How To Earn 6-Figures Building Profitable Audiences

I.

Ain'T.

Trading my dreams for no photo.

I ain't keeping this fire till the cold comes apart.

Everybody I know, everybody I know, it's going on, it's going on. And I don't want to go, know how I'm supposed to settle it down.

So I can figure out who I am.

We'Re.

It's.

So much to love and it's so much to do It's so much to love and it's so much to do It's so much to love and all it's so much to do.

Slow.

It down.

Oh.

My rules begin to howl, wake me up the time.

Can you hear the drumming? There's a revolution coming. All the way. Spread it out. Can you hear the drumming?

There's a revolution coming.

All is down.

It's.

Obviously money.

Who.

Got.

The book? Who has their book?

What's.

Up, Maria?

What's up, Ron? What's up, Josh Baker? Andrew Love, Graham, Elias, no, Awais. What's up, Miladros? Susan Anderson. Hi, Myra. Hey, Greg. Hey, Herb.

Hey.

Karen.

Hey, Drew. Hey, Adama. Hey, Daniel. Hey, Jay. Glad you're liking the book. Hey, Mark. Thanks for getting the book. Hey, Alex. Thanks for getting the book. Hello, C-Money.

If.

You are watching live, say hi in the comments. Hey, Tiffany. Hey, Callie. Thank you for getting the book. Hey, Asphar. What's up, Amit?

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Who is C-Money? Well, that's a mystery away, so you'll just have to wait and see. It'll come to you.

What's up, Fabio? Hello, Walter.

Hello, Sumit. Brendan Collins, my man. It's like we're back together on a Sunday morning. Look at that.

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Hey, Alex. Hey, Josiah. Hey, Tracy. What's up, Jeremy? Hello, Melissa.

Hello, Barry.

Thank you for getting the book.

Some call it church for business owners. Some people call it capitalism coffee. I like to call it the simultaneous sip on a Sunday morning. If you will join me with your cup, your mug, your beverage, your glass, your chalice, your stein, your thermos, your tanker, could be a flask. Fill it with your favorite liquid. I've got cocoa tea. And join me now for the simultaneous sip. Go.

Ah.

Mmm, it gets better every week. Hello, Fred Burge. Hello, Lola. Hey, Thomas Lancer. I don't know what the book... He says, what's the book?

I don't know.

Never heard of a really good book that you should read right now. Hey, Amy. Hey, Ryan. Hey, Sulo. Hey, Sarv. We got quite the group on hand today. All right, listen, if this does, if today's, actually first, whew, I'm a little pumped for today. So let me back up the bus for half a hot second. So let me go over the quick format for today. First, I'm gonna present on some stuff that is gonna really help you out. If this doesn't help you build a business and invest the profits, then you are asleep. I'm going to give you the roadmap to building a profitable audience. to doing it sustainably, to doing it in a way that's fun, to doing it in a way that doesn't require a whole heck of a lot of money, that doesn't require a lot of time. In fact, you took everything away from me and you gave me only this plan. I could be back at six figures within about 90 days. I'm gonna show you exactly how. We're gonna go through some case studies. At the end of this, it'll probably take me 25 to 30 minutes to go through. Then we will turn it back over to you for Q&A. We can do, it's open Q&A. You can ask questions about what we just talked about, or we can go completely off script and talk about your business, or if you've got a give for the rest of the community, then you can come on and you can share it with the community. If that's the case, please reach out to Cmoney. He is in the comments. He is watching what you say. When you have something you want to ask, either if you just want to reserve your spot now and say, I definitely want five to ten minutes on the hot seat, you can go ahead and reach out now. Put hashtag go live in the comments. We'll see it. We can put you in the waiting room. And when we're done chatting about what we're here to chat about today, then you can come into the live and we can workshop whatever it is that you want to workshop. Or if you've got to give for the community, if you're doing something new, you want the community's feedback, you want to share it with the community, you can do the same thing. You can go live in front of your fellow 1%ers, share what it is that you have to share, and then we'll move on down the line. Now, this format's a little bit different. So what we're testing is this is the first of a three-part series that I'm going to have for you about building a profitable audience. Today is the day that I've got my structured, outline that I'm going to run with you, that I'm going to share with you the whole model. Next week we'll do a case study, and then the week after that we'll do open Q&A like we sometimes do here in the 1% that's more of an open community call. And we're going to experiment with that for a while. We'll teach something, do a Q&A, and then we'll do a case study and then we'll have kind of open community time together. Today, we're going to go all into building a profitable audience, doing it quickly, getting started really quickly, and I'm going to give you everything that you need in order to start doing that. I am active in the comments as you are doing this. If you're inside of the 1% Facebook group, please go and you can interact. Hashtags are how we do applause here inside the 1%, so anytime something really hits you. Or hashtag braingasm, when you really get something. If you have a new idea, if you got something that really came to you, hashtag braingasm is how you share that with the rest of the community. Just putting overall hashtags is how we do applause. And I will also see your comments as we go through this. Now, you know that it must be important if I've got PowerPoint slides or specifically keynote sides, it's got to be a big day. If that is the case, see money knows I don't come prepared. So if I have slides, it must be important. So let's go ahead and do this.

