This content was created by Capitalism.com. This content was uploaded by Capitalism.com. This is a YouTube video titled "How 'MintPear' Beauty Products Can Grow Over 600k/Yr | #FFLTV Case Study" created on January 10, 2017. It features a conversation between Ryan Daniel Moran and Faras Al Musa, discussing the business strategies and growth of MintPear, a beauty product company co-founded by Faras and his wife. The discussion covers sales channels, product offerings, and marketing strategies to expand their audience and increase profitability.
Questions this video answers
Approximately $600,000
$10,000 per month (on Amazon)
500,000 units
Five new skincare products (creams, lotions, serums)
Four videos and about 89 subscribers
Chapters
This is the part of the show where we analyze one of our students businesses. Today's submission comes from Faras Al Musa. He's one of our tribe members and his business is mintpear.com. so we're gonna go into hell. Are you doing here?
I'm right here.
Oh, hey, Faras.
Hey, man. How are you?
Good to see you.
Thank you for having me.
Oh, this is awkward. You were not in the last frame, and now you're in this frame.
I'm not. And now I'm here so far as.
One of our team members. He's also one of our students inside of the tribe. The tribe is where we partner up brand builders and audience leaders as well as investors, because magic happens when those people come together. So, Frost, Your business is MintPear.com. you sell beauty products, you sell health supplements. Who's your audience and what are you trying to do with them?
So, first of all, I'm the co founder and co owner of Mintpear. My wife is partner and she's.
And she's the face of the brand too, right?
Yes, of the brand. She's a professional master esthetician.
Hey, not many people can say they're married to the face of a beauty company. Nice work, man. Good work for us.
I nailed it.
Go on.
So.
And this is where I freeze again.
All right, so as we're analyzing, as I'm looking at your business on MintPear.com and I'm looking at your presence on Amazon, there's a couple things that I think you're doing really, really well, and a couple places where I think you're sitting on some opportunities. But first, one thing we didn't talk about is the primary way that you make sales. I know you do like holiday gift boxes or something like that. That's your primary sales channel. I know you did like 600 grand in the last 12 months with that strategy. So would you comment a little bit on your primary acquisition model?
Yeah, I mean, when we started, when we launched Minpear, we launched as everyone else on Amazon.com and we, you know, we created Shopify.
And you do. You do like 10. You're at like 10,000amonth right now there, right?
We are at $10,000 a month on.
Amazon, but you did like 600,000 in a way that I've never seen anybody else do. So talk a little bit about that.
So our approach was a little bit different. We, we saw that the competition is very high on Amazon.com and we. The way we. We wanted to launch Our products and the originality of our products. We wanted to make sure we reach to a bigger audience. I know that the beauty industry is very saturated and it's very highly competitive. So Rita reached out to a lot of beauty boxes, a lot of companies that have huge audience. So we leverage the audiences, reached out to them. She sold them. What we. What. What is our mission statement? What. What we stand for and what we believe, you know, people and individuals should have, what type of products?
And they. And they bought in bulk, like, hundreds of thousands of units, right?
They. Our first purchase order was 500,000 units.
Holy cow, man. And so what you said it was because of your mission statement. Your mission statement is.
So our mission statement is to actually create.
The best experience for.
You can't even say your mission statement. That's a problem, man. That is a problem when you can't say our mission statement. So it got you in the door, but you forgot what it is. So here's what I think when I'm looking at your brand. I think you're sitting on a really, really cool opportunity if you're willing to do the content generation side and the advertising side. So you are 100% correct that the industry that you're in, where you're doing your brushes and your combs and your eyebrow duo brush, whatever that is, is gonna be really aggressive on a site like Amazon. But if you've got the audience, you can cash that check every single day. And building up a beauty audience, especially with your wife being the face of the brand and her being as transparent as she is on. On her Instagram, she shows pictures of her without makeup and with makeup on her YouTube. On the YouTube channel, which is.
Pretty underdeveloped. You've got four videos right now, 89 subscribers. There are beauty channels with hundreds of thousands of subscribers, hundreds of thousands of them. And if you've got a mission statement that you might not know, but Rita knows, and it got your foot in the door with these beauty box companies, it's also going to open up conversations with other YouTube channels that you could potentially partner with. If you're actively making this content, it will open you up to relationships that you can start to partner with. And what's her name? Michelle Phan. Is that the girl that has, like, a billion subscribers in the. In the makeup world? Is that her name Khan?
I don't know. That's a different one. That's not who I was thinking of. But there's all these channels with. It is Michelle Phan. Okay. All right. So there's all these channels with millions of subscribers. If you start to open up conversations with other mid tier people, that explodes your, explodes your reach. What I'm seeing right now is like I'm on your YouTube channel right now. I'm looking at your Instagram and first of all from your website, I can't easily find your social media and I would change that cause I think your social media is really going to drive this. I'm seeing like tutorials where Rita is putting on makeup. You're sitting on some sort of like inner beauty campaign that Dove does really, really well. If your mission is something along the lines of highlighting the inner beauty of every woman and or reflecting the beauty that's inside, on the outside, using your products, your tutorials and your content reflects that. Now you've got a mission that everybody can line up behind and you're in an industry, you're in a sphere that is gonna attract millions and millions of people. Especially if Rita is willing to put herself out there as much as she's already shown that she is willing to do so. I'd be doing the exact same thing on Instagram. I think you just need more frequency and being willing to, to advertise the brand just to get followers. That exposure will pay for itself for years to come. It won't have an immediate roi, but spend the time now to build up that audience so you can cash that check later. And finally, just looking at the product line that you've got right now, I see the three products on Amazon. The makeup brush, the detangling hair brush, the eyebrow duo brush. I don't think that is enough profit margin to be able to build a real business around. Unless you've got 100 beauty boxes that you can sell hundreds of thousands of units to. I think you need some higher margin products, whether it is creams and foundations. You're nodding like you have thought of that.
We actually have. We're launching five new skincare products.
Good.
Are in the cream and lotions and serums and they will be live in Good.
Because that's what's actually going to create profit. You are never going to make money off a foundation makeup brush. It's just never going to be a driver selling $11 product unless you're in every Walmart in the country and you can have enough volume to make 50 cents a unit. It's just, it's never going to ROI for you. So those higher margin products are going to be the thing that really drive you. Good work, man.
