Aubrey Marcus built Onnit from a three-person operation stuffing Alpha Brain mailings in an attic in 2011 to a company with 120 employees. He tells entrepreneurs to enjoy the process and celebrate small wins instead of only chasing the next milestone.
2011
About 120 employees
August 24–25 (year not restated in chunk)
Hey, Ryan, Daniel Moran here. We're at the headquarters of Onnit with the CEO of Aubrey Marcus. Aubrey's going to be hanging out with us August 24th and 25th in Austin, Texas. I want to know if we go back. OnIt began in 2011, right? So we go back seven years. Where was this brand in terms of its ideation?
This brand was in the attic of a small like boutique and it had three people in it and were stuffing trash bags full of, you know, postage envelopes full of alpha brain. And it just started to, just started to click like, oh shit, we might actually have a business here. And that's where it started. In a room smaller than my office is now. We have 120 people and then it was three people in an attic and now it's a much different thing. So it's been a beautiful journey throughout those years.
So I work with a lot of entrepreneurs who are in that stage of they're bringing an idea to the world and, and I think you're being on the other side of that. You've seen what's possible. So what advice in 20 seconds or less would you give to an entrepreneur who is in that place that you were seven years ago?
Enjoy the process, you know, like actually enjoy it. Like, keep striving, keep working, keep fighting for what you're building. But don't forget to enjoy the little wins along the way. Don't forget to enjoy each little step in the journey because your whole life is a journey. No matter where you go, there'll still be something you're building for. The only thing I regret is not taking a little more time to be like, oh, it's cool that I'm at this stage, you know, like I'm enjoying this and giving myself a little bit of the emotional freedom from that constant fight to really enjoy the process a little bit more.
August 24th and 25th. If you are an entrepreneur who sells physical products on Amazon, Kickstarter, your own store, click Funnels. We're going to be bringing in some of the best of the world to deconstruct their processes for how they went from nothing, just an idea seven years ago ago, to having 120 employees to having an impact all over the world growing a business that you're really proud of that is changing lives all over. And it's going to be here in Austin, Texas with some of the best in the world, Aubrey included. So I'm excited to have you.
I'll see you guys.
All right, we'll see you there.
Sam.
