Everything changed when I realized this..

There is a moment in the journey of an entrepreneur in which I know they are going to be successful. And it is a moment where the entrepreneur themselves buys in fully to what they are trying to do. Oftentimes entrepreneurs are in a business just to make money. And so their thought process is, will this work?

I hope this works. I wonder if there's a better system.

For me to follow and that can be helpful for some people to get started. But I know someone is going to be successful when they themselves buy into what they are doing. When they say, I know this is the right system, or they say, I.

Know this is the right product, or.

I know this is the business that I want to be in, it's kind.

Of like being married.

If you are always doubting if your partner is the right one, it's probably going to end. But if you go in and you know this is the relationship you want.

To be in, you're not going anywhere.

Which means you're actually going to do the work to make it work. The same is true in business. And I know because it's happened with me. It's happened with me where I'm sort of on the fence on a business. But the minute that I really buy in, things change. I was sharing with some of my students how that happened to me on one of my projects, how I was kind of not sure if this was the right thing. But then something shifted for me. And then what happened was it forced my team to shift as well. And when I shifted, my customers shifted. And when that shifted, our marketing shifted. But it started with me.

It didn't start with the product.

It didn't start with the marketplace. It didn't start with the strategy.

It started with me.

And when I shifted, the vision for the business opened up.

I shared the story with some of.

Our students because I know that a.

Lot of them are still on the.

Sidelines hoping that their business is the right one. They're still hoping that this works out for them. And I know that when they have the shift that everything will change for them. So I shared this with my students on a recent coaching call and I wanted to share this clip with you because when you see this, you'll realize that you don't need to wait for the right plan or system. You need to wait for you to be confident in what you are doing. And when you feel that shift, then you can be as successful as you want to be.

I want to chat with you guys about something today. This is going to be really helpful to a lot of You. And very clarifying to all of you. So, as some of you saw in my emails, I had Covid a few weeks ago, knocked me on my ass. Just absolutely knocked me on my ass. It was brutal. And Stan Wei said, hey, your product on Switch has really helped my Covid brain. And that is what prompted me to start taking it every day. Now, that seems odd. Like, I developed the product, but I wasn't taking it every day. But something happened because I felt the difference. I felt the difference on a specific pain point that I had. The pain point previously was like, I wanted to enhance my focus. I wanted to feel better while I'm working. But now I'm operating from a pain point. And that pain point was I'm struggling with depression that comes from inflammation in the brain from COVID and all this stuff that happens in the body just shutting down. And now I'm like, I'm really struggling. And when I saw that my own product created a meaningful impact in my own life, I got full buy in, a type of buy in that I did not have previously. Now, nothing changed about the product. Nothing changed about our plan. What changed was I fully bought in. I mean, I completely bought in to my own product. And that energy started to spread. I love this story. Justice was here at my house maybe two weeks ago, and I was sharing about how I had been struggling a little bit with. With. With COVID Covid depression. And. And he said, you know, I feel like it's kind of going around. Like, it hits me mid afternoon. He hasn't had Covid, but he's just like, I feel like depression has been coming up for me. Middle of the day after looking at a screen all day.

Anybody? All of us feel that way after looking at a damn screen all day. And I said, hey, well, why don't you try Switch today and just tell me how you feel. And you would have thought that I was like pushing mushrooms on him. He was like, whoa, whoa, whoa, whoa, whoa. I mean, I don't know. I hear this stuff set your brain on fire. I'm just. I'm just not so sure I want to do that. I'll give you a half scoop. So I give him a half scoop of Switch and he throws it back. He throws the. The container of scorched earth back. And he. And I was like, all right, you know, I'll check in with you right around the afternoon hump and see how you're feeling. And justice around 1:30 is laughing and has this big smile on his face and is like, on Fire like usually is on these calls. He's having a great. And it's like 1:40. And I'm like, hey, justice, it's time for your afternoon hump. How you feeling? And he says, and I quote, he says, man, I feel awesome. Like I don't know what it is, but I thought.

On Switch and we laughed until we thought we were going to poop our pants. And justice got the buy in.

