How To Build An Audience Of Buyers: The Easy And Profitable Strategy To Launch Products

There's a lot of conversation about how do we drive traffic to Amazon or how do we drive traffic to a funnel to be able to make sales. I would highly recommend that you send them to a conversion point, meaning a place where you get their data, you get them into Facebook messenger, you get them into an email list, you get them into a Facebook group. You have a place to communicate with them rather than lose them. That's my recommendation. And then we make them an offer. So this might be hard to read and I'll wait for the phones to go up and for me to check if my zipper's down. But I'll read this to you like I just made up this copy on two hours of sleep. Minimal viable copy in an email. It might be. Hey, we've been working on a new blueteth head blue teth, which is like a Bluetooth. A new Bluetooth headphone that doesn't fall out when you're running. We've got 100 on pre order right now and we need some feedback. Do you want to be first in line?

Simple enough. They reply, yeah, I want one. Great. Just to confirm, we've got 100 of these, so I want to make sure that we get them to the right people. Would you be willing to send us feedback within 30 days of use?

They reply, yeah, sure, I'll do that for you. Awesome. Here's the link where you can get it before anyone else. I'll hold one for you until Friday. Let me know if you have any questions. Otherwise I'll follow up in a few weeks to get your feedback. Simple enough. The idea here is to go to the people who are in our contact list, get them to raise their hand and say, yeah, I'll take one. And then we make them an offer. Notice we're not saying we're giving a bunch away for free. We're gonna do it at 75% off to get because we need reviews. It's going to our minimally viable buyers list.

Making them an offer and asking them for feedback. And this is how we start the process of taking a brand new product, releasing it to our audience and repeating that until we've got three to five products selling 25 to 35 sales a day. You have a million dollar business that we can scale from here and the scale will happen in two parts. We're gonna scale it by building the audience and we're gonna continue to optimize Amazon. This is how multi million dollar businesses are built.

This is how it might be done on Facebook. Similar process. Big News for Men, the world's most comfortable underwear hits the shelves on October 2nd. Comment below and we'll put you first in line. Video of how would you do a video of men's underwear that wasn't super creepy? I don't know. I don't want to see that ad. But.

If you had an ad that wasn't super creepy about your men's underwear line, this might be sample copy for you to use. And then you'd follow up with them via manychat, which is how we get people onto our messenger list. Hey, saw your request to get our new style of underwear that come out on October 2nd. Do you want me to add you to the notification list? Get them to raise their hand. We're building up now a launch list. We're building up a group of people who are saying, I want to be first in line for your product. You could do this for five bucks a day and have your ideal people raising their hand, being ready before your product is live to buy your product. These are people who are sitting, waiting and ready. This is how we build up that launch list. It's how we build up that distribution channel for new products.

Your goal in this stage is to build a responsive enough audience to be able to churn out new products consistently and profitably, which makes it way easier to rank for keywords and to get reviews predictably. Does this make sense?

Oh, that made me feel good about myself. Thank you.

Sam.