Eat Dirt Now, Sell For Millions Later

13 Jun 2026 · 1 min

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In this monologue, the speaker argues that while e‑commerce businesses generate limited cash flow per sale, tie up capital in inventory, and require heavy advertising spend, they nonetheless represent the quickest route for an average entrepreneur to build substantial enterprise value and achieve a multi‑million‑dollar exit. The speaker emphasizes that e‑commerce is not a path to immediate cash‑richness (e.g., buying a Lamborghini next year) but can scale to a seven‑figure operation within 12‑24 months, which can be sold for several million dollars. This rapid growth demands a period of intense hardship—referred to as “eating dirt”—lasting one to three years, during which the entrepreneur must endure low cash flow and high expenses to position the business for a lucrative sale.

Chapters

E-commerce is not the best way to generate a lot of cash flow. There's a couple reasons why. Number 1, when you sell something like wipes or food, you're only making a few bucks every sale. Number 2, all your cash gets tied up in inventory for a really long time. And number 3, e-commerce is an advertising-heavy business. You've got to spend money on ads in order to acquire customers. So why do I think that e-commerce is still the best path to become a millionaire because all of your money is in the exit. I think the fastest way to build up enterprise value for the average entrepreneur to build a company that you can sell for multi-millions of dollars, it's not the way that you're gonna buy a Lambo next year, but it is the way that you'll have a 7-figure business in 12 to 24 months. And that's a business that can be sold for several million dollars if you are willing to just eat dirt for 1 to 3 years. E-commerce in my opinion, is the fastest way to become a multi-seven-figure entrepreneur.