A short YouTube transcript in which the speaker reflects on publishing the 2020 book "12 Months to 1 Million," the unexpected large sales that resulted, and the value of testing multiple content pieces to identify high-performing "greatest hits" that generate leads. The speaker emphasizes iterating on phrasing and formats to amplify lead generation.
I published a book in 2020 called 12 Months to 1 Million. And the reason why I published that book is because I never wanted to say four products times 25 sales a day at $30 is $1 million business ever again. I just never wanted to say the math formula ever again. That backfired. Why? Because a lot of people bought that book. It sold hundreds of thousands of copies. There are other greatest hits in my pool of content that I know if I say in a different way or I communicate slightly differently is going to get more leads than all the other content pieces. So I find my greatest hits by testing a lot of different pieces of content.
