Short excerpt from a Capitalism.com YouTube video ("Don't skip this step in your business...", Aug 26, 2023) featuring Ryan Daniel Moran. Moran emphasizes three core components for business success: a genuinely good product, a clear vision for the brand, and building a strong community (he recommends building community first because emotionally invested customers provide authentic reviews and early advocacy).
First and foremost, I think you need a really good product. You can't fake scale reviews. But when you think about it from like a new product development standpoint or new company standpoint, I like to build the community first. Because if you have that community and you have people like emotionally attached to what you're doing and really bought in to your vision of the brand, well, they're going to leave good reviews. They're going to be the first ones up there writing multi paragraph, like, you know, things. And so I think those are the components. Great product, clear vision and a very strong community.
