now.

All right, Good man. Well, thanks, dude. I really appreciate it. I'm really. I'm really looking forward to this, man.

Yeah, same here. Appreciate having me on.

All right. You bet.

You know what I need to figure out how to do is remove questions that are featured.

There we go. I just figured it out.

All right, Mr. Valentin, give me a thumbs up if you're ready. All right, let's do it.

How you doing? Doing good, man.

How are you doing?

Doing great. Thanks for hanging out with me.

Yeah, absolutely. Cracking out.

This.

I've followed the journey for a while. I was like, are we going to do some worship this morning?

I'll bring up the guitar and we'll do it. Yeah, yeah, yeah. Only if we got a choir, right?

I think Brian could probably do it. With an entire band that he had.

Yeah, really? He does. He's a whole music studio where he is. Can you hear me? All right, I have you in a.

Cup right now, so I don't know if this is actually, like, you're a little bit.

I sound like I'm in a cup. I mean, I. Yeah, I'm a little bit quiet.

Okay, let me see. Let me just pop you right here.

That's way better. Just keep me out of the cup.

Yep, yep, yep. I just had you plugged in. Sweet, man. I'm excited to talk with you and pick your brain a little bit. Yeah.

What you got?

So I'm doing a couple of things. So longtime follower, super young capitalist.

But so right now, I'm doing kind of my own brand, which I'm doing a slow growth, and then I'm also doing a, like, helping somebody build their audience who's similar to, like, what I'm working on. So I'm kind of working full time on their brand. But balancing the two is intriguing, but I'd love some feedback on how I could kind of do better at it and kind of grow and then figuring out where I could just do better.

So tell me a little bit about the business and what you're trying to make happen.

Yeah. So, like, my biggest, like, the community I want to serve as filmmakers because I love. I love film, I love. I love storytelling, and I've been in the Atlanta film community for so long. So what I'm trying to kind of accomplish the brand is crew coffee. And the idea is, like, using coffee to, like, meet other filmmakers and build community and, like, having relationships is how you become a better filmmaker. So I've been doing a podcast where I interview different filmmakers around Atlanta and talk with them about their experiences of just being really cool people on set. And then I'm doing the YouTube grind, just because that's where, like, all of the filmmakers are hanging out and where a lot of the influence is going, which has been cool because I'm connecting with other, like, larger filmmaker influencers. And I've been trying to figure out, like, the best way to slowly build the audience but also start to make it monetizable. So for, like, the YouTube content, I'm doing, like, make telling stories with cool people. So we'll do, like, a. Like, a short film. Do the. The tutorial side of it on, like, how to actually. Like what? Like, rather than it being the gear review on how to use the light, it's like, how do you use this light to actually tell a story and make your life easier. And so I'm super. Like, this has been two months in now, and it's gotten some decent exposure, and it's definitely.

What kind of exposure? Tell me. Tell me how it's going.

Super small on mine. So on, like, probably 100 to 200 people are pretty consistently watching it. Like, per video. I share it around in Facebook groups. And then I'm trying to figure out how to be strategic on getting it in front of other people's faces because it's definitely, like, completely cold, like, or cold calling more or less. So I'd love some feedback.

Okay, so what I don't know yet is what you're hoping happens.

Yeah.

Are you wanting to sell more coffee? Are you wanting to just make content? What's the. What are you trying to make happen?

Yeah, that's a tough question. So I haven't even launched, like, coffee. My thought was to do it, like, grow the audience and then kind of launch the coffee out of it over time. And so there's just, like, getting feedback on what kind of coffee would be cool. So right now it's just like, making better content. And then eventually, whether that be a dating app for filmmakers, Gold cross coffee, or like, something along those lines or whatever that ends up being. So right now I'm really trying to engage and grow with the audience to be able to figure out what would be useful as a product. So I think just making better content eventually, like having a larger audience to launch to.

So you want to be an influencer to the filmmaking crowd. You will worry about where that leads next. Is that right?

Kind of, yeah. And that's tough because, like, I don't know if I want to be an influencer or a cat, like just a. Like a business owner.

You. I mean, you probably want to be both. An ideal world for you would be for you to be acting that you think about most, which is filmmaking. So if you could have a business in film for so long, you feel very fulfilled. That's my kind of breed. Is that right? Yeah, that's.

That's great.

All right, cool. So this would be my recommendation to you. One of the big mistakes that I've. I've made in my career was trying to unknowingly and unintentionally make myself the hero rather than the community hero. And if you are doing content that is teaching filmmakers as the foundation of your business, then you're going to struggle, and you're going to struggle a. Because most filmmakers don't want to be taught they Want to be inspired? Yeah. Second, it doesn't put you in a hero position. You become the hero influencer by making other people the hero. It's a weird, counterintuitive thought. So for you, what that means is when you see a really cool way that one of your favorite youtubers transitioned from one scene to the other, that was subtle, but there was a lot of thought that went into it. Do a frame by frame analysis of that transition and show why. And in doing so, you tip your cap. The influencer that you want to be like while showing and teaching a group of people through the lens of someone else's example. It makes you the conduit. It makes you in a position where you're talking to a group of people, but you're highlighting somebody else. And now you don't have to think of what content to make.

Yeah.

You're simply the analyst that is guiding somebody through the journey. And you are going to get the accolades. And you might end up getting a thank you from that person that you look up to and say, great, you want to come on my podcast and talk about it? Now you're in. So if you do that kind of content, that starts to spread throughout the filmmaker community. That's how you can build a brand that. That grows really quickly.

That's huge. That's huge. And I've seen that a little bit. There's. And this is funny, you were talking about VR and like, opportunities now. I started doing filmmaking breakdowns with this dude software that's like a video game for filmmakers. And he's basically done, like, lenses, lighting, shaping, all of the different things that. For filmmaking in a game. And he is super big in the augmented reality space and started doing videos with his stuff. And then he started commenting on the Instagram that I was tagging him in, and I got to bring him onto the podcast and I was, I swear, the dude is like, like one of your followers. So he built his audience, launched the video game. He's. I think he's selling 80 products a day at $80 a product. He said he just tripled his sales in, in the whole Coronavirus, the video game.

