Short YouTube-video transcript excerpt advising small brands on how to reach their first $1 million in sales by imitating the early-stage tactics of successful brands rather than their large-scale, current strategies. The speaker argues that major brands started small and recommends copying what those brands did when they were small (not what they do now).
How do you get to $1 million in sales? Do you need to run a bunch of ads? Do you need to get a Super bowl commercial? Do you need to be a famous celebrity influencer? When you look at the big brands that you see on retail shelves, or the products that are in your home, like Quest and Ciete and One and Jocko, these are all big brands. And you might think that you need to follow their strategy in order to build a really big brand. The thing is that they didn't start out as a big brand. They started as a very small brand, grinding their way to the first million. And every single brand that you love started in the same way as they were growing their business to the first million. So instead of trying to copy what the big brands do, now, what you should be looking at is how to copy what they did when they were small.
