How to Buy a Business with Little to No Money

I bought a dropship company a few years ago. The seller was the only one working in the business, but he liked to play golf. So during the day he would not even pick up the phone calls. He would have at least 10 missed calls a day. And he was telling me about this and I said, why didn't you just hire a virtual assistant? And he said, well, I didn't want to trust someone else running my business. All I did was when I took over the business, I hired a virtual assistant, taught her on the products. We saw about a 40% increase in revenue in the first three months. I did not do anything else. Nothing else at all. That's all it took.

You're listening to Freedom Fast lane, presented by capitalism.com this is the show about building businesses and investing the profits so that you can live life on your terms. And now, your host, the future owner of the Cleveland Indians, Ryan Daniel Moran.

Hey, fastlaners. Ryan here. Welcome to Freedom Fastlane. Now, most of you know that I have made most of my money building physical products brands. I recently exited, sold a majority stake in one of my physical products brands. What you might not know, I've talked about it here a little bit, but I now buy physical products brands and I have a separate business that is about starting and purchasing physical products brands and running them through kind of a machine. What you also might not know is that I cut my teeth in this business in the Internet marketing world by buying and selling websites. And the reason I did that was because websites have really low valuations as compared to cash flows, and they have kind of unlimited upside because you can change a few things about websites or just web businesses in general and in order to get the profits up so you could buy a business for very little or no money and then add some what I would call refreshing paint and carpets to it, like changing the monetization or emailing the list or putting advertising on the site and it could be really, really profitable. And some of that is also true with physical products brands, which is why I purchase them and then I work my magic to get them selling better on Amazon or I email the list or we launch new products, all of that. Now, the reason I'm telling you this is because some of the world's richest people, people like Warren Buffett, don't start businesses. They buy businesses and they put them through their machine. They're investors. They're investors that are following the cash flow and they have the operations to be able to scale those businesses. What I really like about the Internet version of this is that you can start with out having billions of dollars like Warren Buffett has. So my focus of my career is moving more and more to my roots of buying businesses, starting businesses and running them through a machine. Some of you probably know that I make way, way, way more money doing this stuff than I do teaching this stuff. So my focus of my career is going back to investing businesses, buying web websites and web businesses and being more of an investor because I have the cash now since my recent exit. So today I wanted to bring back an old episode that I recorded with my buddy Shaquille, whose full time focus is in buying web businesses. And when you listen to this, you're going to see how you could actually be an entrepreneur without having to have capital, without having to start the business yourself. And we're going to deconstruct Shaquille's model. And the reason I had him on in the first place was because I knew I wanted to return to this type of a model once my career is at the point that it is now and I am now moving in that direction because of that. I am interested in putting a little bit of a group together to be ahead of the curve of this and actually share what I know and also discuss some of this with those of you who are interested in this type of a model. So I am doing a bonus from now until November 9th for anyone who grabs a ticket to the Capitalism conference. At the capitalism conference.com I'm doing a bonus. We're calling it the Warren Buffett bonus. And I'm going to be doing a four part class about buying Internet businesses. We're going to be talking about how to find them, how to fix them and make them more cash flow positive. We're going to talk about how to sell them, we're going to talk about the little things that you can do in order to get your ROI higher and we're going to talk about how you fund these. How do you actually go out and get the capital that you don't have to have so that you can enjoy the cash flow from these businesses without having to put a ton of money at risk. You might recall that one of our students, one of our backroom students, Bill Evans, did this and we posted about it on a recent podcast where he went into a business with very little of his own money and now he has a cash flow positive business that allowed him to leave a corporate career and now he's a full time entrepreneur without having to build the business and without having to have a ton of capital to put into the business. So we're going to be talking through those types of transactions in this bonus class and all you need to do is to get this Warren Buffett bonus is go to TheCapitalismConference.com, reserve your ticket before November 9th. And I'll be doing a four part class ahead of the Capitalism Conference because I want to have a conversation with those of you who are into this stuff, cruising into the New year and cruising into Capcon 2017. So enjoy this episode with Shaquille Prasla and I will see you this December at the Capitalism Conference.

Hey, everybody, welcome to Freedom Fastlane. Today I'm joined by Shaquille Prasla. Shaquille, thanks for hanging out with us at Freedom Fastlane.

Hey, man, thanks for having me.

