How My New Company Will Hit $100k/mo

Oh, well, hello, capitalists. Hello, cousins. Hello, friends. Hello, neighbors. Come on in here. We got some seats up front right over here. So grab a spot, grab a seat, settle in. We got a lot to talk about today. We have a lot of fun to be had today with coffee and with capitalism. We're going to talk about both of those things today. And to celebrate one of those things, to kick things off, we. We're going to do something that we like to call around these parts. We call it the simultaneous sip. It's something that we do to make the world just a little bit better. We do it to make the stock market better. We do it to make our Amazon sales better. We do it to make our YouTube channels grow faster. It's something that we do to make the world a better place, to make sure that AOC doesn't get reelected. It's something that we do together to bring the world closer together. And all you need to participate is a cup or a mug or a glass, a chalice, a sty in a tankard, a thermos, a flask, a vessel, a of any kind. And then what you do is you pour in your favorite liquid. I drink something called decaf coffee. And then you join me now for the unparalleled pleasure. The thing that kicks off the day the right way is a simultaneous sip. Join me now. Go.

Whoa. Mmm. Did you feel that? Ah, I can feel Congress being shaken up as we sip. Hey, if you are watching live, please say hello in the comments. What's up, Todd. Good to see you. Wonder where you are trekking in the RV this time of year. Hey, Drew. Good to see you. I like our YouTube numbers. Do you like them, Drew? They keep going up. Hey, Alicia. Good morning. Good morning, Don. Good to see you. Good morning, Salome. Good morning, Matt Omes. Welcome to the capitalism incubator in the tribe. Matt Omes, good to see you. Good morning, Zach. Good morning, Nikos. Good morning, Rick. Good morning, Bram. Spiro, what's up? Good to see you. Hello, Greg Johnson. It wouldn't be a Greg. Good morning, Jerry. Hello, cj. Hello, all of you who are watching on the spillover on YouTube. Good morning, Charmaine. Happy birthday to Charmaine. Please give Charmaine a happy birthday in the comments. Good morning, Lorena. Good to see you. Hello, Beatrice. Glad to have you. Matt Omes is an action taker. Matt Omes has elected for six months of torture and accountability in a new initiative that we have started@capitalism.com that is called the Capitalism incubator. And the Capitalism Incubator where our entire team is coming together to put together the resources, the relationships, the connections and the training in order to build the foundation of a profitable business over the next six months. So we are taking the best ideas that are in your brain right now. We're helping you build that into a plan and a process and develop the product and bring in the people that you need in order to have a seven figure business. I said that way too complicated. So let me simplify that. We have a new experience@Capitalism.com called the Capitalism Incubator and we're helping people build seven figure businesses that they can sell. We're doing 25 people over the next or for this first round. That'll be a six month round followed by six months of the tribe which would be more relationship building. And we've already filled four of those spots. So if you have been sitting on the sidelines wanting to start your own brand and already stop kitting around, kidding around, go over to capitalism.com Inc. And you can join Matt and the other four people have already elected to start. It's happening way faster than I thought. I thought we're going to launch this at the end of August, but a bunch of people raised their hand. We already have 50 ish applications and several hundred people on the waiting list. So if you want in capitalism.com Inc. Hey, Russ, good to see you. Hey Ahmed, Good morning. All right, so today what I would like to do is to go through my plan that I am following in order to launch my new company which is called Swytch Switch Nootropics I think is the official name and Switch. Hey, Alex, Charfen, good to see you. Thanks for hanging out with us on the live and thank you for your message about the podcast with Jesse. That really meant a lot to me. So what I want to talk about today is my plan to launch my new business which is called Switch. It's a nootropic company and what our plan is to take that to $100,000 a month in sales. And I think you'll be surprised by the simplicity of it because it almost exactly follows the plan that I talk about inside of my book, which is called 12 months to 1 million. You can grab it on Amazon. 111 reviews as of today and 106 of them are 5 stars. Thank you to all of you who left reviews. So what we are doing is we're launching three products within the first 30 days. Hey, Matt Paulson, good morning. Our plan is to launch all three products within the first 30 to 60 days. And the reason for that and these three products complement each other really well. And if you follow my work, you know that I talk about having three to five products that each sell at least 25 sales a day. So that you have 100 sales a day, which is at a $30 price point, a million dollar business, or my target, $100,000 a month in sales. So our plan to do that is we're taking these three products and launching them pretty quickly within one another. And they all complement each other beautifully. So I start with the person in this case we're talking to the entrepreneur who is a work at home entrepreneur. It's myself. I'm my own avatar. And most of the time when we all start businesses, our avatar is ourself. So when I'm talking to myself, I know that I have a few pain points when it comes to working at home. I don't have a whole lot of separation from work and home. I don't really have a very good ritual for building structure in my life. And as a result, I tend to get into habits sometimes that aren't the best health habits, like staying up too late, working or working as soon as I get up, or checking my phone first thing in the morning. Those kinds of things are hard on our circadian rhythms. They're hard on certain hormones that allow us to sleep well at night, decompress, recharge and be more productive the next day. So I've developed this three stage nootropic, which is a drink. You throw it in your water, your coffee or almond milk depending on the time of day. And the first product is on switch, which is a nootropic that gets you up into flow. It's like, it's like the signal to your brain. It says I am in work mode, I am on, let's go. Boom. And then the second product is off, which is a signal to your brain. At the end of the day, it's time to decompress, slow down, relax and. And it kicks in some happy hormones, relaxation hormones to turn off that go part of your brain and into rejuvenate part of your brain and your body. And then there's out switch, which is before bed. Get the best sleep of your life. You're out and ready to go the next day. Now our. So I tell you all of this because these three products complement each other perfectly. And so what we are doing to take this from 0 to $100,000 a month is we're taking these products and starting on Amazon and we'll use my list to kind of get the initial push. That's the launch, that's the audience building part of the process. That's how we'll get our first 25 reviews on the products. It's how we will start juicing Amazon's algorithm to start giving us some love. We'll turn on pay per click to start to get the momentum going for these products to kick them off. But then the magic happens. Then there's two more stages that we'll do probably within 90 days to really get this thing moving. The first thing is that we'll basically release a kit. We'll release the three products together.