Boom, boom, boom, boom. Here we go.

Okay, y'all should sorta see my screen. Now you should really see my screen. Seamoney, will you give me a thumbs up if you can see this thing? Thank you very much.

So, Bram is putting the comments, I just bought BraingasmShakes.com. It's gonna be a thing. Oh yeah. All right, so let's do this. We're gonna go through today how to earn $100,000 a year building audiences profitably. Now, and we can do it in 10 to 15 hours a week or so. We can do this in any market. We can do this in any niche. We can do this no matter what your business is. We can do this no matter where you are in the overall process of things. You're running a million dollar business. I know lots of people who sell a million dollars a year but do not have an audience. And so they feel handcuffed. They can't promote things on their own terms. COVID happens and they go out of business. They have no way of pulling the lever to be able to grow the business. So I also know lots of people who have audiences, but they don't make 100k or have any profit at all. And so we're going to talk about not just one of these, because most entrepreneurs specialize in just one of these. They specialize in one, not the other. And as a result, they stay really stuck, right? So we're going to fix both of these. Let's go ahead and jump in. Now, if I were to lose everything, this is all I would do. If you want to screenshot this Tish, go ahead and do so. First, I would build a giant email list in a niche that excites me and or serves my long-term financial interests. So that's all. I would just pick the market that I'm either interested in or I know I can make a lot of money in. Because I've got something to sell, or I'm well connected, or I have something to share, or I'm just excited about it, I'm just passionate about it. So first, I would just decide on the market I was going to be in, and I would build an email list. That's the audience I would build. I would not do anything else. I would just build an email list. Next, I would nurture the giant email list with content that creates bonding. And we can do that in a multitude of different ways. This can be podcasts, YouTube, social media posts, but the nucleus of it all is the email list. So I would nurture the email list with sharing with them, with sending them more content, sending them to podcasts. Anything that I wanted to do for bonding would be extra, but the primary focus is on the email list. The business is the building of the email list. Then I would use the email list to create bonding with additional content if I want to, or I could just write to them and say, hey, that's bonding too. Number three, third step, I would promote or create products. and services that only my ideal person would resonate with. This is the three-step model, if you will. So that third piece, I would only promote or create products that work with my ideal people, not the whole list, my ideal segment of the list. What is ideal? fun to work with easy to work with spends the most money. And it just so happens most appreciative of your work as well. That makes it more fun. So I've told the story. I said this on a podcast this past week. Give me two people. I'll give them the exact same step-by-step 12-month plan to building a million-dollar business. The exact same one. I'll teach it in the same way. I'll give them the same product recommendations. I'll give them the same feedback. I'll say the exact same words. Give them the same vocal inflection. One will build a million-dollar business, go on to have a $5 million business, go on to have a $10 million business. The other will call me a scam artist and a snake oil salesman. Same information.