Hey, you know it. You know, we met. I don't even know how we were introduced, but, you know, we had a nice lunch together at Kirby Lane here in Austin. I didn't even know you were a fan of the show when we sat down and you told me that you were. But I think you just have one of the coolest business models and it's something I've been passionate about for a long time and want to kind of resurface. And we'll tease a little bit about that. But before we go into that, Shaquille, would you kind of give us a little bit of your background and then we'll go into, you know, the empire that you're building.

Sure, sure. So I've always been in the retail space. I used to own convenience stores, so I've been in the brick and mortar store. I've dabbled with real estate, but my biggest interest has been in technology and online retail. So about a few years ago, about five years ago, I started a website selling cufflinks and tie clips and men's accessories. And from then on, I started acquiring online companies because I noticed when you start a company, you put in a lot of time and effort into it and, and I wanted to bypass all that. I wanted to pay a premium on that just so I could have a existing business that I could quickly grow. So I've been doing that the past three years as I've just been acquiring online companies.

And when you're acquiring them.

It'S my understanding, at least the way that you described it, is you're making the decision mostly based just on cash flow and if you can grow them. But are you acquiring a certain type of business? Like, are you in one specific industry? But from what I remember you kind of are just if it cash flows, I'm interested. Is that the case or am I misunderstood?

No, absolutely. So I'm not any, I'm not particular about any product. It has to be a good cash flow business. It has to be a good product. So there's a couple things I look for when I want to acquire a business. It definitely has to be a evergreen product. And what I mean by that is it has to be a product that's not a fad, it's not a trendy product, it's going to be there for the next few years. So the product itself has to be sort of in demand.

Another thing I look for is the seller. I want to know the seller. I want to know the business that they're running. Is it a underserved market? Are the products in demand? But they're still not getting enough traffic? So that's one of the things I sort of look for, is the potential for growth in that aspect. There's a lot of times where sellers just get burnt out. They want to try a new industry or they have growth opportunities that they don't want to go after just because they don't want to go with the stress.

My biggest acquisition was two years ago when the seller, he's in Chicago, he.

Stopped serving ads, he stopped running ads.

Profitable ads, because he just did not.

Want to deal with the stress of.

Too many customers handling too many employees. And I just said, man, I'm gonna buy this business from you. And I did. And you know, I was able to.

Grow that into a multi seven figure business. So, you know, things like that, there's people out there that just don't want to run their business, that they're tired of it, they just want to get rid of it. And those are people I want to buy from.

So what's interesting about that is, you know, you're after the cash flow. But it seems to me that it might get a bit overwhelming managing businesses that are in different industries and that have different goals. So how is it that you can flip from something that sells cufflinks and then go after something that sells a SaaS product or sells on Amazon or sells advertising if there's no consistent trend between them? How does Shaquille keep his sanity?

Oh man, it does get tough sometimes.

But the, you know, the biggest thing that you need is good people around you. Now I always buy physical products whether they're on Amazon or they're selling on ebay or that they're dropship or, you know, the custom products I always make.

Sure that I have a good team.

When you buy a business, you know, let's, for example, let's give, you know, our metal promotional products that we sell. This was a new product line for me. I knew nothing about manufacturing of metal products. I did not know how they were getting made in China. I spend like the first month being side by side with the buyer, I'm sorry, the seller, working with them full time, just learning the whole business. I use that knowledge and I transfer that knowledge to a manager. That manager is in charge of running that business, in charge of handling the customer service reps. They're in charge of running the whole.

Business and they're incentivized to do that too.

If the company makes more money, they make more money. But I always try to pick good people to run the business.

So you're out of it at that point, is that right? So you basically get to buy the cash flow and then advise the person who's going to manage and then bounce out, is that right?

I try to automate as much as I can from my stands. So if it's giving strategy, that's what I'll give. As far as working in the business, I don't spend too much time on that. That's why the manager is there. That's why we have artists, that's why we have contract employees. They're in charge of running the business and I give sort of the high level strategy saying, hey, let's go after this market, let's produce this product, let's build this website, let's do this banner, let's do this ad. And they implement everything. I try to just keep on absorbing as much knowledge as I can from forums, from news and I translate that message to my employees who then implement it.

That is a beautiful model because that just keeps you in the like the tycoon chair, right? You get to buy all the cash flow and then pass all the good ideas to good people. I guess the next logical question to ask is how are you consistently finding good people?