And what has started to happen is there has just been this infectious buy in about this one product and my emails have changed about it and our sales are going way up. And now my two team members, Inez and Theresa, are freaking out because all of a sudden we've gone from having way too much inventory to about to run out of inventory, which is the best problem ever for a new entrepreneur. And I'm so excited to watch them freak out about this. And the only thing that changed was my own perspective and my own excitement about this, which got buy in from everybody else around me. So many of you are waiting for the influencer or the investor to get buy in on you before you actually get buy in, but the minute that you really buy into it, everything else shifts.

Does that make sense?

So most people are waiting for some sort of external validation before they're like, in, let's go. The reason why the incubator is so different from so many other experiences is because we so loudly encourage building the business that's right for you. Building the business that matches the values and the change that you want to create in this world and the person that you are passionate about serving, which is very different than pick a product that has good search volume and let's push. Could not be more different because the real magic behind this is when you get full buy in on this product and this business and this brand and this direction. Now I want to cast a little bit of a vision for you about what happened in my brain because this is going to really help you solidify your plan for this business growing bigger than you can currently see. So I started to run these numbers because we're getting feedback from these, from these Switch customers and like 20 to 25% love it, love it. Which is very high for a supplement, very high for a consumable. So, you know, let's say that's 25% raving ass fans. 25% are, hey, I liked it. 25% say I didn't feel much. And a little bit, maybe 25% will just say for argument's sake, said I hated the taste, didn't like it, wouldn't buy again.

All I care about is that 25% of them were raving ass fans. That is all I care about. So I'll tell you a little bit about the plan for this business. Our plan. We currently have three products in development on Switch, Off Switch, and then a sleep formula which we'll probably call out Switch. I like Kill Switch. Other people don't like that as much. So we'll see. We'll see who wins that arm wrestling match. Oh, we have on Switch, Off Switch, out Kill Switch. And these three products will probably all retail. They'll sell on our own website or Amazon for between 40 and 60 dollars. Let's call it 50 to be fair. Make it easy. So these three products, and there's a couple other that are in development in my mind but don't exist in any anywhere else. But these three products all together retail $150, right? Well, if we can get our raving ass fans, just 25% of our customers to be on auto ship for $100 a month, discounted 30%, which is pretty standard in the supplement space for an audit for somebody on auto ship. And we can get our raving ass fans on Autoship for 100 bucks a month. How many do I need in order to have an eight figure exit? 5,000 raving ass fans.

At 100 bucks a month. That's what I'm after. So if you run these numbers very simply, if we have 5,000 people paying us 100 bucks a month, that's $500,000 a month, right? $500,000 a month is a 6 million per year business. Profit margins of.

Probably 50%, maybe a little bit less. We'll just call it 50%. For argument's sake. That's $3 million a year. I know from previous experience that a $3 million EBITDA business sells for about 15 million bucks.

So the only thing I need to think about is how do I get my raving ass fans and get 5,000 of them? That is all I have to think about. All I have to think about. Some of you still don't believe me when you read in my book or you listen to the podcast or you watch the trainings in the portal. You still don't believe me when I tell you you don't need that many people. 5,000 raving ass fans.

When there are, can we say, hundreds of thousands of those people.

Probably millions of those people.

So all I now I started communicating this with a team, my team. Guys, all we need to worry about is 5,000 raving ass fans paying us $100 a month. That's it. That's the only thing we gotta think about based on this. How does this shift our strategy? Well, there's several ways that we could get there. One of those ways is for us to absolutely blister Amazon. Just absolutely crush Amazon, spend lots of PPC on there, get organic rankings on this product, and then put inserts in packaging that get their email address, hit them with a discount that gets them over to continuity. That's one way we could do that. But that is actually prioritizing something secondary. We're not prioritizing the singular goal, which is 5,000 raving ass fans on continuity.

So how would we adjust this strategy? Like that strategy could get us there, but could we go even faster, even more target, even more blisteringly hot after that? 5,000 people. And when you remember, when you realize you only need 5,000 people, you could be remarkably remark, remarkably, remarkably specific in your ad copy, remarkably.