As one product. So the products are probably gonna be $50 a piece. $50. So it'll be 150 for all three. But we'll probably do an auto ship option for 99amonth. So will be a significant discount for being an auto ship member. So stay with me for something on here. So the plan would be then to do our cold traffic advertising to buying the three part product. So our Facebook ads, our Instagram ads will all be pushed towards the three the three product option, the $99 a month option. And what that does is it gives us 99 bucks, 100 bucks to acquire a customer. Now if I know that that customer is going to stick with us for an average of six months, which I expect it to be between four and eight months. So let's say that it's six months. If we, if we assume that the average person is going to stay with us for six months, then we could theoretically spend five to $600 to acquire that customer and break even. So would I be willing to spend a few hundred bucks to acquire a Customer who spends $100 to try this three stage product? Absolutely I would. How quickly can I build an audience, build an email list, build an auto ship program? If I'm willing to spend a few hundred dollars to acquire a $100 customer, I can build that audience really quickly. I can build that customer base really quickly. And then there's a spillover effect on that because a lot of people who see the ads or the sales letter for the three stage are going to go over and buy it on Amazon. So and vice versa, people are going to pay $50 on Amazon or $150 for all three on Amazon. Why wouldn't they come over and if they like it, buy the $100 a month option when they see that sales letter. So you get this nice self feeding system. There's a third stage that I'm going to talk about in a minute. But for most of you, you're living in one of these two worlds. You're hanging in one of these two worlds where you are either all in on Amazon or you're all in on building your funnel. And you haven't found a way to create synergy between these two worlds. And the reason for that is because you are optimizing for a platform rather than optimizing to build a business. And so this is where I beat up a lot of Amazon sellers when they come to my home for a workshop or we're working together in the back room is I get very hard on them about building for a platform versus building for the customer and the business. If you build for the business and the customer, then you end up optimizing for the platform too. But the opposite is not true. Now, you can have a great Amazon business or a great funnel, but you don't have a really valuable asset and a really big empire. If you are just building for the platform, you're then an Amazon business owner or a click funnels business. You are not a business in an industry that can make a real impact. And I'm at the point now where I'm way more focused on building something meaningful than I am for optimizing for the platform. And so I'm going to talk about stage three here in a second. First, I want to say to a couple of you who are watching live, Matt Paulson, your picture actually might be up here. We actually might have a foot photo of you up here from one of your appearances on stage. If not, we do have it as a background somewhere on capitalism dot com. Hey, Dave, good morning. Hey Rick. Good morning. Sue Anderson, good to see you. So, Rick Joyce says can you briefly explain what nootropics are? It's n o o tropics. And basically they are a blend of herbs, vitamins and minerals that optimize certain brain chemistry. So in this case, our nootropics are specifically made to boost dopamine and serotonin. So in the morning, the dopamine mix is made to increase focus because if you have a lot of dopamine going through your brain, you're less prone to distractions and you are more prone to focus on whatever is in front of you. So dopamine makes the things that you are doing more enjoyable because your brain is firing that happy chemical over and over again. And so that's the morning brew is made to optimize for. For dopamine, the afternoon or off switch is made to optimize serotonin. Serotonin is like the I'm good hormone. It's like the I feel good, I'm on top of things, I can relax, I'm like, we got this. That's serotonin.