So.

But that's a, like, that's a great podcast episode for you. It's a great connection for you to make. And by the way, dude, when you meet someone like that, please, please, please, please, please make a mental note that you are going to contribute to that relationship for the next five years. That's cool. And I, and I mean, you share that person's content, you edify them publicly, you bring them onto your podcast regularly. You know, Brand made the joke about Gary Vee. You know, I, I'll spend a decade contributing to Gary. That's huge. You know, I've met with him maybe five times.

Right. But like, but he would know me by name.

That's big. So question on that.

But I will contribute to him for 10 years because he's contributed to me and he's the type of company that I would like to keep. And that's. And that is true with Tim Ferriss, that is true with, with most of the people that you see on stage at the Capitalism conference.

That's cool.

Your network ends up being your biggest asset. So when you meet somebody like that, especially with where you are in this journey, make the commitment to make contributions into that relationship bank account for the next decade. That's cool. That's cool.

So question, how old are you? I'm 21.

Awesome. Amazing. So literally you could make contributions to that, to that person into your network for the next 10 years and still be younger than me.

Yeah. That's huge.

I'm coming for you.

Yeah, that's it. Yeah. And on that note, and you just throw me like, which one you think would be better? And we're talking about serving specifically my audience. I had the idea of possibly doing content with filmmakers or like filmmaker audiences or I had the idea of like doing like free brand videos and like story based videos with different people from the capitalism community to teach like or to do like filmmaking content. Do you think it would be better to focus on specifically my audience rather than like my current group of friends?

Not necessarily, no. The important thing is that you are all these filmmakers are looking for clients and customers and people to pay them. So if you are, if you're showing examples from the business world and you're like, hey guys, these are people who pay. Let me show you how I did this. It's still, it's still great. It's still content that serves the filmmaking community.

That's cool.

So if you end up doing some video work with somebody inside, the analysis of why you did it this way and you share to your filmmaker, it's still a huge gift for that group. That's cool. That's cool.

Well, that's definitely like you asked earlier to the other guy, like, what's one thing I would love for anybody who has like a cool story, I'd love to tell that in some kind of cinematic way.

That's awesome.

Cool. So tell me a little bit about what type of story you'd like to tell and who might be a person that you want, you'd like to work with from the community and they can reach out to you.

So I'm like, my big focus has been documentary or narrative work and specifically just like individual stories. So like I did, oh, Jason, he owns Creative Colors in the community and we did a commercial for the whole capitalism, Converse competition. And so like I like taking products and then connecting specifically the character to the product and see like the character, like the, the hero of the product being able to. To be connected. So any, any company that has like a strong like story or passion for a group of people. For Jason, it was his daughter, like he wants to like show like how like art can connect families from generation to generation. And so we showed his daughter grown up painting because he taught her to paint and like that kind of like story world for there. And I use like actors from the Atlanta area. So anything that I can do, some kind of engaged story is really fun for me as well as I feel like provides a lot of value for the filmmaking community.

Hey, C. Money, do you have any advice you want to give to Valentin? Give me a thumbs up. If so, say nothing. If, if not.

He'S saying nothing so I won't put him on live. Give me a thumbs up. I'm going to bring you on See Money and just see if you want to say anything to Valentin. Valentin, you know, I would really like to see some examples of your work.

Yeah.

So would you send them over to ChrisApitalism.com.

Because if there's a way that we can use you for some stuff, we do a lot of video over here.

Yeah.

And also post examples of them in the Facebook group that just one of the things 1 percenters want to see is there's always a challenge that comes up about, like, how do I create content or tell a story that like, isn't me just talking about my product? That's huge for a lot of people. So if you have examples of that, post them in the Facebook group as a give to the rest of the community and you know what will happen. Clients.

Yeah.

This is the approach that you can take in order to become a capitalist in this area, that you want to be an influence, influencer. When you start showing examples, teaching by other people's example, showing what you did for clients to the filmmakers, other people start to find you and reach out to you because they want to be clients. That's. That's how this snowball will start to build for you.

I love that I Love that. That's so helpful.

Cool, man. Well, thank you. Thanks for hanging out with us. Good to see you, dude.

Yeah, good to see you too, man.

That was fun.

Leah, are you good to go? Give me a thumbs up if so. All right.

Hi, Leah.

Hi. Good morning.

It's great to see you. I've been looking forward to connecting with you.

Oh, my gosh, thank you. It's great to be here. I feel honored that you're gonna have me on here talking.

Yeah.

Oh, my goodness.

My husband may join me. I think he's like, changing a baby diaper or something right now, so.

Okay, cool. Well.

See, money, just so you know, you cannot bring MC Cool on here. I will just be. I'll be in stitches the entire time. Hold on, Leah. So we have a special guest who apparently also wants to give you some advice. So I'm going to do a little bit of a split screen with one of my heroes, McCool here.

McCool is really good for baller advice when it comes to business. So.

Nobody can make me laugh until I cry like MC Cool. So stand by here.

Yeah, so my husband and I started selling on Amazon in, like, 2014. And actually, I think one of the original.

Presentations that you did on building a brand was.

Actually kind of what got us started on YouTube.

Amazing.

Yeah. Yeah. You've been a huge part of our journey. I call you kind of like the Yoda.

Like, you know, kind of indirectly kind of, you know, pointing us in the right direction. But anyway, so 2014, we started. Our goal was for my husband to quit his job in medical sales, and he was able to do that in 2016. And then we found out that you could sell your business for a multiple of earnings. So in 2016, we had two different brands and we put the entire thing on the market with a broker. We were under contract within two weeks, and after a few months, we completely sold out of the business in 2017.

Amazing.

Yeah, for like a 4.7 multiple of earnings, which was amazing.