Different person. One is the ideal, one is the nightmare. Most people are trying to make products and services to appease their nightmare people rather than attract and amplify their ideal people.

What.

Would be ideal? Person who pays me this much. What would be ideal? Someone who says thank you for taking my money. Person who gets amazing transformations from using the product or the service. This should help align all of your decisions moving forward. Email list in the market that serves you or excites you. Nurture it next with content. Not content first. Content to nurture the email list, then promote or create products and services that serve your ideal person. That's the model. Now, we could sit here for the next two hours and go through two presentations. One was a presentation at the Capitalism Conference given by Joel Marion. Now, a note for the team, Cmoney, Sue, when we take these recordings and we put them in the members area, let's also put the recording of Joel's full presentation inside the members area, because I couldn't find it anywhere. I don't think we've ever shared it on YouTube. We have, however, put the full podcast on the Brand Builder podcast on Capitalism.com. That's hosted by myself and Max Kerwick. And you can grab that just by searching this title or looking for Capitalism.com and Joel Marion. Just search for that. But this is on the Brand Builder podcast. We could spend the next hour going through this, just watching this presentation, and it would be a great use of our time. Then with the second hour, we would watch this video, which you can find a little bit easier on YouTube. This is Russell Brunson's presentation at the Capitalism Conference about how to outspend your competitors and get all of their customers from them and build a giant customer base. Now that looks like this right here.

No, you can't see this, can you? Nope. Well, that's Russell Brunson talking.

But there is this. There is a YouTube video of Russell Brunson speaking at the Capitalism Conference that would be equally, equally valuable for your time for you to go through. So if you are deciding to go through all this over the next 30 days or so, add these to your watch list for things to go through.

I love that Jerry says Ryan and Russell is an amazing combination. That's why he wrote the foreword to my book, 12 Months to 1 Million.

Okay, so, put those two things on your watch list. Next, I can summarize all of this into two ideas. The two ideas, the two steps of business are, Step one, get leads. Step two, sell things to those leads. Now, other business leaders have said this similarly, but with different words. Peter Drucker calls it the two functions of business, get customers and keep customers. Keith Cunningham puts it a little bit differently. He says, find people who want things and sell it to them. but they come down to these two steps. Get leads, sell things to those leads. Make sense? And sounds simple. So, since it's so simple, we're gonna have a pop quiz. Ready? Here's a pop quiz, and I want you in the comments on this. Which function of the two functions of business, remember the two functions are get customers and keep customers, of these, Two functions, what is selling something on Amazon? Go ahead and put it in the comments.

Chris, thank you for putting that link in the Facebook comments, appreciate that. If you take a sale on Amazon, are you getting a customer or are you keeping a customer? Away says get customers, Brad says keep customers.

Some of you.

Are looking ahead.

Kudos.

You guys.

Are mixing it. This is fun. Okay. How about.

Getting.

A YouTube subscriber? This one here.

Of the two functions of business, getting customers and keeping customers, what is getting a YouTube customer or getting a YouTube subscriber?

Some of you are smarter than you look.

All right, you're mixing it. We could go on all day. The other one I put on here was paying for an influencer.

What's paying for an influencer? Is that getting customers? Or is that keeping customers?

Most of you are saying, wow, it is, it's, 30, 30, 30 across the board. I didn't expect this. So let me give you the answer. Neither.

Neither. None.

Of.

Those fall into the two functions of business. Neither. I sounded a little bit like a Monty Python character there. If you do these things without getting leads or getting customers, I will knee at you.

Those who hear.

The word seldom live to tell the tale.

Most internet entrepreneurs skip the first step of getting leads. And they do all of this stuff. They optimize on Amazon. They rank for keywords. They do a ton of content. They start a podcast. They do YouTube videos. They make viral content, they do all this stuff, but they skip step one, which is getting leads.