And then at the end of the day, the out is made to optimize sleep. And of course, if you optimize sleep, you're optimizing growth hormone, you're optimizing testosterone, you're optimistic, your optimal, you're basically stacking the deck for the next day. We all know this. If you've ever had children and you go without sleep for more than three nights, you know what it is like the next day. So our products are just made to optimize your brain chemistry so that you are more focused, happier and more productive. And also having that three stage ritual of telling the brain, I'm on now, I'm off now and I'm out will help optimize circadian rhythms so that your brain and body start to get to a flow and your body knows what to expect throughout the day. This is my on time, this is my off time, and this is when I'm out. And when your brain starts to learn that, then you start to produce more of your own, your own stuff. Good morning, Bryson. Good to see you.

Hey, Cody. Martin, good to see you in this, in this context. Hello, Jenny. Good morning, Chantal. All right, so the third stage that I want to share with you so you Talk About, Part 1 will launch on Amazon and we'll hit our list really hard and we'll, we'll turn on Amazon pay per click. We'll do that, like that foundational work to get to the first 20 to 30 sales a day. Stage two is we'll write, I'll write one sales letter, one sales letter that will run Facebook ads to Instagram ads to. It's where we will start building the foundation of the cold traffic side of things. And then the third stage is where we will really start to build the brand part of this, which is where I will start talking about it on my podcast and I will start going on other podcasts and start partnering with other audiences to start talking about the product. So in phase one, we'll have some cash flows, we'll have some sales, we'll have some momentum, we'll have repeat customers, we'll have reviews, we'll have that initial momentum starting to go. Stage two, we're now building our own audience and we are building our own traffic channels through Facebook and cold Cold ads, going to our own sales letter and putting people on auto ship. Stage three, we'll start partnering with audiences and start going on other podcasts to talk about the product specifically start doing sponsorships, start maybe giving equity to people who have large audiences who will talk about it. The story that I tell in the book is when Aubrey Marcus went to Joe Rogan and he's like, hey, I'm developing this company. It's called Onit. It's a human performance company. Joe offers to talk about it on his podcast. And Joe takes a large stake in the company, which is now worth tens of millions of dollars. And Joe, all he does is use the products and talk about the products. So I'll do the same thing with influencers. I'll go out to audiences, let share the product with them. If they love it, then I'll offer to sponsor the podcast or I will even consider giving them points in the company so they have a vested stake in the upside growth of the business. So that is the third stage. The third stage is now building that brand by going out to where the audience and the attention already is and just getting out, getting out in front of that attention. And that's the three stage plan. And we could do all of that in less than a year. Well, there's certainly a year's time. In a year's time, you could have famous people in the space talking about a business because they love it. You can have 1,000 people paying $100 a month.

For your product that you got from cold traffic. And you could have $100,000 a month on Amazon alone from spillover traffic from the algorithm rewarding you from the momentum of reviews from people knowing about it and buying from it on an in another place. So I called this interaction how to get to a hundred thousand dollars a month in sales. But, but really, if, if we execute those three pro, if we execute those three stages, it'll be a lot more than a hundred thousand dollars a month I would assume. But it's reasonable to think that if you roll out that plan and you don't deviate from that plan, that you'll have a multimillion dollar business within about a year's time. The one caveat to this is the product actually has to be great. The product has to be good. And so our process right now where we are is refining and testing the first product before we feel really great about giving this to consumers. In fact, just this past week we got the most updated prototype. The didn't like the flavor, have to Send it back. Well, not send it back, but go back to the drawing board and say, okay, how are we going to, how are we going to manage this? How are we going to, how are we going to update this flavor? Sorry, I'm distracted by a comment about aoc. We can talk about AOC here in a second.