So just so I understand, you found me on YouTube.

Yeah.

Started building the brand. Husband went full time in 2016. You sold the business for a windfall in 2017? Yes. McCool says, no big deal. No big deal. Great work. Congratulations.

Thank you. And so literally the next day, we started three more brands with the intention of growing those to sell. So that was July of 2000. Or no, I'm sorry, that was August of 2017. So we started three different brands, three completely different categories. And when we build brands, we don't just, like, it's not just like ad hoc products. We follow your kind of model where we built a cohesive line of products. We invest heavily into our audiences with Facebook, Messenger, Facebook.

We really support our customers as much as we can. With all that said, we took two of the brands and we bundled them up and we have two offers on the table right now to sell those businesses for a 4x multiple and we're hoping to be under contract by Tuesday.

So we have like two different offers. Like one is for like a pharmaceutical company from Europe, one is like a couple. So we kind of have to decide like which one's going to be the best fit.

So you've got multiple offers on the table.

We put two of them together so we could get more money out of them. So we took a smaller one and a larger one and we put bundled them up so that we can get more money out of the business. And then our third brand is the one that's growing the most quickly. So instead of bundling that with the other two to sell, we're holding onto that for one more year so that we can get. Well, we can get up to like over a million dollars in EBITDA so we can sell that one for a larger multiple than in January of 2021.

So basically since 2014 you've been building and selling businesses as a full time hobby and business.

Yeah, because we don't see just building a brand, we see it as an opportunity to truncate income over the course of five to ten years. So instead of making $200,000 a year off a million dollar revenue company, you can make a couple million dollars every like three or four years and therefore make the money faster.

That's amazing. Congratulations Leah. Amazing. So what were you doing before you found my brand building video on YouTube?

Yeah, so I have a degree in design. I was a freelance graphic designer and before that I worked in the agency world. So my background is in design and branding and then David was in sales. So we're pretty, we're a really good team because we have really complementary skill sets and we work really well together. And so he does like all of the marketing and you know, all the on page optimization. He's kind of like a scientist when it comes to that stuff. And I do almost all the product selection, obviously the design and I do the inventory management and accounting with, with our accounting team, which isn't really the greatest thing for me.

MC Cool, what do you have to say about all this?

Yo man, this is some straight up ballin right there. You know I mean, that is.

I mean, just quitting the job and just going, no, man, this is what I'm doing. That's straight up balling right there.

Only I had a gold chain. I'd be really, really.

You know, it's a secret right there. Headphones. You got to have the headphones.

Not the little.

Not these AirPod crap, man. That ain't nothing, man. You gotta have the over the ear full sound immersion, baby. Just like you immersing in this business. That's what I'm talking about.

I'm right there with you.

All right.

Hey, by the way, rdm. Rdm. Yo, yo, listen, what's up?

I gotta.

I gotta change the name of this coffee community crap, man.

That's.

That's weak. That's like weak coffee.

All right, tell me how to be cool. McCool.

Yo, listen up. I got the name. You ready?

I'm gonna lay it on you. Brown Bean Banter.

Hey, that's pretty good.

That's.

That's the worst name I've ever heard.

Triple B, baby.

MC Cool. McCool here, can you try? Give me. Try again. Try again. No, Next one that comes to mind.

Oh, hell no.

No, that's mine right there. It's trademark tm, you know. All right, so was that command Shift two TM right there?

So let's put this to the group. Let's take. Let's take a vote. Give me either a hashtag Brown Bean banter or hashtag BBB or hashtag ccc. Capitalism. Community Coffee.

You don't even know what it is, man. You're just making stuff up like you hurt my feelings.

McCool. Look, all I've ever wanted to be was as cool as you. MC Cool.

Yeah, keep trying, bro. So, I mean, I'll give you. I'll give you some props.

You close.

You close.

I. I've made. I've made some steps forward. I no longer dress like a grandfather and I just dress like a father.

That's.

That's a good step.

It's progress. All right, we're taking a vote in the comments and. And we'll. We'll see who wins this one. What. What advice you have for Leah and Se Cool?

Yo, she's just straight up going and balling. I don't know that I got advice for her.

Like, I mean, I do have a question for you, Ryan.

Yeah, so we're in this, like, crossroads right now, so.

Because money. Not sure where to put it.

What's one of the problems?

No, I think what it is is like one of the Things that we've come up because we're, we've been, we've really efficiently built and sold businesses and we've turned it into a repeatable process. A lot of people want us to teach what we do. And so we've kind of like debated like, you know, throwing a course together or doing some like, coaching for people. But our kind of issue is like, do we put time and energy into something that we is not a proven business? It's going to take us away from building more brands because it's a way to give back and help people. And also it's a business with lower overhead than, for example, building like physical products businesses. Or is, are we gonna. I don't know, it's like, are we gonna become too diversified or is it a way to bring in some additional income coaching and helping people to do what we've done? So we're just like kind of, we're exploring the idea of putting this kind of the same time, you know, we're like, oh, do we really want to like, put ourselves out there? Because David and I really like flying under the radar and just heads down.

And so yo, time out real quick.

Go ahead.

Empty. Cool.

RDM Lee, I love what you're doing. You just keep doing. You, you keep. You know, that husband of yours sounds like a ball or two. Y' all keep it up. But this community is disrespecting me, so I'm out.

You're out. Okay.

I don't know what it is about. MC Cool is the one person who can make me laugh until I cry. Okay? So this is, this is my advice.

First of all, do not do anything that deviate that takes you out of your genius. The important thing is not necessarily should I do this or should I do this? It's more about what keeps me in my zone. Teaching people really excites you and puts you more in your zone. Like this does for me. Do it because what you're really maximizing for is energy. You're maximizing for creative, explosive, fun energy. Now if you compromise that to get more money, you're actually diminishing energy and you will make less money.

True.

So my recommendation for you, if you're going to do this is do it for a small group of people at a very high price point. And I mean 25 grand and up.