And so instead what they are doing is trying to get customers without any idea of who their leads are, where they're coming from, how to nurture them, and so they can never build an actual business. Now, I have an important distinction that I'm going to share with you in a second. But first, let me give you the how on this. The overall breakdown of building a profitable audience looks like this. If I can acquire leads and followers at breakeven of my costs, and I monetize it in a way that creates long-term bonding, then I can build an audience quickly, at scale, forever. These are the things that we are solving for. There are lots of ways to acquire leads. There are lots of ways to acquire followers. But there are only a few ways to do it at breakeven of your costs.

There are lots of ways to monetize an audience, lots of ways to create bonding, but only a few ways to monetize things in a way that creates bonding. But if you acquire leads and followers at breakeven and monetize them in a way that creates long-term bonding, then you have an audience that can scale forever.

Are y'all getting this? Oasis is getting a braingasm. Andrew is getting a braingasm. Tiffany is getting a Knights of Knee-gasm. Are you getting this? Josh Baker, are you getting this? I can see your face. Oh yeah, I'm so pumped to talk to you, man.

Josh is my all-star of the week. Wait until you see what he's working on.

There we go. Okay, you guys are getting starting to see this. Thank you, Josh Valentin. Thank you, Greg Johnson. There you go, Brian Fitch. There we go. All right, you are there's a dama. A dama is getting it. All right, so if you are doing all of this work without building a very clear.

Lead list, and if you are not monetizing in a way that creates bonding, and if you are not monetizing in a way that only serves that ideal person, then you are wasting your time.

Now, how many of you, by the way, sell on Amazon? Give me a yes. If you sell on Amazon or plan to sell on Amazon, do you take sales on Amazon or is that the primary channel with which you are talking about?

Greg does. Awais does. Amy does. Herb does. Ron does. Some.

Of you.

Aren'T logged in, so I can't see your faces. Adrian does.

Hunter, good, okay. Good, Daniel does.

So the reason I ask that question is because a few slides ago I said taking a sale on Amazon is not either of the functions of business.

So taking a sale on Amazon is not getting a customer. It is not keeping a customer.

It is one of the traffic sources for getting leads and customers.

So your work as an Amazon seller is to take your sales and treat them like leads.

And to nurture those leads so that they are monetized and bonded with you long term.

I do not care if you sell, and I know somebody who sells 10,000 units a day of a single product on Amazon. That's crazy, by the way. I don't care what your volume is. You do not have a scalable business. If you are not able to take that traffic and momentum and bring it into a locus of control that gives you leads that you can nurture over time. So the systems that you develop are about getting leads and selling things to those leads, not selling things on Amazon, not getting a lot of traffic. Getting leads and selling things to those leads.

So, all of the other stuff that people like to talk about, influencers, content marketing, Amazon, search engine optimization, are all traffic. They're not leads.

Now, we need traffic to get leads. But all of these traffic sources are traffic sources, not leads. You can go to the traffic store of Facebook or Google or sponsored posts or affiliates. All of these are places to pay for traffic, but they're traffic, not leads. Meanwhile, the way you go viral, the way you have a Dollar Shave Club type of ad, is to have the ad that gets a lot of leads, so that you can spend more money on making that ad spread. That is how the Dollar Shave Clubs, the Pooparees, Tai Lopez, fast audiences that blast out of nowhere. That's how they are built. They're ads that become profitable enough for you to spend money on the traffic source.

I'm liking seeing the braingasms come in. Good.

So that is what you need to know right now.

The only purpose of traffic is to generate leads. From a business standpoint, the only purpose of traffic is leads. So when someone says, I tried running Google Ads in my Amazon listing and it didn't work, it's because you were not getting the lead. You were putting two traffic sources together.

Now, this would make sense if your lead acquisition strategy was to sell on Amazon and then to take your Amazon sale and turn them into a lead by getting their email address, by following up with them, by nurturing them. But most people take the sale on Amazon, say, thank you very much, carry on, I will go sell my next thing.

