Ryan Daniel Moran and Jose Feliz discuss how Kavana Supplements lost Amazon reviews and what happened to sales. Jose shares the specific tactics he used to recover from the rating drop and get customers buying again.
Could we manifest another tribe member and go through their business and talk about. Hey, the law of attraction continues to work. Oh, now this is creepy. I'm afraid people are gonna think we're twins. We look exactly alike. Introduce yourself and talk about your business.
I'm Jose Feliz. I'm the founder of Kavana Supplements. I'm from New York City, and I have a question for you.
Oh, well, you're in the right place, my friend.
So a few months ago when you went to New York, I told you I was one of those.
First of all, I want to say we ran into each other at a New York bar when the Cleveland Indians were in the World Series. I couldn't make it to the game. I was stuck in New York City. 1200 Indians fans in one bar. It was awesome.
I don't know that many Indians fans lived in New York.
Aw, yeah, go try it.
They do. So I was affected by their Amazon changes. I didn't listen to you earlier this year.
Oh, that never ends well.
Well, no, I didn't listen to you completely and never ends well. And so I was transitioning from the not too great strategy of review clubs earlier in the year.
Yeah.
And so I was affected by it. My product is a product I strongly believe in. After the changes came, I went from four and a half stars to three and a half.
Okay. It's a big jump.
It was. But I went from 200 reviews to about a whopping 35.
Ooh. Okay.
And I only have two products, and this was my main product that was selling the bus.
Okay. So would you talk a little bit about what your sales were before and what they are now?
Oh, so my sales were about 15,000amonth. My sales now are 5,000amonth.
Okay. So we have some work to do.
A lot.
All right, so when you say that you believe in this product, what is it that you believe in? What does it do for the customer?
So it's a sedative. And I have a ton of verified reviews. I've been working my way back up. I went from 35. I'm up to 66 now. I've been really hustling for these last 30 reviews.
Are you first sedating people and then asking them for the review? Yes, I am. Alright, so how are you getting the reviews right now?
So merch be has been tremendous. And I'm not even plugging really has been great. And I've been getting tons of emails from my customers and tons of people who like it. And I kind of realized that I Probably shouldn't have used review groups to start out with.
I was using other software before but the follow up was really weak.
Okay, cool. So problem diagnosed, you were using review groups. There was nothing wrong with review groups. It was totally cool and within terms of service until they made the change. Now they're not allowed. And you haven't yet found a way to plug the gap from going from three and a half stars to back to four and a half stars. Here's the good news though. The fact that you've only got 35 reviews is gonna be a lot easier to recover from. The that fact the guy who's got 500 reviews and has three and a half stars.
So I'm up to four stars.
Great. So have you seen a sales bump since you went from three and a half to four?
Yes, I did.
Alright, great. So we're heading in the right direction. My suggestion is that we need to be able to crank up the number of sales that we're driving from pay per click, from launches, from lists, from advertising, from anything that we have. YouTube channels, podcasts. However, you're back in the grind so you've gotta be able to grease those wheels so you can allow the merch bee follow up process to kick in and get you those reviews.
So the crazy question that I was gonna ask, which, and the only reason why I was asking is cause I've heard other people do this and I don't know if it's necessarily the right thing to do, but I had gotten some advice from other folks who said that maybe relaunch it under a different ASIN and start from scratch.
Do you have rankings for a keyword?
Yes, I do.
Then I would not turn it over to a different asin.
You are not dead in the water. You've only got 35 or 66 reviews and four stars is not anything you can't recover from. Gotcha. That's a perfectly fine launching platform. Cause 100 more good reviews is gonna get you back to where you were. Might even get you ahead of where you were. Cause now they're really good reviews from actual users rather than going to review groups. So my advice would be to keep doing what you're doing. Double down on the amount you're spending on pay per click, get whatever you need to do, get over that 100 review mark again and you'll get back to being profitable and then you can get the rankings back up. We just need to get that snowball rolling again. So be willing to go aggressive right now because you've proven that the review getting process you have is working and it will work faster if you throw more sales at it.
Okay. Gotcha. Cool.
Thanks, man.
Thank you very much. Really appreciate it.