You have the track record to be able to like, look, I get seven figure payments. Husband and wife team, we build these businesses, we sell them to big European pharmaceutical companies and we make millions of dollars. So if you want to order less, it's 25 grand a year or more. And do it for, you know, 20 people and keep it small and easy and light.

Okay.

From. If you, if you want to get your name out there, capitalism.com would love to publish you. I mean we would, we would love to on the podcast and talk. We'd love to do this stuff. Susan Anderson, who has already interviewed you for the newsletter.

She'S amazing, right? And she's watching right now. We would love, we'd love to do more with you. So if you were looking for more of a platform, you've got one in this group and with the connections you have, I would not suggest that you try to build a business teaching this. I just don't get the read on you that it's what you want.

Well, yeah, and I'll throw you one more curveball. So I'm a, I am actually a learning kind of junkie and I took a master class last year on how to write a novel and I wrote my first novel and published it in January. And so you talk about creative energy. I really enjoy writing mystery thriller novels. And so I've been doing that on the side in addition to like doing the businesses. So I just don't know if it's like one more thing, you know. Cause I get, I absolutely love building brands. That's like what I'm good at. You know, I have a background in it. My husband and I love doing it together. And we just get like super excited. We've already got, after we sell this business, we've already started kind of laying the groundwork for the next brand that we'll build to sell. So we're just gonna keep doing it as long as viable. But that's really good advice because a lot of the things that we're looking at, cause we were taking some courses on how to teach, they're doing like these courses for like $2,000 a pop, $5,000 a pop. And it kind of just feels like, is that really worth our time if we have like all these people, you know, because any business I do, I want to build it into a million dollar business. So it's like to do that with like a bunch of people, like a low price point, like you said, just feels like it'd be a lot of spinning wheels and it wouldn't be as fun seeing a smaller group of people succeed. That would be really awesome to see that happen.

Well, here's the thing. You don't lose anything by waiting, right? There's, there's you could lose something by pursuing something you don't want right now. You don't lose anything by kind of icing and saying, I don't know how this is going to play out. We'll see.

So I. I'm picking up from you that you don't want to go in this direction. You would rather take your time and write more novels. And guess what? There's a chance that if you love writing novels, you could make just as much money writing novels as you teach people how to build brands.

Yeah, I took a course on how to do that. But.

I mean, if you really feel the need to teach this stuff or there's demand for it and you feel like you want to give back, well, you know, I. Slash, we would love to work with you closely, publish you, put you on the podcast, have you at our events, talk about your story. Like, we would love to get you more plugged in here to the community that is already paying attention to you and what you do in terms of content and courses is up to you. But it seems like your heart is elsewhere. And if that's the case, keep it elsewhere. Keep your energy focused on where you're really excited.

Right. I agree with that. It's just as, you know, the more successful you become, the more important how you spend your, I guess you could say 80, 20 rule of, like, spending your time getting whatever's, you know, you gotta focus on the things that are gonna bring in the most reward or income. And like, you know, because we're all capitalists, it's like, unless you make money at something, it's not really that fun.

Unless it's like, you know, you're really serving someone or something like that.

That's right. Here's the one caveat to that. If you are. If you are really serving that person, then you can open yourself up to investors, partnerships, people that you invest in. And so if you want to create those types of partnerships, and you know that that's the end game, then teaching or talking publicly can give you a better platform to be able to do that kind of stuff. It does not make sense. Like, I'm sorry, I don't play this card, Leah, but do you think it makes sense for me to charge $99 a month to, like, give away everything that I've got? No, but what I. But we're having this conversation right now, and charging enough people $99 allows me to have a team that creates all this infrastructure and lets us do this stuff. But the fact that we're talking right now is way more valuable to me than one more person joining the 1%. Right. It's about what business might end up being done 3, 5, 10 years from now than it is about anything else. So for you, if you can look at what you do as I wonder if I could have a 49% stake in 10 different companies that are paying me a $25,000 board member seat. Now it's interesting. Now it's interesting for you.

Yeah, I went through your course on the. Oh, shoot. What's his. I don't know why his name's not popping in my head. The Water Hathaway guy or Warren Buffett.

Came out of head. So, yeah, I think that was really interesting. And that got David and I really excited because I made him listen to it after I did. But, you know, I think where we get stuck on that is just like, how to figure out because we're. We're really coming. We're really. We struggle with, like, trying to find somebody to manage the business for us. We want to get in there and be in the business, and that's what's challenging on here.

Is this David?

Yeah. Hey, Ryan. How's it going, buddy?

What's up?

David, it's great to meet you.

Hey, you too, man.

Hey, we heard the story from Leah's perspective. Tell us yours.

So I told them about how, like, we were at this crossroads where it's like, do we do some teaching? Do we start a business like teaching this stuff, or do we just double down and keep building brands and selling them, or do we both.

So before you go there, David, Leah gave me her version of the story about how you guys got started building. Building and selling companies. But I want to hear your version of the same story.

Okay.

Well, so basically I was working in medical sales, and I was gone four days a week, and I was working what I thought was my dream job at the time.

But we had a daughter. And I know things changed in your life when you had your daughter as well. So I would get home after being gone for four days, and she didn't really recognize me or this isn't the way I want to continue to do this. You know, we got to get our priorities in order here. And so even though I love my job and I was making more money than I ever had, you know, we kind of sat down. We're like, how do we. How can we be together as a family? I mean, I have to be gone on the road all the time. And as I was traveling over four states and just having to live out of hotels. So we had, I guess the first thing we did was we took a Dave Ramsey course. We paid off all of our debt.

Yeah, we had a photo booth rental company and we used all the income from the photo booth company to pay off all of our debt before.