But if your processes are set up in a way to where you aren't getting in front of that person over and over and over and over again, and, or your processes get this, that you're acquiring leads, then sending them to Amazon or Shopify or your funnel or wherever. Now, We have the aspect of the business that we control, and we can partner it with our sales channel. And now we are in real business. Now we have a way to scale things in a way. Now we have an easy way to spread our content, to get reviews, to sell high-end things, to make our content spread. Now we've got an asset That is growing and serving our long-term interests rather than just a presence on a channel that is getting us a lot of traffic. All exposure to channels is traffic.

A lead is something you control.

So when someone says, I tried running Google ads to my Amazon listing and it didn't work. I tried running Facebook traffic to my Amazon listing and it did not work. I tried sponsoring influencers and it did not work.

I tried affiliate marketing, but it did not work. I tried blogging, but it did not work. It is because you missed the first step. You put all of your attention on the traffic and none of your attention on the lead.

And most people even see their sales channel on traffic sources. This is why I cringe when people say I run an Amazon business. You're saying, I have a traffic business.

Or somebody says, I'm an SEO.

I have a Google business.

I have an affiliate marketing business. I sell things to affiliates. There's plenty of people who say this, but can go out of business at any time because they don't have leads that they can nurture over time. Now, some people have leads and they don't know it. Like, if you sell through retail, your lead is the person that you call and you're like, put my product on your shelf.

If you sell things through affiliates, your leads are the affiliates that you communicate to. Drew had just a few braingasms there.

So this is the missing piece for almost all internet entrepreneurs, is they're doing all of this work, but they're not using it to get leads, and so they have nothing that they can scale.

And that's why they struggle. So, in order to acquire leads and have an audience profitably, we need two things. We need the direct response lead, and by this I mean the lead that we can directly interact with. When someone follows you on Facebook, That is not a direct lead. Why? Because we.

Can'T.

Control if they see our message or not. Facebook's algorithm is always changing, so we cannot predict that someone is going to see our stuff if we post on Facebook. This is also true with YouTube subscribers.

Amazon listings. We can't guarantee that people will see our messages. So a lead is a direct response lead. We can reach out to them on our own will. This is email, many chat, text, phone number, direct mail, a way that we get to decide if this person sees the message. Most of the time, for internet entrepreneurs, this is going to be email. I meant to put the slide here on the presentation, but still to this day, more buying decisions are done via email than any other direct platform. Now, why is that? Because you have full control of your email box, so every single one of us still checks our email.

We don't have full control over what's on our Facebook feed.

So, that is not a lead source. Email, text, many chat, a place where you can decide what people see at what time. That's a lead.

The other piece of this is a way to pay for the acquisition of the lead. Now that can be a low-dollar info product. It can be an affiliate offer. It can be a book. It can be a paid consultation.

It can be whatever the front-end thing that you sell is. So I have a buddy here in town who helps gym owners and personal trainers grow their business and make more money. It is getting leads, selling them something that pays for the lead and then getting them to show up at the gym or right now book a call over the phone.

So right now what he's teaching gym owners to do is go online or go in home so that they're getting their maximum dollar per customer, but also doing it in a way that gets leads. pays for the leads and gets the highest end person on the other side of the whole process. So if you sell something online, you can pay for the acquisition. Or if you sell a physical product, or if you have a funnel, like right now we're building a funnel for 12 months to one million. Why? Because I wanna be able to spend enough money to make millions of people know about this book. And still at that point, I consider this a traffic source. If someone buys my book and reads it, they're a traffic source. Most of the things that we do are traffic sources. They become ours when we have the direct response lead. We acquire them profitably or at least at break even by having some sort of low dollar or easy way to monetize that lead. Are you all getting this so far? Give me some feedback in the comments. I will actually pause here if you've got specific questions. And I also want to address, if you are just starting out, like you have no business, then the way you will do this is with affiliate offers. You'll promote someone else's stuff. And so if somebody else's stuff is 100 bucks, You get a 50% commission. Then your value is $50. Our job is to create a lead source that, let's say, one out of five people buy. That's $10 a lead that we have to spend on traffic to get break-even leads. That's the goal.

