Ryan Daniel Moran breaks down the math for a million-dollar business: typically 3 to 5 products selling around 100 units daily at $25 to $35 each. He covers different configurations and fastest routes to market through Amazon, Kickstarter, and owned channels like email and YouTube.
Questions this video answers
Three to five products.
About 20 to 30 units per day per product.
About 60 to 150 sales per day (roughly 100 sales/day as a middle ground).
About $25 to $35 average selling price.
A single product selling ~150–400 units per day, or an example of ~200 units/day at $60 (≈$2–3M revenue).
Chapters
Okay, in this video I'm gonna show you the numbers behind a million dollar business. And the reason why we even care about the million dollar mark is because in my experience that has been where you have a business that has real legs, that's a business that has scalability. So we have students that have businesses that don't do a million dollars and they have a full time income. They do really well. I mean if a business is selling $50,000 a month and you have 20% profit margins, that's a perfectly healthy income stream for someone. But for something to have a real scalable business that could be really big and impactful, I say the sniff test is about a million dollar business. So by teaching you what I'm about to teach you, I'm not saying you're gonna make a million dollars or anything, I just wanna show you the numbers behind what it takes to build a a million dollar business. Because this little distinction, this one little piece just showing the numbers, has given a lot of people the aha moment of oh, now I know exactly what I need to do in order to have a successful business. So we've got a couple full trainings on this, some of which have been viewed over a million times on YouTube. And I wanted to pull out the one piece that gave the most aha moments. And it's just these numbers behind a million dollar business. And it looks very simple because it is. And it looks like this. If you have a business that sells three to five products.
And those products sell.
20.
To 30 units a day.
That let's do that math for a second. So now we're looking at 60 to 150 sales per day. Or if we find the middle ground there, about 100 sales a day. And we could mix and match this like it might take four products at 25 units a day. But let's just say that it's a 100 to 120 units per day at a price point of about 25.
To $35 on average. And of course you might have some products that sell for $19, while some products sell for $36. But on average they fall in here between 25 and $35. That equals a million dollar business. So we can play with these numbers in a couple of ways. We could, we could just have one product that sold 100 units a day. And by the way, I do have single products that sell between 150 and 400 units per day. That would be a million dollar business. Or you could have 10 products at 15 sales a day. That would be over that 100 sales a day. Or you could have just products that sell for 70 to $100. For example, we have someone in our Network who sells one product. They sell 100 units a day and they sell. Actually it's like more like 200 units a day and they sell for $60. So that's like a 2 or 3 million dollar business with one product. And the profit margins are really, really healthy. So of course the next question becomes, okay, what do we do in order to get this point? So we're gonna leave this alone because this will be a whole conversation of how do we keep our profit margins up, how do we keep our price high, how do we differentiate from other businesses? And we can talk about that. What I really want to focus on are these two here. Specifically this piece right here. So I'm gonna make this really, really simple because if you've got a product, you just put it in front of the right people. You can get to this level very, very quickly. So places that you could put products would be Amazon.com it's super simple to sell on Amazon. It's like $40 to sign up for an account and then you just list your products and submit it for approval. And you could have a product up and running in a couple weeks. Or I have a friend, all he does is creates new products and puts them for sale on Kickstarter.com gets them to that 20 to 50 sales a day mark and duplicates this process. Kind of interesting. Now here is what a lot of people don't talk about. If you've got something like.
An email list.
Or if you've got starting to write sideways here, forgive me, or if you've got something like a YouTube channel.
Or a blog or any place where you can put product in front of people that can accelerate the process really, really quickly. Amazon's cool because you've got millions of buyers shopping there all the time. You just need a few reviews. I've had products that have like 40 reviews, sell 100 units a day. So there's just, there's so much activity there. There's. You can just throw things on there and people will start buying it and make this process a lot faster. And now I want to address this. Now we could go deep into this. So we could have a whole conversation for an entire day about this. Or we can look here, all right, how do I get three to five products? And what we do here is we just identify a person. We could just say moms. Okay, we want to serve Moms. What do moms buy? They buy spatulas, they buy cookware, they buy clothes, they buy gifts, they buy all kinds of stuff. They buy diapers, they buy. Okay, great. So let's make a list of 10 products that that person might buy. And then we're going to go through to manufacturers through sites like there's a site called Alibaba, Alibaba.com.
They have suppliers all over the world that can make any product you want and for about 50 to $100 will make a prototype for you. And then you'd sell it on one of these sites, run it through this process, and in about a year, a lot of times you could have this process completely built out of having a handful of products that sell 20 to 40 units a day. And that's how you have a million dollar business. So that's a lot in just a couple minutes. So what we've done is we put together free training classes@capitalism.com where we teach this stuff in depth. And we do this because we think the world needs more entrepreneurs. We think that it's people's responsibility to create jobs and create new opportunities. So we teach this model in depth, in detail, for free, so that you can go out and use this and. And then we have incubators and accelerators where if you need capital to make this happen, or you need partners, or we have people who have a ton of experience in retail and they can take a product that you created that doesn't even exist right now and put it into retail stores all over the world. So we have this network of people who want to work with individuals who are desiring to be entrepreneurs and follow our training. And so we have accelerators and incubators and training courses that we put people through. If you like this model after seeing it in depth. So you can sign up for one of those training classes for the full training and go through this process and see exactly what it takes to build a successful business selling physical products, physical products that matter, that make a meaningful difference in people's lives, that have an impact in your life financially, and also create goodwill for the people that use it, because it's a product that you're really proud of. So that's what we believe in. We believe we need more entrepreneurship, more capitalism, not less. We think that entrepreneurship and success makes the world a better place and that we need more success. And that's why we teach this stuff for free. So you can sign up for one of our classes to see the full in depth version of exactly how to build a successful business. Thanks for watching. Share this with someone you know who wants to be an entrepreneur or or believes that capitalism is the way that we solve the world's problems, not through government. Thanks for watching.