And so that kind of freed us up because honestly, if it wasn't for that, we wouldn't have been able to get the businesses started in the way we did. Because once they started growing, as you know, it takes a lot of money to fund the inventory and things for a successful business. Doesn't take a lot to fund an unsuccessful business. But, but if it's, if it's growing, you know, you really have to have some cash reserves. So hence the question that I always have from people, you know, how much money does it take to start a business? I'm sure you hear that question a lot too. Oh yeah. You know, and it depends on what they're talking about. Are you wanting to start a successful business or, or just want to build like a, you know, to pay the cable bill?

Yeah.

And so we, we paid off all of our, all of our debt aside from our house and doing that. But then, you know, it was a service based business. So that was still now putting me gone four nights a week and then working on the weekends doing photo booth events. And so we ended up reading the four Hour Work week by Tim Ferriss and of course Rich dad, Poor dad and things like that. And so we kind of realized a service based business where we're trading our hours for dollars wasn't really the best way to go if we wanted to spend more family time and have more freedom to do what we wanted to do. So that's when one of Leah's clients, when she was a graphic designer had a product and Leah was designing a site. She asked her if she'd ever sold on Amazon. She said that Amazon was too hard. And you know, so then they posed the question, how difficult is it to sell on Amazon? And so Leah started looking at videos. I started looking up videos and then.

David actually I found Matt and Jason. David actually found your video with the black suit, with the black shirt and the red tie, that video.

And your style's gotten a little bit better since you're.

It's taken a lot of work and effort, but I have, I have improved just a little.

So we, you know, from there.

You know, we. One thing led to another and it was just like a light bulb came off. It was like, you know, the whole idea of making Money while you sleep. You know, the whole idea of, you know, not having to work more hours necessarily in order to make more money and just trading, making that trade all the time, that was a completely different mindset than we had, you know, growing up on farms. And, you know, my dad worked 33 years in the factory. The only way he was getting paid is if he, if he worked more hours and worked more overtime. And just changing that mindset was really, that was the beginning even before the success for us. That, that was what changed everything was just that initial mindset of, you know, thinking, okay, people are doing this. This is possible, it's not impossible.

Flash forward a little bit. We ended up, I ended up working more hours because as we started the businesses, you know, we started with like $500 of inventory. Did you tell them about filling the, filling the jars?

Oh, yeah. Our first product, we had a powder that came in a jar and we hand filled them and we had a shrink wrap gun and we hand shrink wrapped the first 500 units.

Well, it didn't come in a jar.

We.

We ordered it. Yeah, we ordered the jars and we literally were scooping this out into a jar. Had labels printed. At Office Max, we're putting these labels on by hand. I feel sorry for these people that got these jars because I cannot put one on straight for the life of me.

There's, I know so many stories from people in the tribe that started with some sort of a janky process and then went on to have multimillion dollar businesses. And that's, I mean, that's the end of that brand that you're talking about, right? Like you ended up building into a real company. And then that one we sold.

Yeah, yeah, that one was the first one and that was a beauty brand. And then the second one we started a year later. We were actually at an event in Vegas and we, we sat down and we, we kind of came up with the whole idea where we were sitting in Giada's overlooking the strip at an Amazon event, you know, afterwards. And we just kind of brainstormed. We came with the whole brand. Then that ended up being a really large brand. We ended up, you know, not to flash forward too far to the end, but we ended up getting on the shelves of Bye Bye Baby.

Yeah, we went into retail, into Europe. We went full more expansion and that.

We just did really well. We realized that if we, you know, once the, once the baby brand got really big, it's kind of like what happened with the photo booth business, right? So we still had we, when we started, we had this photo booth business and Amazon's growing, growing and pretty soon like all this like this service based business and trading in these hours for like $1,000 an event. You know, after the Amazon businesses started, like, started like growing so much, we were like, you know, we started kind of ignoring the bookings, you know, when people would call to like book the photo booth event. And we started treating the beauty brand the same way because it was much smaller than the baby brand. So we almost just kind of like put the baby brand or the beauty brand off and we're just like, you.

Know, we were going to let it die. I wanted to let it die. David was like, but we could sell it with the. And I was like, oh yeah.

And you ended up selling it, correct?

Yeah, yeah.

We packaged it together with the baby brand to. Because we realized, okay, the baby brand made this much. But if you take, you know, what did we make on the beauty brand? Like 500,000 a year.

Yeah, I think we like the baby brand was doing like 2.3 million a year and the beauty brand was doing like $500,000 a year. So we just like packaged them up and they were. Back then it was a little bit easier. We were like at a 33% profit margin. Net. Net was our EBITDA. So it was a lot easier to get a higher multiple because we had such good margins on that and.

Amazing.

And one of the things that I did.

Great work, guys.

Thanks. One thing that I left out that is kind of an important part of the story, I guess is that.

That was to end of 2014 when we started the businesses and then, and the goal, we call it the Bring Daddy Home project. Leah might have told you that. And then, you know, for me to be able to be home so we could be together as a family then 2016.

July of 2016, I was able to leave my company and because our income had well exceeded, you know, it was on our business, our income from our businesses well exceeded, like while at what I was making and stuff. So we've been home as home, together as a family ever since. The first thing we bought after we sold the businesses then in 2017 was a camper. So we could just go and unplug and spend time around the campfire, which is actually where some of our new brands were developed. Around the campfire.

Amazing. I mean, look at this. Everybody who is watching, anybody who works for me, anybody who is in this community poking around, I mean, look at the difference that this community, that the content we do that capitalism that starting businesses has. I mean, you're a, you're a family that now bring, brought daddy home. You have this, this child that we just saw on camera here.

Parents full, like dedicated to them, buying campers traveling all over the place. I mean, Ryan, tell me capitalism doesn't create positive change in the world. This is amazing. You guys have done amazing work. Thank you.

Thank you, Ryan.

Well, I couldn't agree with you more that that capitalism, it is how you change the world. I've heard you say that and I tell people the same thing. I couldn't agree more. And it gives us the freedom. Freedom can be defined in a lot of ways. But basically what it's done for us is it gave us more options. It gave us options to do what we want to do with our time versus what we feel like we have to do. And we really enjoy what we do. We love it. If we were retired and we had a billion dollars, I would probably, we would probably still do it because it's just, it's just a lot of fun.