That distracted me. Great. We can go down politics here in a second and we will just this past week we got a flavor sample that we didn't like so much. And so we're going back to the drawing board about how we are going to modify this in order to make this really great. Because if somebody doesn't like the flavor of it, then you know, nobody's going to use it. And so it's our job as business owners to not only create great products, but to make it easy for people to use the products. Because our job is to give people the shift that they are looking for, not just to create a product. We have to be able to create the environment for them to use the product and get the results from it, not just give it to them and say goodbye. So in that case, the proxy is flavor. It has to taste great in order for people to use it has to be easy to take. They have to remember to take it in order for them to see the results. And if they don't, then they won't see it. So if your, your products are not getting the results that you want them to, then it's your fault because you haven't created the totality of the product. The product is not just the thing they use, it's the experience. It's everything that the customer goes through in order to get there, the result that they want. Alright, let's look at your comments. By the way, if you're a member of the 1%, I sent you a text this morning with a link if you want to come join me in the green room. If you want to rap about any questions, I'd be happy to take them. But let me address a couple here in the chat, Chantal asks, if it's a consumable product, do you need liability experience, liability insurance? And the answer is you don't have to have it, but you should have it. So I just carry an umbrella policy with my insurance company. Depending on your level of sales, depends on how much will determine how much the liability insurance costs. I think in my last company, which you know, paced about $10 million at its peak, I think our liability insurance was like five grand a year. Year, something like that. So we just get an umbrella policy with our insurance company, and that keeps us covered. Also, your manufacturer should carry some sort of liability insurance as well. So in a lot of cases, if there's something wrong with a consumable product, it's the manufacturer who was held responsible, because your relationship with your manufacturer assumes that what they tell you is in the product is actually in the product. And if that's not the case, then that's their fault. It's not your fault. So I am not an attorney. Don't take anything that I say seriously. I'm just some dude on the Internet. But the manufacturer that you should also carry some sort of liability insurance. Question about the.

About how much I had invested. So up until this point, I only have a few thousand dollars invested in the business, but I'm able to operate really lean because the same team that runs capitalism.com is running switch. And so my plan to build this portfolio of brands is that I will create these brands. We'll document their process on capitalism.com as a piece of the overall content that we do here. And then I'll take those businesses, spin them off, hire a CEO, who will then be the person who runs that business. And then my internal team, which is currently only five people, including myself, will go and launch the next business. And then we'll spin that off. I'll hire a CEO, they'll run it, and I'll have this nice portfolio of businesses that I built. A question that came up of is my fund, which is an investment fund that I have to invest in physical products, brands, is this part of it? And the answer is not right now. Once my, once my that business, once Switch starts to get some life and it starts to pace a million dollars a year, then we'll consider it. Does it need funding? Does it need the relationships that are already in the capitalism.com fund? And if so, does it make sense for there to be a partnership there? Then we'll consider using the dollars from the fund to build out the rest of the infrastructure for Switch. Maybe when it's time to hire a CEO, it'll be time for us to take money from outside places, including the outside place that I'm in charge of, which is the capitalism.com fund. By the way, if you have a business that is pacing at around a million dollars or so and you want to 5 to 10x that over the course of the next couple of years, I would love to talk to you about bringing my money, my advice and my relationships into your business and helping you grow faster. And if you Want to apply for that? That's over@capitalism.com capital fund, and that's where you can fill out a little bit of information about your business. And I'll see if it's in my wheelhouse to be able to help. And then we'll evaluate whether or not it's a fit for the capitalism.com fund or not. How many this is a great question from, from a viewer on YouTube. How many units do you plan on doing for your first order? We'll probably do a thousand units to start, and I'll launch that to my audience. We'll put probably just do it on Amazon. We'll get some feedback, we'll get some reviews. And I think our cost of goods is a, on the first product is like $9. So it'll be about a $9,000 first order. We'll sell that to my list, get some feedback, get some reviews, then launch products two and three pretty quickly. We'll use the capital from the sale of the first product to fund the, the reorder and then products two and three. And so at that point, we'll do another promotion to my list. We'll get some momentum, turn on Amazon pay per click, and then we'll move on to stage two, which is building up the funnel, the cold acquisition.