Sure, sure. So it's a matter of trial and error. You have to, you know, it's sort of as if you're launching a product on Amazon. Sometimes they work, sometimes they don't. You have to just try them out. I will look on upwork for some outsource employees. I will look on Monster and just a variety of places just to see the potential of people out there. I will personally interview them, I will ask them about my business. I sort of go through this three step process of interviews where I, you.

Know, I tell them, if you were.

Given this task, how would you handle this? If I were to tell you I want to grow this product line, you have 12 hours to figure out how you can grow this business, do your research, come up with a business plan and tell me.

And usually I use that kind of strategy, putting them to do these tasks before I start to hire them. Sometimes they work, sometimes they don't. I do go through a three month trial period of just testing them out, see how they're doing. And once they prove themselves, I bring them on full time to run my businesses.

And are these usually local people? Are they virtual?

Your managers that are running those businesses, what's your arrangement like with them?

So everyone is virtual, everyone works from home. And that's one of the selling points I try to give to them is.

Hey, you can work from the comfort.

Of your home, but you have to be running my business.

And some of them are outsourced employees and some of them live in the.

US So it ranges on what type of business it is. If it's a smaller business, I will probably use a outsourced manager. If it's a larger business like my metal promotional company, the manager, the CEO who runs my company right now, he lives in Austin and so he's the one that running the company.

Got it.

Hey guys, this is Ryan.

We're going to take a quick, quick break and we'll return to the show in a second.

Hey guys.

You know that my financial strategy is to build businesses and to invest the profits. And when it comes to investing the profits, I look for cash flow. I look for it to be backed by something real and I look for tax efficiency. It's why when I recently sold a business, I called the good folks over at Four Peaks Capital Partners and today's episode is brought to you by them. You've heard them on the podcast before when I interviewed Mauricio Rauld on the topic of Mailbox Money and why investment funds could be a source of passive cash flow for some entrepreneurs. I use investment funds like Four Peaks as part of my long term strategy and I'd encourage you to go listen to the episode called How Rich People Generate Mailbox Money and you might want to check them out if you're looking for opportunities right now with asset prices as high as they are. I am mostly looking at cash flow opportunities, which is why I had them on the podcast. So make sure you check out that episode on Mailbox Money with Mauricio Rauld.

It seems to me like, in theory, this is a perfect business, right, because you just get to acquire cash flow, tell somebody else how to manage it and get out. But I can imagine that it can be very complex and complicated and there are days you probably feel like you're going crazy because it could just be.

So much going on.

But you also have a nice container for managing all of the chaos. So would you give us some insight into the, I guess, the involvement of detail that you feel like you get involved in? Do you feel like there's a lot going on and you're barely staying above water, or do you feel like you're systematically building kind of an empire of different businesses?

Sure, sure. So let's just say this year I definitely want to acquire more companies. So it's not a matter of time, it's a matter of how I'm delegating that time. I sort of use that 8020 rule where, you know, 20% of my time has to be for 80% of my growth.

So that's sort of the strategy I use. I use a lot of overall high strategy of making sure that my employees are showing up on time, that they're managing the business, that they're running the ads correctly. I'm not an Internet marketer. I'm not good at that stuff. Things I'm not good at. I will outsource it. I have agencies that send me reports on how the business is running and I do a lot of weekly calls to make sure that everyone's doing their work.

There's a website I use called Hubstaff, which is great to monitor your outsourced employees. Basically is like upwork, where it takes screenshots of their work, it takes clicks of how many times that they're actually moving their mouse every 10 minutes to show their efficiency.

And so just apps like that, softwares like that, I'm able to manage the people and sort of give this high level strategy of making sure that the business is growing. Every month I sort of give this projection saying I want to hit this much of revenue, I want to hit this much of customer acquisitions, I want to make this much of sales. And every week we track that in our Slack group, making sure that we're able to keep hitting that.

You say that you're not an Internet marketer. How do you describe yourself? Do you call yourself an investor conglomerate? How do you describe it?

Yeah, so it's funny. I mean, I would probably call myself an investor.

I think my true asset is just analyzing businesses and finding good opportunities for growth.

I used to Spend a lot of time on Google, just researching, researching, researching. You know, if I type in a keyword I would probably go to page 30 just looking random things up. And that's what I usually enjoy. I just like reading, I like researching. And that's how my interest in businesses came for sale. I mean, I think I look at probably over 100 online companies for sale a month just to look at their prospectus, just to see how businesses are growing, just to see if my interest is even in there for this business. But I think I'm an investor that's just looking to do some research, just to look for that new gold nugget of opportunity.