Yeah, we get jazzed about new brands and as you say, jizz or jazzed.

That's right. Jizz or jazzered up. All right, guys, if you're jizz or jazzered up by this story, give some hashtags in the comments. This is amazing. Hashtags are how we give applause here@capitalism.com. so, Dave, Leah, I know you're struggling with a couple questions about where to go next. How can we as a community help?

Well, I think what you said earlier, and I'll kind of reiterate that to David, is he was talking about if you do do any coaching or anything like that, you know, to do it like really high ticket and to, I know you want this, to do it really high ticket with a small group instead of like doing a bunch of like smaller, you know, coaching groups and then also, you know, maybe working with a capitalism group as well.

Yeah, that's, I might be able to recap it better when there's not an 18 month old right here.

Well, I think I was just talking to one of my good friends who's a very successful.

Nine figure. Is it nine figure? Nine figure?

Yeah, the nine figure seller.

Nine figure seller.

I'm super embarrassed when we, when he, when people introduce him as a nine figure seller, but he is.

So we, we were, I was talking to him on the phone yesterday. We talked quite a bit and, and I was just telling him, you know what, I kind of told him what I just told you about you know, when we did the photo booth business and stuff, we. We realized that.

A service based business and trading our hours wasn't what we wanted to do. And so I'm a little bit, you know, when we first started this, we were like, okay, an info product, of course, that doesn't require inventory. It takes a little bit of time to build it in the beginning, but we don't have to pay for inventory. But the more we get into it and the more we realize, man, you really have to like, put yourself out there a lot. You have to keep creating content. You have to do more than just creating a course and just putting ads out there. And it almost starts to feel more like a service based business.

Yes, that's right.

And which makes me a little nervous about it because I don't really enjoy.

You know, I mean, let's face it, like people, people look for an excuse of why they didn't succeed and they want to blame you. And I just kind of, I get kind of. I don't know if I want to be.

Getting the finger pointed at all the time when you're trying to help people, honestly.

Yeah, so. So the advice I give Leo was if you're gonna do this, do it for a small group. Yeah, small group of people. Take equity in their business, charge them a premium board seat. And so you have equity in the business and you don't need the money. So don't sell a course that anybody can buy. Do a 25 to $50,000 advisory where you're picking the companies that you take 25 to 49% of and they're people you like hanging out with. So when you do your in person masterminds, all you're doing is getting around the campfire.

Yeah, right.

You have nothing to teach, you have nothing to talk about. You're hanging out with these people and mentoring them. That's mentorship. Now that's fun. Putting together a course and then making a webinar and driving Facebook ads to the course to sell the course. Unless it's done to get more lead flow for taking 25 to 49% in cool businesses is going to drive you nuts. It's just not the life the two of you want. Instead, I would just teach publicly. Like, do it, do it for fun. Yeah, when it sounds like fun. And then once in a while, take an equity position in businesses that you like, that you want to mentor. That's how I think you can scratch this itch. If you want to make content, because you want to make content, go do it if you want to come be published on capitalism.com or be on the podcast, come on and let's do it. But do it for fun. Not because you're building a teaching business that I can tell neither one of you really want, but you can do it to have a high end take equity in their business. Mentorship. That's different.

Okay.

Oh, wow.

Super excited. That's amazing advice. Thank you so much. That's awesome. I really appreciate that.

Do you think that if I could ask you like one personal question, do you think that it gets a little taxing at times feeling like you have to continue to be the face and continue putting like out new content and continue. Continue putting yourself out there all the time?

Does that or is that you operating in your genius?

Both.

So it gets exhausting when I forget that I can stay in my genius while doing it.

Yeah.

Right now this is effortless for me. This is just fun. This is us hanging out, talking. Basically, you carved out time in your day to tell me that I changed your life and your family's life. This is pure fun.

But it's also content.

Yeah, true.

This is my genius. Your genius is easy. It's fun, it's light, it's great. But I also know that when it's my business, I make it hard. Which is why I have always done the best content. My primary focus is another business.

Right, Right.

If I have another business that gets my focus, then I only show up here light and fun.

So, yes, sometimes it's taxing and exhausting. Keep putting yourself out there. But it's also my genius. The only difference is how I personally am showing up.

If you show up in your fullness, you're successful. No matter where you go. When you are struggling, it doesn't matter what strategy you follow, you're gonna suck.

Yeah.

Yeah.

That's why the first thing I told you, Leah, was be protective of your energy, Be protective of your genius. If you compromise even a little of that to go pursue this side thing, then everything is going to fall. I have had that happen for myself and seen it happen for a lot of my peers. But if you commit to being in your genius, wherever you walk, things will open up.

I think. I think.

One more thing that we have. Sorry, the natives are reckless. I don't know if we told you, we have three little ones now. They're all under six, so it's plus three dogs. It's pretty crazy.

Well, that's a big camper, boy.

Yeah, we need to upgrade now. But I guess maybe we'll upgrade after we sell these businesses. We have two businesses on the market right now that we're selling, so maybe we'll upgrade the camper.

Congratulations, guys.

Thank you.

Well, the other thing that I was going to ask you is if, you know, I think we struggle a little bit with, you know, we're really good at building Amazon businesses quickly and selling them for high multiples. That's our building brands. You know, we, that's, that's what we're good at and that's really what we think. Obviously we don't do anything halfway. You know, we finish it out and we put energy into it.

I don't want to go back to kind of like the photo booth analogy of like, you know, putting, putting time into or even the beauty brand analogy, putting more time into something smaller when we try to follow the 8020 rule a lot. And so we're really good at building Amazon brands. And I don't even mean to call them Amazon brands, just online brands, but we're also.

That'S also where a lot of money is made. And unless, and maybe following your strategy, I mean, we would make a lot more, but it just seems like it'd be really hard to outdo our income that we make from building brands.