And then on to stage three. Nate Trejo, I have a request for you in 2021, and it's for you to show your face rather than that creepy photo you've got on your Facebook profile. Good morning. Rebecca Turner, Good to see you. Hey, Curtis Rummel, Good to see you. Hey, Kunal, Good to see you. So I want.

I so want to get to this, this post about aoc Wes asks, how do you find manufacturers willing to do a thousand units? Every manufacturer I've ever worked with has been willing to do a thousand units. So I ask them and then they do it or they don't. And if they don't, then I go to somebody else.

Charmaine, if you weren't launching, great question. If you weren't launching to your audience first, would you go to a cold launch or partner with an other audience? So I like the model and the model that I'll be teaching inside the capitalism incubator is partnering with another audience. And that's where you go to somebody who already has the attention you already, who already has the audience, and you offer to create some sort of a partnership with them, either paid or equity or something, or affiliate or something where you are compensating them for talking about the business. So that is how I prefer to do it, just because it's faster. With that in mind, it doesn't take much of an audience to do damage. In my book, I talk about having a thousand people. A thousand people can be a Facebook group. A thousand people can be an email list. A thousand people can be a blog. A thousand people can be going live regularly enough while you document the build out of your business. So it's not hard to build an audience of a thousand people. But it does take work. It does take you doing it. And some people don't want to do it. And that's okay. If you've got another way for you to build a relationship with people who are your target audience and that is creating a partnership with somebody who already has that. So either one is fine. I think it's faster to partner with somebody. And that also takes work. It means you building relationships. It means you being willing to give something up. So either one is fine. Both take work. So it's whatever is easiest or more in alignment with what it is that you want to do as the next step for you. Chantal says you make it so easy to do. Can see how someone who does this once feels like they can rinse and repeat. That's true. Yeah. I mean, I've done it more than once. I've seen it happen hundreds of times. And when you can see kind of the. When you, when you, when you allow it to be easy and you believe in what it is that you are doing, then the rollout process can be easy. It can be simple and fast to do. We put so many roadblocks in front of us, we put so many doubts in front of us. We make up so many scenarios that keep us held back. The reality is if you create a business that you genuinely are believe in and you can create the plan that you see yourself executing instead of seeing what other people do and trying to force yourself into following their plan, then it can be really easy to do. The best plan is the one that you will do. The best plan is the one that puts you in flow. The best plan is the one that allows you to move forward in a way that feels in alignment with the change that you want to create rather than the one that created change for somebody else. Myself included, have created lots of changes, trainings and how tos about how I think and about how I do things. And for a lot of people, that can be really helpful. It gives them permission to move forward. But in other cases, people think that they have to follow the exact plan that I or somebody else creates in order to move forward and that holds them back rather than gives them the ease of moving forward. The best plan isn't the one that worked for somebody else. It's the one that allows you to move forward in the way that is the least effortful.

What percentage of your investments?

Sorry, Lil, I'm not. Oh, how much am I investing in marketing? I don't know yet. I don't have that carved out. Whatever makes sense at the time when we move forward. Alright, so.

Let'S talk about this comment on YouTube. Dun dun dun dun dun dun dun. Boom. AOC isn't going anywhere. Hmm, you're probably right. You're probably right. AOC probably isn't going anywhere.

