A short interview segment in which Ryan Daniel Moran introduces George Bryant and the concept of "ethical scaling": helping companies scale by focusing on customers' real needs, crafting messages that resonate, acquiring customers at high profit margins, and building goodwill and loyalty rather than interruptive selling. The emphasis is on delivering value so customers return and refer others.
You'll really benefit from hearing George's perspective on what needs to be dialed in in order to scale. And he likes to say that what he does for a living is he helps companies ethically scale. And what that means is really dialing in what's important to the customer, what's important to the person, what message will resonate on a large scale so you can advertise to your ideal person, bring in new customers, do it at high profit margins and do it in a way that adds goodwill and adds loyalty to your customer experience. Without having that in place, you aren't really serving your people. Instead you are taking from them, you are interrupting them. You are trying to sell product without adding value. And George's entire focus is on finding out exactly what the person, what the customer needs so that you can deliver that message in a way that makes them want to buy from you, spread your message and come back over and over again.