Targeted to your person in a Facebook or a YouTube ad. You're, you're no longer speaking to a niche, you are speaking to a person.

You'Re speaking to one person and you're able to talk to them like you are sitting across the table from them. And that ad is, reads to that person like how does this person know everything about me? This product feels like it's for me.

Because it is.

And I know that when we speak to that person in that way and we give them a great product and a great customer experience, there's a high chance that they come back on auto ship and we'll incentivize them to do it.

That is the direct bullseye of getting that goal. Theoretically you could do that in a year.

And the byproduct of us going all in on that person.

With this direct strategy will have spillover to Amazon. Amazon will be a secondary sales channel where someone can come and buy one off for 50 bucks with no discount and very little auto ship. Because yes, you can do, subscribe and save and all that, but the conversion rates on that aren't that high, etc. So all of this to say.

Do you have the singular goal, the singular simple goal that aligns all of your efforts and your focus?

Most of you do not.

And when you do, when you decide.

Should free up all of this thought in your brain from having to do this and copying that and writing this and promoting this behind one singular goal, one specific simple goal that all energy flows to now. It does not mean that there won't be secondary goals. It does not mean that there won't be other focuses, but they will be byproducts of you doing the singular goal extremely well. Most entrepreneurs that are at the level that most of you are at in the process of building a business, you can sell.

Have a number in mind, we'll call it $10 million. And they split it up into a bunch of different focuses. They'll say, I need to be doing this much on Amazon, this much on continuity, this much with clickbank, this much with affiliates, and I go, all of these, when all of these are lined up, I can get my $10 million. And that is simply not how it works. It is much simpler than this. It is you leaning into what your primary strategy is and going all in on that and letting the others be secondary. For me, with Switch, it is 5,000 people on continuity at a hundred dollars a month.

Or the numbers running a different way, 3,500 people at 129amonth.

Just math.

Now if you are, if some of you, I can hear your thoughts, some of you are thinking, well, I don't have a consumable, so this does not apply to me. The question is, do you have a singular focus and a singular strategy that aligns all of your efforts behind it?

And for all of you, that will.

Be where you are very strong.

This is the assignment.

Write out what your singular simple goal is.

That puts you on the path.

Toward your target result.

What you just watched was a clip from a coaching call from our incubator called the Capitalism Incubator. This is where we help entrepreneurs get clear on their vision, launch profitably and set the foundation and get the relationships they need to have a foundation of a seven figure business. So if you want to be a part of this group, if you want to have a vision that you're really proud of, if you want to be able to say, this is where I'm going and I know that this is going to be successful because I am bought into what I am doing. That's what we help entrepreneurs do. Inside of the Capitalism incubator.

You can find out what we do.

Over@Capitalism.Com Inc. And the thing that will happen to you, if you're like a lot of our students, is you will come in because we have a plan. We have a plan for building a seven figure business that you can sell. But the bigger shift that you will have is you will realize that when you build the business you want and that you believe in the plan is really easy. When you're fully bought in to what it is that you are doing.

It's easy for us to bring in.

The relationships and the capital and the strategy and the plan and the marketing and the agencies and all the things that we do to stack the deck.

It's easy to do when you're lined.

Up with the vision that you've got. It's almost impossible to be successful when.

You'Re not bought into what you're doing.

Because you can have the plan and the relationships and the money and it fail because you don't really believe in what you're doing. Happens all the time with entrepreneurs and in the incubator we spend a tremendous amount of time getting clear on the vision part so that when you are dialed in, everything else just gets stacked on and becomes a clear path to success. It's way more fun this way. So if you want to join what we're doing, it's capitalism.com Inc. I hope to see your name on that list because I love working with entrepreneurs who are lined up with what.

They want to create.

Makes my job real fun and easy. Thanks for watching this video. I hope that this inspired you to line up with the change that you want to create as an entrepreneur. I'm Ryan Daniel Moran with capitalism.com thanks for watching.

See you next time.