Although your opinion about it being in Australia, my opinion about it being in Austin, Texas doesn't determine that. The only thing that determines if AOC is going anywhere is her constituents in New York. And that's a very small group of people that elected AOC to unseat somebody who was well established. And that could happen again. Based on what's happening in the world. You could see a rise in a small part of the world that unseats an existing politician. It's happened. In my district in Ohio we had a long standing, very popular congressman named Dennis Kucinich who was had year after year after year after year, was reelected in a landslide and then they had to redistrict and he lost his seat and he didn't get reelected and he tried to run again and he's been out of Congress ever since and now he's irrelevant. So you're probably right that AOC isn't going anywhere. But what will determine that is her popularity in the actual district. Now I also think that most people on the right highly underestimate aoc. She is a wonderful persuader, She's a wonderful setter of goals. She's a wonderful person who casts a vision and says what she wants. She's a terrible policymaker. So I like Scott Adams differentiation where he says people on the left tend to be very goal oriented and people on the right tend to be very systems oriented. People on the left like to say what they want and people on the right like to say how they're going to get it. And we actually need both perspectives and we get kind of pigeonholed into our perspectives and then we see the other person as the enemy and we say that would never work because we're systems oriented and we say you're so shortsighted because they're goal Oriented. And nobody ever works together to actually achieve the goals that they want. So in the case of something like a Green New Deal, which AOC has pioneered and she's coined that term, if I was a Republican elected in Congress right now, I would be the first person to sign on to support the Green New Deal. And then I would open up conversations about how it is that we actually get there. For example, we could have a Green New Deal by simply ending subsidies to oil companies. We could invest in new technologies, and we could end things like the EPA and big government organizations that sop up resources and take them out of the private sector. So a Green New Deal is a great framing strategy to be able to initiate change through government. The problem that I have with someone like AOC is that her language is constantly making enemies and poking the bear in order to make a point, rather than coming up with solutions that could actually pass and solutions that could actually work. So if I were, if I were on the Hill, I would be befriending AOC and working to come up with solutions that actually accomplish those goals. I think a Green New Deal is a great idea. I think it's a great marketing strategy. You just have to do it in a way that works and printing more money and giving more, more money to more organizations, which is actually what is very heavy in the Green New Deal. It's taxing more people and then giving those out to more private organizations on plans that are unproven and probably will not work in technologies that are outdated and don't have an actual foothold in the marketplace. To be able to create green change, create green technology is not a good plan. And so she's falling on this sword of the goals and then poking all of the enemies in order to try and highlight the change that she wants to create. But you don't actually create change by making enemies, although that does create more demand for both sides to work together in the long run. But in the short run, it's a terrible strategy. So I think she's a very bad strategist when it comes to creating the change that she wants. But she is a great goal setter. She's just, I think, not humble enough to be able to create the change that she wants in the world. That is my opinion on aoc. She's also the most attractive person in Congress and I would probably try to date her if I was elected.

Let's see. So, okay, Aussie girl responds by saying her policy positions are highly popular because they are sane. Well, here's the Thing. No, they are not. The goals are sane. The goals indeed are saying green technology is very sane. Health care for all is very sane. These are very rational. These are very great goals. The policy positions are not. The actual route about going about them is. Is proven to be faulty. For example, some people will make the argument that Canada has universal health care and we should adopt a similar system. Well, Canada has universal health care done on the provincial level, meaning that they do it in our version of the state level. So they have a federal mandate that all provinces have their own health care system. But each province has a different. A different system. We have that exact system in the United States. Massachusetts has nearly universal health care on a. On a position in a policy that was very popular. It's a very popular policy that was initiated by Mitt Romney, a Republican governor. That, that policy was very popular, initiated in Massachusetts, is still in place today, and it was used as the model for what is called Obamacare, the Affordable Care, which Mitt Romney very publicly was against. The reason for that is because what works in Massachusetts does not work in South Dakota. What works in Massachusetts does not work in Texas. What works in Massachusetts is not appropriate for people in California. So you can fall on this sword of having universal health care. But even the countries who have universal health care recognize that a system cannot work if it is mandated over all people. Even countries as small as Canada have, which has a population which is the same as California, splits their universal healthcare plan into the different provinces so that each province can come up with their own customized plan. So if you're going to have universal health care in the United States, which you can do, you have to do it in a way that is both constitutionally appropriate and do it in a way that is rationally appropriate. The way that you do that is you allow the states to come up their own plans, which they already do. You can give the power to the states and you can starve the federal system of the programs and the money that we spend on the federal level, and you can return that money back to the states so the states can come up with their own custom plans to be able to roll out their own health care plans. The reason why states, more states don't have universal health care plans is because we have given that money and that attention and that power to the federal government and expected them to create policies and procedures and that cover all 50 states. We see that through the FDA. We see that through Medicare. We see that through the policies and the systems that started in the 60s and 70s that have been rolled out to create cheaper health care and haven't worked. Reason they haven't worked is because they try to do too much with too few resources over too many people. So the way that we fix that is by starving the system of those resources and returning them back to the states and then allowing states to come up with their own plan, which would be a plan that looked a lot like Canada's, but it would also look nothing like Canada's because it would be customized to the needs of the people in each state. That is how you could roll out universal health care without having a stupid plan like giving more power to the person who sits in Washington D.C. i find it so interesting that the same people who advocate for universal health care are also so against the current President of the United States as if they don't expect that giving more power to Washington D.C. won't perpetuate the problem of having another person who you don't like sitting in the White House. You don't solve problems by giving more power to the federal government because the next person who you don't like in office is going to use that power to do shit you don't like. So what do you do instead? You put the power in the hands of more micro people, that is States and local governments. You give the power back over to people and let them make the decisions about what is best for their health care. And you can do that in a way that covers everybody because you can have more localized health care systems, you can have more state run systems that are not dependent on the federal level, that don't increase taxes and that don't suck. That's how you get universal health care. Thank you for playing Aussie girl. It is great to meet you. All right.