So let's talk about that growth process.

Hey guys, this is Ryan and I.

Wanted to take a quick second to talk to you because I know that you listen to the show because you're a different type of entrepreneur. You are building something, you probably run multiple projects. You are beyond, beyond the point of trying to make a little bit of side money. You are thinking about the long term and you are thinking about which of your projects is going to be your empire. You're starting to think like a real business and you're also looking for investment opportunities that are going to grow your wealth, are going to increase your cash flow and make you free for life so that you can live life on your own terms. I know that's you because it's also me. And that's why we hang out. And if I'm describing you, then I'm encouraging you, inviting you to grab your ticket to the Capitalism conference. We've already announced a bunch of our celebrity keynotes who have built hundred million dollar and even billion dollar empires. We're bringing in a panel of investment experts that are going to talk about cryptocurrency and what's going on in the economy as well as some marketing and sales experts which specialize in physical products and online brands so that you can grow your business beyond seven figures scale to eight figures and even plant the seeds for the nine figure hundred million dollar empire. I know that you've got your sights set on something big and all of my big breakthroughs have come from events, but I was always frustrated with the types of events that I went to.

Because I thought it was mostly small.

Minded people and there wasn't the ability to pick the brains of the individuals who have really built something great. So if you want the playbook to building an eight or a nine figure business as well as the playbook to building a team that builds your business for you and grows your marketing and sales channels bigger than Amazon and you want passive income and to pay less taxes and long term wealth from your investments, then this is a can't miss, must not miss event. These tickets will sell out. So go to TheCapitalismConference.com to grab your ticket and reserve your seat. This is the only place where you're going to be around big level entrepreneurs who have built something and are coming back to give you the playbook. And if you get one of our.

Elite access passes, you'll actually get out.

Of your seat and go with the speakers backstage and meet with them one on one. This level of access does not happen often. We do it once a year and this year it's December 7th, 8th and 9th in Austin, Texas at the Capitalism Conference.

So let's talk about that growth process. When you take over a new business and you get the manager in place, I assume their job is to make sure nothing breaks, make sure that the processes keep running and to improve those processes as much as possible and you're looking at growth. What opportunities do you usually look for to add to a company in order to increase its profitability?

Sure, sure. So when a business comes for sale, the number one question I ask to a seller is what growth strategies would you suggest for a new owner to implement that you just did not have time to get to? And that question.

Definitely sparks that true interest in me in that business. I bought a dropship company a few years ago. The seller was the only one working in the business. He was managing the business, but he liked to play golf. So during the day he would not even pick up the phone calls. He would have at least 10 missed calls a day. And he was telling me about this and I said, why didn't you just hire a virtual assistant? And he said, well, I didn't want to trust someone else running my business taking the phone calls, seeing how they answered. And so I just missed the calls. And I would either answer the next day or later on that evening. Well, we all know that customers like to shop around and that just means that they moved on. All I did was when I took over the business, I hired a virtual assistant, taught her on the products. We saw about a 40% increase in revenue in the first three months. I did not do anything else, nothing else at all. That's all it took.

Just, just small things like that. I look at a website to see what their bounce rate is, if their bounce rate is, you know, 60% or really high. I look on their website to see why the website? You know, why the customers are bouncing off the website. I'll use a app or website called Heat Maps, where it shows you sort of how the customer is moving their mouse, where they're clicking a lot and just making simple.

Conversion lifts on the website. Showing, this is what I'm selling, this is why you should buy from me does wonders for the customer. I've seen if you have, let's say, 10,000 visitors to your website, and you have a average industry of 2% conversions, and that means you're getting 200 sales a month, what if you could increase that by just 1% to 3%? Now you have an extra 100 orders a month. And you know that. That, you know, 200 orders to 300 orders a month, that's a 50% increase on your revenue. And usually I just look to see how I could just get. Initially, I don't look to see how I could get more eyeballs. I look to see how I could get those current eyeballs to buy more stuff. So I'll definitely market the current base. You'd be surprised to know that, you know, I bought the socks company for sale last month. They had a customer list of about 15,000 people. Not too big, but they were only mailing them once a year, just once a year. So these things just make me drool. I'm like, yes, this is great. You know, tell me more things you missed out on so I can just do them.