All right, so look.

Answering your own question, listen to this. You're about to have a braingasm. Are you ready?

We're ready.

Yeah. When you're writing a novel, how much time do you put into thinking about ensuring that it out earns your other projects?

I mean, it doesn't have to.

I'm just doing it for.

Because I enjoy it.

That. Yeah, listen, the fact that you just said I'm not going to do it half ass, so I have to make sure that it's going to out earn everything else tells me you don't really want to do it.

Leah does not need to be persuaded to write novels. You do not need to be persuaded to go camping.

You love to build brands.

Yeah.

Then you should continue to build brands and everything else that you do should be because you want to do it right now.

That makes sense.

I'm telling you, that is the secret. Yeah, like that is a secret. You wait until you want to do it and then it's great. Give any idea how many hours of my life I have spent putting together webinar presentations that I didn't really want to do, but they were perfectly executed and tactical and they fucking sucked.

And then I can go live and be totally me and not say anything and be like, oh, and by the way if you want to work with me, go to capitalism.com try.

And I sell a bunch of stuff.

Exactly.

That's the difference. So when you say I need to make sure that it out earns what I'm doing right now. No, you don't. You have to make sure that it's so exciting that it is worth you taking time away from anything else. Take time away from camping because that's what you really want to do. So go camping. Go build brands. Sounds like a great life. And you might have a conversation over the campfires. Like, you know, it would be fun if we took on 10 people at 50 grand and took 25% of their business. Gee, I wonder if we could find a partner with that put together like a little advisory board. That might be fun. Well, let's try it and see. Now you feel compelled to move forward, but I can tell you do not want to build an info business. So do not build an info business.

Right.

Unless something changes and you decide that you like it, you want to do it later.

I think what interested in us in it is because after our success and things, you know, we just feel really fortunate and we come from really humble beginnings. And I would love to see other people like us, like, inspire them to do more and to see them succeed as well. And that's really what spawned it. So maybe you're right. Maybe just getting back to that idea and not. And not thinking about the income. I think it's just that sometimes it's, you know, we just don't want to spread ourselves too thin away from the things that we make the majority of the income in.

You spread yourself thin when you are doing things that you don't want to do.

Right.

Only time you are spread thin, if you are only doing things that you want to do, you never feel spread thin. Yeah, you just get. You just go, I like this and I like this and I like this and I like this and I like this. Do you ever feel spread thin on delicious food to eat? My stomach's only so big and I just feel so much stress about I can't get more of this food in my stomach and I need to take a break from food because I'm overwhelmed with all the food I have to eat.

No, you're like, I like this and I like this and I want a little bit more of that. I want a little bit more of this. That's life, that's freedom, and that's what you have. If you're even asking, does this spread me thin? Don't do it.

Yeah.

Because you're. Because you're not. You don't say, we can't go camping because that would spread us real thin.

Right.

And then when you're like, oh, man, it'd be really fun to do that thing. It never feels like stress. It feels like adding another great piece of food to the plate.

We went camping, and then we started a camping brand. So that's what one of the businesses we're selling.

We started three brands the next day after we sold it.

Yeah.

I told them those.

Right.

Listen, listen.

Please do not make the mistake that I and so many other people have made in the past, which is pursuing something primarily for the result, because it takes you out of your creative place where you end up getting the results.

Yeah.

You are pulling results to you. It's like, start this brand and start this brand. Go camping. We'll sell this thing. We'll start. This is fun. Oh, these people want to give us. And that energy is why other people will pay you $50,000 and 25% of your business. But if you are ever like, buy my thing, Buy my thing. Buy my now. You're.

Yeah.

Stay in the energy that you've got and keep creating. Good.

That's a great tip.

Yeah, that is really good advice.

That's because that was. The main thing is, like, we don't. You know, we've even said that word for word. We don't like feeling like we, like, we want to be, like, telling. Asking people to, like, buy my thing and stuff, you know? And, I mean, I was. I got out of sales. I don't. I don't really want to, like, be selling people time. But what we. But what got us interested in the first place was how can we give back? So I think you have a great point. I think we just stay focused on the giving back part and not say, like, buy my thing. And that's how we can find happiness with this as well.

So that's my advice. And if you ever want to scratch the itch of giving, we'd love to publish you or feature you at Capitalism. Cool.

Okay. Awesome. It's so great, so amazing. I can't. I just have to say real quick, thank you so much, because David and I have literally spent hours up at night talking about this and trying to figure it out, and I feel like you just solved it, like, just right now. So this is, like, so amazing. I feel like it really gave me a lot of clarity. I don't know about you, but I really, really appreciate your time.

It is my absolute pleasure. Thank you so much, guys. Congratulations.

Oh, thanks a lot.

See ya. Thanks.

How fun was that? My goodness.

Hey, look, we're gonna wrap, but I want to call out Yasmeen. Yasmeen, if you are watching, I think you joined us just a little bit late. I would love to have you on live if you are willing. So, Yasmeen, if you are willing, please drop a comment, and Chris can shoot you a link. If you are still here and you want to come live, I want to chat with Yasmeen. So I'm just going to pause for a moment, hope that Yasmeen is still here and sees us, because I would really. I don't care if there are kids around. It could be 30 seconds or 60 seconds. I just. I wanted to chat with you. All right, Yasmeen, if you're willing. Chris, can you shoot her a link? Yasmeen, I just want to ask you about content, and I want to ask you about the breakthrough that you just had this past week. It was so much fun because we just heard from a family that is building businesses and selling them. Yasmeen is on the other side of this. She's a family who is just starting, but she's got other things that she's got going on. First of all, she's a genius at those things, those other things. So I want to ask her about that. But also, she's got just that first hint of progress, and I want you guys to see how fast this gets. Really good. So, Yasmeen, as soon as I see you here, I'm going to ask you about that. It was so much fun seeing your progress this week. And there you are. Hello, my friend.