Graham says, so many slides. Yes. So prepared.

Yes.

Nicole. The content you make is a traffic source. When they give you their email address, they are a lead.

Thank you, Tom. Thank you, Yolanda. Thank you, Dustin.

So Ron says, do you consider Facebook groups a lead source? Kind of. Facebook groups really are a traffic source. Because we're not in total control of that experience. But they have a lot of engagement and there's a lot of bonding in there. So it's really good traffic.

We can't always control what people see in there. So your magic formula is to have a great Facebook group that's an amazing, amazing traffic source. Some of the highest converting, highest bonding traffic in the world comes from Facebook groups. But it's not really yours until they transact with you. or give you their contact information.

So it still needs to be married with some sort of lead acquisition source.

Sarv asks, if I sell something on Amazon, will Amazon give me the email list? No. That's why Amazon is a traffic source.

Someone buys this, I have bonded with them via a traffic source, but they are still not a lead. I have to do a really good job in this book, and I do, to make them want to work with me more and give them opportunities to find me elsewhere. I talk about the podcast. I talk about where I can download things. I provide resources in the book that genuinely help them. and now get them into my locus of control.

So most of what we do is traffic. The reason why we can do this in 10 hours a week and make six figures is because putting together the lead side of this takes the least amount of time. It's not hard. It's not sexy. Nín mírfíl labour-intensív. Mérfíl simpíl. Mérfíl.

Mérfíl.

Mérfíl. Mérfíl. Mérfíl. Mérfíl. Mérfíl.

When.

You.

Know that, then all of a sudden getting leads, real simple, real easy. And now we are freed up, we are liberated to go make the content we want, make the partnerships with influencers that we want, write the books we want, do the things we want that will put more people into the lead source, and then we will sell our products and services. If you sell on Amazon, most of you, 80% of your energy is how do I rank better on Amazon, but you have missed the most important question, which is once somebody finds me on Amazon, how do I turn them into a lead? How do I get them into my locus of control?

Or, the opposite is true too. I'm gonna take my sales on Amazon, but I'm gonna develop great leads, And then send them to Amazon. That's how you will always win. Because you've got the group of people that you can sell wherever it is that you're selling things. Now you've got a business that you can scale.

Maria says, should I not create any products before I have leads? That is not what I'm saying. You should not create any products until you know who your person is. But this is a great segue, Maria. Sales are a great way to get leads. Sales are a great way to get profitable, qualified leads. This is why Russell says in his presentation that he likes things like book funnels or low dollar acquisition. Because if somebody spends five bucks with you, 20 bucks with you, And then that pays for the acquisition of that person. Well, guess what? Now I can go back up the Brinks truck, go get as many customers and leads as I want. Here's the rub. Most of you are trying to make money in your lead acquisition.

Rather than knowing that all of the profit comes later down the road when your customers and your leads back the next thing that you do. They back the next product release. They back the upsell. They back the year-long membership.

That's where the money is made. Since I know gyms are struggling, it's in my mind. The way that gyms make money is not in the monthly membership, not in that foot in the door. It's getting that foot in the door to become a year long upfront high paying customer and or signing up for the most expensive thing in the gym, which is usually personal training.

That's where the money is made. The lead is the person coming in the door. The person paying 20 bucks a month. The lead is the person who buys from you on Amazon. The lead is the book reader. The lead is the email address. And all of those things are acquired at break even, so that you can put all of your attention on doing the ads, doing the content, doing the sponsorships that bring in leads. You make your money when you sell something to the leads.

And that comes later.

All right, good, you guys are getting this. You guys are getting this, good.

That's why if you sell on Amazon, but you don't have a list, you're stuck on Amazon. Or if you get all your traffic, like if you're an affiliate, and you sell affiliate offers on Facebook, but you don't have a list, you're stuck on Facebook.