And, you know, I ran a campaign. All I did on that mailchimp campaign said, hey, guys, order from me in the next week, get 10% off. And we had over $10,000 worth of orders just from that thing.

Wow.

And, you know, I'm not doing anything big.

You know, this is not genius work.

These are just missed opportunities by the previous seller.

They just did not want to do this. Either they did not want to learn the technology or they were just lazy.

So those were a few things.

Another thing I do is I look at the product line. So let's say you're selling just one T shirt, and that T shirt's selling a lot. What I would do is I would add another color of that T shirt. And what that does, it increases your.

Average order value because that customer will.

Buy that black T shirt as well as that red T shirt. They like the quality. They want more colors. And I usually just sort of add more product lines. Use the 8020 rule of, you know.

The top 20, 80% selling coming from 20% of products, and just add variations of that.

And with you know, these businesses are. They tend to all have different sales models, right? I mean, some get their customers from SEO, some are on Amazon, some just collect email lists. They're all different. Is that right?

Absolutely.

So most of my companies I've bought.

Have relied on either.

So I usually try to look for companies that are mostly getting their traffic from organic traffic, that are sort of ranked highly, that come with a customer list, that have done no ads, and those are sort of the key opportunities for growth.

And when you buy these, are they usually cash up front and the deal's done? Are there earnouts involved? Are there terms? How do you usually finance them?

Sure, sure. So I think the great part about online businesses now compared to a few years ago, is banks are willing to finance Internet purchases. You know, first, when I went, you know, four years ago, hey, you know, XYZ Bank, I want to get financing for this Internet company. You know, they would come back and say, well, what assets are there? What guarantee is there that you're going to pay me back for a, you know, Internet business? So I think the Internet itself, the online business, it's becoming a maturing market where banks are seeing this opportunity to finance them. And so I think there's four key ways to get either financing or money for the business. I think the first one is what I just mentioned, bank financing. So with financing, you have your traditional regular loans or you have your SBA loans. The great thing about SBA loans is you could put down as little to 15%. So you get 85% financed from the bank. The great thing about SBAs are they're partially guaranteed by the government. So the banks are, you know, they have less risks, they're incentivized to push for SBAs.

But they do come with a little more strict requirements. But I think the number One key to SBAs are they do finance up to 85% of your acquisition.

I think that number two would be owner financing. So there's definitely an opportunity for the owner to finance part of the deal. Or you could also have them either do a earn out or a holdback. So if the company does a million dollars in revenue, I will pay you this much amount of money that's left over.

Yeah, I had never thought to do it that way until you actually turned me on to that. Let the record and the transcription of this podcast know that Shaquille turned me on.

So.

You really made me start thinking in that way, which was really helpful.

When you're acquiring these companies, where is most of the deal flow coming From? Is it coming from brokers? Are you actively going out and looking for them? Where do you find most of your deal flow?

Sure, sure. So I think with the increase of online companies coming for sale, there's a lot of brokers now available that exclusively deal with online businesses. So I think all of them put their business up for sale on buybizsell.com so you could find pretty much any business either. If it's a brick and mortar store, real estate, you can go to that website and pick specific fields such as an online business software that you want to buy. You're looking to make $100,000. You could field all that and list all these businesses for sale. I usually go through them every week. I get an automated weekly email saying that this business fits in your criteria. This is for sale. And usually I start my search from there. I also have, since I've bought, I.

Think, eight businesses now, online companies, I.

Have pretty good relationships with brokers where they will let me see the business for sale before being sent to the mass market. So I do have a leverage there where I get an insider's peak. But usually, most of the time, I'll probably pass on some of those deals too. You will usually find all the businesses for sale on by Bizldo. There are private brokers out there that do exclusive work just for online businesses. There's, you know, Quiet light brokerage FE International. I believe they came to your freedom fast lane live as well too.

They've been on the podcast too.

Yep, yep.

So, you know, there's definitely good brokers out there that will broker online business, but you'll usually find them on by Bissell.

Interesting. So you're going through brokers and you're also looking actively and sometimes you will go out and raise money in order to buy them. You automate the whole process through.

The manager on that business. And then where do you spend the majority of your time once the business is acquired?