Hello.

How are you?

Good to see you.

Good to see you, too.

Okay, so I know you've got little ones running around. I was just hoping you could tell the story. First of all, talk a little bit about the business you've got, because I think a lot of people would do well to follow your example of what you've done there. But I want to hear about the week you had. Hey, buddy.

Benji, say hi, please.

It's early here. It's only. Well, it's 8:30 now. But first of all, I just want to say Leah was so incredibly inspiring. I am just blown away, and I am just so happy to have this community, and everything you guys do is amazing. Stop it, Benji. So I am a blogger. I started my blog shortly after my oldest son was born because I felt really frustrated with the products that are out there. I felt frustrated with the chemicals and baby products and the things that are marketed to women in pregnancy. Can you guys hear me okay?

Because I know you're good.

Okay. So I started that back in October of 2016 and it has just taken off as I think more and more people are interested in like non toxic living and becoming aware of the chemicals in products, especially for their children. So that blog has taken off. It's called the Gentle Nursery and it has been.

My sole source of personal income for the past over three years.

Now that I've reached a point with the business where it is, it's sustaining itself. And I know McCool called it something, it's something on the curve. That was amazing, by the way.

Basically, I've reached a point with the business where I'm ready to start my own physical products brand. So one of the things that I've always wanted to do and been very passionate about is gut health and probiotics. My mom is an integrative ob gyn and I've just learned so much from her. And I've always felt like personally my own challenges with gut health affected my kids and my pregnancy and just us in general. So I've been working very slowly for the past two years to create a probiotic line. And with the help of the tribe and everyone's encouragement, I finally, finally launched it on Monday. And what I did was, from everyone's advice and guidance was to just put it out there, stop delaying, stop finding a reason to delay. And I sent an email out to my mailing list for my blog and I got a really great response. I got a ton of people responding and saying thank you so much and this is awesome. And I had some really good sales in the first week. And so now I'm live and my business is out. So it feels really great. And I love the tribe. I love this community. I'm just so. Just are jazzered up.

Yes.

And what's amazing to me is you weren't it like you weren't in business three weeks ago. And our insistence we're like, just get it. Just put it up there. And you're like, but it has to be perfect. No, it doesn't. We have a good amount of sales. And what was really fun, I won't forget this for a long time, was me going on a riff with you. It's like, great. Send these two emails, you'll double those sales and then it'll be 100 and then it'll be organic and then it'll be this and it'll be this and then you're then your Leah cups and you have a million dollar business and you sell. Right. It happens so quickly once you start dialing that in and you're right at that point, I just wanted to highlight the fact that like you just had that first win and now it compounds real quick from here.

I already feel it. I already feel so good to just get past those blocks. Just do it the simple way. I don't need to do all the things I was planning and all the things that were just constant delays and I just, I love it. I'm so happy and it feels so good. And I'm announcing it in my group today. I didn't even have time because I was so busy shipping boxes and figuring out how to do all the Amazon stuff after I went live. So I'm finally announcing it in my group in like the next hour or so and then I'm going to send those emails that you told me to work on and I will report back in the tribe.

Amazing. Amazing. Do you want. I know you're already kind of at capacity with sales. Do you want to announce your business or do you want to save that for later when it's a little bit more dialogue? Okay, she's gonna go. I think she's gonna go show us one. Ladies and gentlemen, here we go. This is it.

It's biomology prenatal probiotic. And I created this out of my own frustrations for not having good gut health, having antibiotics during labor, and for how it affected my son. The one that was just on here crying, he had eczema for so long and it was so frustrating and so challenging. So I created this. I did a ton of research. I worked with the medical advisors, I worked with probiotic experts. I stressed over this for a really long time and I wanted to get the formulation perfect. It probably overstressed and over formulated, but this is what we created. This is our first product. We're coming out with an infant probiotic next and more stuff from there. So I'm just super excited.

Biology, just so you know, it's so easy to put yourself in the mode of like worrying about the perfect copy and the perfect language around a message. What you just did and said is perfect. In fact, see money. When this is published, would you grab that 30 seconds and send it to Yasmeen? Because if Yasmeen just runs that as a YouTube and Facebook ad that will convert that like you just made a high converting ad. Do you realize that? And the reason was because you were genuinely excited about it. You were genuinely pumped about it and it didn't matter that you. That, yeah, you said or it didn't matter. It was genuine to what you wanted and the people who resonate with that will go buy it.

Awesome. Thank you. And it's like, it feels amazing to actually be in business and it feels amazing to have confidence in what I'm doing. And I credit you and Sean and the tribe and the 1% and million dollar brands. I'm just so grateful. So I'm really happy. I'm humbled to be featured right now, especially after, like, following Leah. That's amazing. So thank you for having me on here and for all the inspiration.

And I mean, a year from now, we're going to watch this and be like, oh, my goodness. Remember when, like, I guarantee you, God willing.

Thank you.

Thank you. Yasmine. It's great to see you.

You too.

Oh, how fun was that, ladies and gentlemen? So we're at an hour 40, so we're going to wrap here.

I just want all of you to know how much fun it is to be a part of this with you. Every single one of you are on a journey. Every single one of you is on a journey for a better life, a journey for more freedom. And I want you to know that I believe that it is a good thing, a positive thing for you and for the people around you that you go on this journey. I mean, we just. We heard from the Cupps family about how their family has changed as a result of them going down this journey. You're seeing Bram go down this journey and all the people that he is going to inspire, all the people that Yasmeen is going to affect as a result of going down this journey and all the people that are going to benefit from her products and her story. So I just want you to know that I'm honored to be a small part of this and this community exists to support you on this journey. And it's so easy for us as capitalists to operate in silos and be separate from one another. And the reason we do this is to give you the opportunity to connect and to give and to contribute to the rest of this community. I so appreciate all of you and I will see you next Sunday. I can't wait. I'll talk to you then. Have a great week, everybody. Take care.

There.