Ryan Daniel Moran argues entrepreneurship forces you to serve others or fail. The market exposes manipulation and selfishness. Long-term success requires undoing yourself and actually delivering what people need.
Chapters
Entrepreneurship has this weird way of humbling you to the point of service, because the marketplace is a vicious place. The marketplace is a very unforgiving place where you can manipulate people and sell things and not fulfilling your promises for a certain amount of time. But eventually it catches up to you. In order to win in a free society, you have to be in service to somebody else. So the irony is, most of us get into this game for selfish reasons. We want to make money, we want to look good, we want to have nice things. But the only way that you actually get there is by undoing yourself and serving somebody else. Eventually that wins out, because the short term, people eventually get crushed. They eventually get exposed.