It's the same thing. If you don't have the lead, you are not in business. So what do you do with this?

Well, I'm saying this assuming that you already know who your customer is and the business that you're in. If that's the case, the question becomes, what do you sell? Who do you want? Who is that ideal person that is going to pay for what we've got for a long time? And number three, how do we bond with them? How do we make them a really hot lead? So what do we sell? And I mean really sell. Like what transformation are you bringing someone along? Who do you want that's going to go through this? So if you sell personal training, who do you want in that? Do you want the person who is going through the personal transformation of losing 100 pounds? Or do you want the person who is already in shape, but you want to create a community of those people? Do you sell to new entrepreneurs who are going through the transformation of realizing that their life is in their own hands? Do you sell to the existing entrepreneur who is learning how to grow? What transformation do you want? So that's what you really sell. And who do you want that's going through that transformation? Then number three, how do we bond with that person? How do we bond so that when we're doing our work, We're creating nurtured leads over time. We're creating trust. Or said differently, what do we give somebody up front, what do we sell them first, and then how do we bond with them? This is a different way to ask the same thing for you to discover how you're going to get those leads, how you're going to nurture them, and how you're going to sell to those leads over time. This is a quick flow chart so that you can see how this works.

We have our traffic sources. This is where most people put their attention. And they try to get famous, but they don't have leads or customers. The lead capture, email, mini chat, phone, direct mail, or front end customers, these are all leads. We then nurture these leads so that there are recurring sales. So most people put their emphasis in one of these two on the end. How do I sell more or how do I get more traffic? How do I sell more, how do I get more traffic? But the way you build an audience is to have the lead. And this is what most people miss. Now, if you've got a lead that is as simple as Get the first product for free. Get the first product. Here's a coupon.

Here's my best video.

Inside the book I use, download our best podcast at Capitalism.com slash best.

Even if your lead capture is really simple, that's enough to liberate you to go make content, go make partnerships, go make Facebook posts that link to the lead and get more people through your flow. So if all you, if you sell podcasting mics and all you've got, all you've got.

Is a microphone that you sell. There's a couple things that you could do. You could say, all right, I'll get a 10% coupon, so then when I do content on YouTube about how to set up your mic, I can just finish by saying, thanks so much for watching. I sell the Yeti microphone. Go to yetimics.com slash 10 for a 10% off coupon. Please share this video with a friend. That's not great. That's not perfect. But it's a lot better than what most people are doing right now.

You could say, you could also say, hey, if you watched this video, I know you're thinking about starting a podcast. I put together a video for you that's gonna show you a few things I wish I had known when I started podcasting. Just go over to yetimikes.com slash start and I'll send you the video for free. I hope you enjoy it.

Now that's a lead capture page that shows a video and that video is going to teach them exactly what you promised. And guess what? You're probably gonna recommend the Yeti mic. It is as simple as this. It's whatever step you can give that ideal person to take a step closer to working with you in the transformation that you like having them experience.

That's lead acquisition.

I'm going to wrap by talking through a few examples. But before I go there, I want to take a few minutes.

Yes, Thomas, then in that case, the give would be the coupon.

So.

Before launching, I should turn my followers into leads. Yes. by nurturing them with content that helps them on their transformation journey. Close. Daniel, great question. You're so close. Let me modify this. You turn your followers into leads by developing one give that gets their contact information.

The nurturing happens through the email list. You email that video on IGTV that you're really proud of. You email out your podcast. You email out new videos as they become available. That's the nurturing. The nurturing, the email or the lead capture happens first, always. You nurture the lead through the promotion of bonding content. or whatever bonding you do. Sometimes bonding is just sending a follow-up email that says haven't heard from you in a while. That's the bonding sequence. All right, Dana says it's so clear now. Good, good, good. So let's go through a few examples. And this will really solidify this.

So let me pull up my list of examples here.

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Maybe.