What else we got? Hi Charmaine. Thank you for your vote for when I run for Texas Congress. I don't know that I want to be a politician. If I, if I were to ever be a politician, I would only do it so I could document the crazy shit that happens. Like I would want to have my videographer follow me around into every meeting and they'd be like, oh, we need you to turn off the cameras. I'm like, oh no, we can't do that. This is going on YouTube. And I would document the negotiations and the processes and the votes so that people could see how broken the system is so that you can nuclear bomb. The idea that good stuff happens from government, it doesn't. It is rent seeking and it is lobbying and it is negotiating for more power and so if I could just highlight the stupid shit that happens in the closed door meetings, that would be good. Amanda says you lost me when she was attractive. No, you got to see it from a dude's perspective. Amanda. You got to see that somebody who disagrees with you that viscerally.

Makes for a very hot, tense relationship. You guys hear from a dude, it's a conquering thing.

A lot of feedback about. About me dating aoc. Give her my number. We'd have some great conversations. You have to at least admit that.

Hi, Ryan. How do you plan to attack Amazon versus Shopify? So we covered that in the first half hour of today. So if you'd like for me to go through that, just watch the replay. But I will start on Amazon and then launch one funnel. We'll launch one funnel that covers all three products in the line and creates kind of a. A package system. And that's how I will divide and conquer that.

A lot of feedback about me. What about.

Yes, look up the hot crazy matrix. That does it.

I don't know what this. Oh, that's right. If you're run for congress, you would only get paid $200,000 a year. That's true. It'd be a terrible pay cut.

RDM for president. I mean, thank you. But I would consider running for the Libertarian nomination. That's something I actually would consider.

Drew Hitchcock. What do you mean get back on track? That political rant was totally back on track. That was fun. It was so much fun. So we're totally over time, but I'm just enjoying hanging out with you guys. What am I starting a political channel? So Drew, I will actually take. This is something I thought about this morning. I would love y', all, the 90 of you who are watching live right now, I would love your opinion on this. So I just recorded a podcast yesterday that like I was wide, openly vulnerable about the crisis of meaning. The crisis of meaning being the things that I used to find meaningful I no longer find meaningful. And I very much want to move forward into things that I find meaningful. And I'm in the gap right now. I'm in the gap of shedding all of the crap that is no longer meaningful and creating space for me to move into a sense where there is more creation and meaningful exploration. And it's hard and it's beautiful and it's painful and it's fun and it's all of those things. And one of the things that I've always kind of struggled with was the organization of content. And finally what I like Sometimes I like to talk politics, and I kind of need to give myself permission to go on more political rants because I enjoy it. And sometimes I like talking about business, and I need to give myself permission to just go on more kind of visceral business content rather than trying to teach. And the organization of all of that content sometimes stresses me out. The idea of, like, Drew, I see your. Your comment about, well, then it should be a separate channel and there should be. And so then my brain gets caught up in the idea that there should be a politics channel and there should be a business channel and there should be a personal channel and there should be all these things. And then managing all of that sounds like a major, you know, total clusterfuck. And I don't like thinking about that. And if I think about it like clusterfuck, then I'm not going to do anything, any of it. So what I have given myself permission to do right now is to just talk about whatever the hell I want to talk about on the channel that I want to talk about it on, which is this one, which is one podcast and one YouTube channel. Now, if there is a better way to do this, I don't know what that is, because just like building a physical products brand and following the plan to a million dollars, the plan that you follow is the plan that works, not the plan that works for everybody else. The plan that you will stick to, the plan that you will actually do is the one that it will work for you because you will be consistent in it. So I've given myself permission to go on political rants and talk about relationships and spirituality and to talk about business all in the same place and not care if people don't listen or if people don't like certain pieces of content. If there is a strategy that is interesting, I am yet to hear it. Like, if there is a strategy that is beneficial while also maintaining the freedom of. Of just doing whatever the hell you want, I am yet to hear that. So, Drew, or if any of you watching have an opinion on that, I would like to see it. But I default to the advice that I would give other people, which is just do whatever it is that you want on the channels that you want to do and follow them out. Oh, hey, Zach Poitra. Good to see him. So that, that's. That's the way that I view it. I would tell somebody who was like me from the outside. I would say, just do the contents that you want to do and the channels that you're already doing and the Ones that pick up momentum you can address later. But stop trying to plan the whole thing ahead of it. First prove to yourself that you have the permission within yourself to go do and carry out the things that you want to do and then you plan them. You build the momentum and then you plan to sustain the momentum. You don't plan to have momentum. You allow yourself to slip into that and then create the plans and the structures and procedures to be able to do that. That is my opinion. If there is a better strategy for that, then I would love to see it. Thank you for the kind words. Boundless Martial Arts. We're going to wrap up here.