Sure, sure. So the first month, what I try to do is I try to learn the business model. It's, you know, imagine you starting all over and you're trying to learn about socks. There's so many different customizations for socks and, you know, different colors out there and yarn material. So you definitely have to learn all that. So I visited the factory, I asked the customers, I asked the employees, I asked the owners how this business works. And for the first month, I am just learning the business. From months two to 12, I am growing the business. So I will spend up to 50% of my profits from that business. Even more on just growing the business, whether through testing out new products, testing out marketing avenues. You know, I'll spend a lot of the money just growing the business. And towards the, you know, month six to 12, I will shift it to automation where I will give all the workload to the manager, the customer service. I will try to automate as much as I can and move on to the next project.

How long do you usually take a break in between acquisitions or are you just funneling through them? It sounds like there's a lot of research that you spend getting to know the business. So how often are you acquiring them?

Absolutely. So I was looking at, you know.

Part of my 2016, you know, I was looking at my goals and stuff. And I, I believe for 2016 I probably looked at over a thousand deals and I bought two of them, only two of them.

So I spent a lot of time definitely researching businesses, asking questions. And, you know, I'll go through the.

Whole funnel of, you know, maybe having.

An interest in 50 of them. I will place an offer on 10 of them. And not every time the seller will accept your offer. Right. There's multiple buyers out there, there's multiple crazy people out there that will just give a crazy valuation on the business. And sometimes it just doesn't make sense to take the risk.

Right.

So these two businesses that I bought, you know, they made the most sense, came at a good price. And so I don't necessarily, if I buy something today, I will be looking again tomorrow. That's my. I just love that feeling of looking at acquisitions.

That is actually really interesting. You said that a lot of these businesses have crazy valuations. In your opinion, what do you consider a reasonable multiple? I'm guessing you pay on multiple. What do you consider to be kind of your sweet spot for acquiring an online business?

Yeah, you're absolutely correct. It is a multiple of a profit. Right now, E commerce companies, physical products, they go from anywhere from 2 to 3X, 2 being sort of the newer websites and 3 being more of a established business. My sweet spot's right in the middle. Two and a half. So that's two and a half multiple. If a business is making 100 grand a year, I'll pay up to a quarter million for that business.

Would you pay more if it was, if there were terms involved, if the seller was financed, or would you kind of keep a hard rule on how much you're willing to pay?

No.

No. So there's definitely leniency on that. If a business has a lot of potential for growth. So the Sox business, I bought it at a 2.8x mainly because they were driving all their traffic through organic. They were not using any Google adwords, they were not using any Facebook ads, they were not using their email campaigns. They had a overpriced customer service rep. So looking at those things, I paid a 2.8x on that. So it varies on the growth opportunities. It varies on the financing deal.

I haven't used owner financing yet. I've used some bank financing. Because if you look at the basics of bank financing, if you're getting a. If you're buying at a 2.5 multiple, that means it's a 40% return on your money.

Right.

If you're able to finance at 6%, you're sort of making that 34% on your money. I'd rather just save all that money and keep buying stuff.

Hmm, that's beautiful. What would you say is the hardest part of the process? Because the way you're describing it seems very simple and straight up. So what would you say is the most difficult part for you?

Yeah. So, you know, with buying any kind of business, you know, you have your pros and you have your cons. Sometimes businesses will not work out as you anticipated, especially with the online business.

I think online businesses are way more.

Riskier than brick and mortar stores. Anything can happen online. If you are ranking highly for a.

Keyword, Google could come in and shift.

Their algorithms and say, hey, sorry, you know, you, you lost your rankings and all of a sudden you went from page one to like page 10. And I have loans to pay off. That gets scary sometimes.

Yeah.

And just to clarify, they do not say, I am sorry, they just remove you and put you on page 12.

Absolutely. And you know, it's, it's the risk that you have to sort of take on. But that's one of the things I am really scared for. So I have that Google fever sometimes.

Where, you know, what if you get dinged for having, you know, these kind.

Of backlinks and such. So that's sort of my fear, sort of my struggle.

One of my websites did go through.

A penalty where I went from page.

One to page three. But I was able to quickly get it back through other forms of advertising.

But there is that fear of sort of deranking.

And do you just have to be comfortable with that risk or do you do things to try to mitigate in the event that something like that happens?

Absolutely. You have to prepare for the worst. So, you know, I think that, yeah, the Biggest fear is definitely sort of.

The Google deranking you. But even on Amazon, you can unknowingly.

Be selling a product that sort of has an IP owned by someone else.

And Amazon can say, hey, you got suspended, you cannot sell again. So in order to really mitigate that, you have to have multiple avenues of traffic. You cannot just focus on Amazon, you cannot just focus on organic traffic.

