Ryan Daniel Moran gives brief marketing/product advice: target customers specifically enough to serve them well but avoid over-narrow niching that needlessly excludes potential customers. He illustrates with examples (e.g., 'small pet owners' → 'small dog owners' → 'wiener dogs') and notes ideological groups may disagree with his Capitalism.com message.
You want to be specific enough to serve someone, but not so specific that you start isolating people unnecessarily. There is something to be said about isolating a specific group so you can serve them. Socialists tend not to like my message from capitalism.com but I don't intentionally isolate anyone for, like, unnecessary reasons. Right, so in like, in your. That's an extreme example. But in your case, you're like small pet owners. Got it. Small dog owners. Wiener dogs. Now we've just niched down unnecessarily.