But. Hey, Steven. Yang, good to see you. Hey, Tiffany. Hey Brian.

Aussie girl. I find you fascinating. I hope you come back. I hope you. I hope you come back and I hope you come live in the green room sometimes that we can talk about this live without me just responding to your comments. Bram, thank you for the kind words. I appreciate that and I agree with you. Thank you. Matt Olms, I'm so excited to work with you next month. Stefan, thank you for watching me on the summit over the weekend. That was really fun. Let me answer your question as kind of a kickoff for the rest of today. He says, I've got about 100,000 visitors on my website. Awesome. I'm trying to sell my products on Amazon. How do I recommend this? So, Stefan, it depends on the market that you're in and the industry that you were in. But what I would try to do is I would take the momentum that you've got of these hundred thousand visitors that you've got every month. And I would bring them over to a platform where you have direct access to them. That's an email list, a messenger list, or a Facebook group, or even a text platform, whatever medium that you are comfortable creating, bring over those hundred thousand visitors a month. You won't get all of them, but you'll at least get a thousand of them. Right? Let's say it's 1% of people. You take that group of people and you bring them onto someplace a more like a closer locus of control. So if you're in fitness, for example, and you start doing blog content that matches the supplement line or the fitness line that you're about to release, then then you start putting them into a notification list or a hot list or a lead magnet that warms them up for the product launch. You get 1% of those visitors onto a list. You've got a thousand people. And a thousand people is way more than enough than you need to be able to pre sell a few hundred units or get 25 sales a day out of the gate to be able to have a successful launch. So a thousand people on a notification list will result in at least 100 sales. 100 sales will get that first seed of reviews and now you've got momentum. You can start tapping in sales every day, you can start launching, planning and launching that next product and as a result you're now kicked off on that business. So once again the process is to take that momentum you've already got, get them into a place that's within your locus of control and then you start doing kind of a pre launch of those people so that when the product is live, you are seeded with sales and and you can get that momentum in those reviews going from there. All right team, it is great to see you. Thank you for hanging out with me. This was really fun. I so enjoyed when you guys are really active in this. It makes this so much easier and so much more fun. So you guys made my morning. Thanks for hanging out with me. If you are ready to start your journey as an entrepreneur, go over to capitalism.com start for our free resources. We have some free guides, some free videos and some curated podcasts that will make your process easier and you'll get a lot of value out of going to capitalism.com start. If you have an idea you've been kicking around and you would like some help building that out and you'd like to work with my team directly, you can go over to capitalism.com Inc. That is the notification list for the capitalism incubator that is our more hands on experience. It's a mentoring experience with myself and some hand selected people who are going to bring their resources and their knowledge to help you kick off a profitable, successful business and build the foundation for a seven figure brand that you can sell. If you are watching on YouTube, please ensure that you are subscribed. I do videos almost every day and go live here several times a week on the channel. So make sure you are subscribed to the channel and I'll see you guys next time. Take care. Thanks for hanging out with me. Have a great day.