You have to keep testing out email.

Campaigns, you have to keep testing out different forms of ad campaigns, and, you know, video campaigns. You have to constantly keep trying things out. You will, if you sell your business in the future, you are more likely.

To get a higher multiple.

And if you have this diverse avenues of traffic, amen to that.

And how was it that you were able to recoup the lost revenue from that one site that just went kerplunk in Google's rankings?

Yeah, so what I had to do there was I had to start doing a bunch of content around leather jackets and motorcycle. A lot of motorcyclists use leather jackets, so started using a lot of content for that. I started doing more ads. You know, I was more aggressive trying to get my ads profitable besides the content and ads, you know, I was adding products, I was trying to look for new keywords to rank for. And, you know, slowly I think I lost my ranking within, you know, five months. I was back to my original ranking and, you know, now it's even better than it was when I first bought it.

Wow.

So, yeah, I think when, you know, when competition comes in, when Google does it, it forces you to get your thinky cap on and just, you know, work your butt off and just start being aggressive and starting to grow your avenues and stuff.

Well, Shaquille, I don't know if you talk about this stuff publicly. If not, you should. I think the business model you're following is one of the most interesting ones. And as I continue my. My plan to own the Cleveland Indians, the acquisition model becomes more and more interesting to me. Is there a place where people can follow you? Is there anything that our audience can support you in doing? And if so, let us know because this is very fascinating to me.

Thank you.

Thank you. Yeah, well, I wish I was more active on Twitter, Instagram, but you could email me@shaquillezventures.com or you could visit my website, szventures.com to see sort of my progress and my projects that I'm working on.

Was that spventures.com?

Yeah, s z Ventures. I had to do it after my name and my wife's name.

Got it. Cool. Well, Shaquille, this has been very fascinating for me and I'd like to hear your thoughts over@freedomfastlane.com if you want to hear more on this topic and you have questions for either myself or Shaquille on this, post them in the comments the show notes@freedomfastlane.com and we'll take to them. Shaquille, thanks for hanging out with us today.

Thanks, Ryan. Enjoy the weather in Austin.

What fascinates me about this model is it allows you to get into the game without you having to have an idea, without you having to have capital, without you having to have a lot of experience. You can piggyback off the good ideas and hard work that someone else put in. You can get the capital from places that are not your own bank account and you can acquire these businesses for really what I'd consider pennies on the dollar because the valuation per cash flow tends to be very low with web businesses. And if you know anything about monetization strategies, you can quickly apply them to these businesses and get that cash flow a lot higher. So that's why I'm putting a little group together to go through some of the things that I know about this process. I have built and sold and bought and sold quite a few businesses. So I'm going to be sharing what I know and also putting a group together that can chat about it and can explore some synergies. And you'll be able to hang out and meet one another at the Capitalism Conference this December. So we're starting the class on November 10th. So I need you to confirm your spot at the capitalism conference by November 9th so you can go to the capitalism conference.com to reserve your spot. And if you do that before November 9th, you'll be eligible to participate in the Warren Buffett Bonus class. It's going to be a four part training. We'll talk about using money that is not your own. We're going to talk about boosting the profits of each business. We're going to go through the entire model of how you can get into this game without using your own ideas or your own cash. And we'll even talk about selling these businesses because I just happen to have done that recently. So we'll talk about all of this inside of the Warren Buffett Bonus. And if this episode with Shaquille resonated with you, then you're going to get a lot of value out of this bonus class with me. And I'm just doing this because I want to meet other people who are into this because it's going to be the next stage of my career. It's going to be the next stage of the focuses that I work on. And I already am buying up and building new businesses like these. I have acquired five in the last six months. So this is something that I am actively pursuing and something that I'm excited to share with you and mastermind with you on. So grab your spot to the capitalism conference@thecapitalismconference.com and we will be sending out access to these bonus classes to anyone who grabs their seat before November 9th. So I will see you inside the class and I'll see you this December at capcon. Hey, if you enjoyed today's episode, please share it with an entrepreneur who you know who might be sitting on the sidelines because they simply don't know that these types of opportunities exist. And if they knew that websites could be purchased for pennies on the dollar and that web businesses could be acquired, they might become a full time entrepreneur. If someone comes to mind, please share this episode with them. Thanks for listening guys. I'll see you on the next episode.