Maybe, here we go, okay. Now, first thing I wanna show you, do y'all see Russell Brunson's face right now?

Cool, let's try this again, let's try this again. We're gonna get this right, ladies and gems.

Here.

We go. Now you see Russell Brunson's face.

So. The first example I'm going.

To.

Show you. This is a podcast. From someone we know and love here at capitalism.com. It's the it's Sean McCool is one of the guys behind a podcast called persuasion by the pint. You should listen to this podcast interview with Rich Shefrin. One of you can post the link in the comments. It's also on YouTube. But I'll walk you through the overall model that Rich talks about.

Where what Rich did is he had a live summit or a webinar that he was promoting. The webinar was a way to get the lead.

And then when they opted in for the webinar, so now they're a lead, right? I have signed up for an upcoming webinar. I am now a lead. One of the ways I'm gonna be nurtured by that is I'm gonna be nurtured by the webinar. The webinar's gonna be something I show up live for. I'm now being nurtured and moved closer to the sale because I'm a lead and I'm attending the webinar, right? So I'm now being nurtured towards a sale. On the other side of the, hey, you just signed up for the webinar is.

A page that is simply a sales video, the sales video being very vague for a specific $30 offer that is just there to pay for the traffic.

So I'm promoting a webinar. Come to my webinar. I have affiliates promote my webinar. I run advertising on my webinar. I sponsor Instagram influencers for people to come to my webinar. I'm gathering leads.

The landing page for the webinar is a thank you. I'm offering you a highly discounted version of this product for 30 bucks. Why? It's not made to make money.

It's.

Made to pay for the traffic.

And the work goes into optimizing that first purchase so that you pay for the traffic. This is how you build a giant audience and a giant email list. Now he will make his money when he has the webinar and he sells something on the webinar. Not from selling the $30 thing, from the webinar. So the webinar was the lead and it's the sales mechanism. But you don't build big audiences by having webinars. There's no magic in webinars. There's no magic in anything except that it is traffic to leads to sales, and doing that profitably enough to be sustainable. The next example that I want to show you is my dear friend, Brooke Castillo. Brooke Castillo, this link, I believe, is thelifecoachschool.com slash one, O-N-E.

And this is her lead capture page. You all can see this, right? Yep. This is her lead. How I earned.

An.

Extra $700,000 with an emotion.

That's cool, that's a cool headline. I scroll on here. This is my lead capture page. It's a summary of this free training that when I click on it.

I have to opt in for.

This is the video 10 minute video. I click here to watch Brooke talk. I got what I opted in for. I can join. Her program at the end of the lead capture page.

And this is her sales page.

That's it. This isn't complicated. This isn't hard. Guess what she's gonna do now? Send me emails about her podcast, emails about her videos, emails about her books, emails about the webinars that she has, emails about everything that puts more people into the sales process. But because this is a simple, quick video that warms me up for the offer, she can now spend advertising to put more people into the system, knowing that a certain percentage of people are going to join and will pay for the front end of the business. She makes all her money on the back.

End.

So this is where most of you are selling yourself short. You're thinking about the short term and making that the business. You're thinking about lead acquisition as the business. My Amazon sales, my front end sales, my $99 sales, you think that's the business. But that's all there to pay for the traffic. Daniel put, I'm thinking really hard about my first give, so let's make this easy.

Let's back this up. Remember this slide?

Take.

You back to this slide here.

So.

This slide.

If you're having a hard time saying what's my first give, ask what do you sell? You already know who your person is. So what do you sell? And what do you really sell? What's that high end, what's where the most money comes in? Let's say that it's in a $50 a month membership. All right, so we want to sell more $50 a month memberships. Well, who do we want that is the ideal person for a $50 a month membership? And then what does that person need in order to be bonded enough to join the $50 a month membership. So if our $50 a month membership is about losing weight, then who do we want for that? What we really want, we want males 30 and older who are fathers. What do we need in order to help them bridge the gap? They need some sort of give, which could be.

A free front-end product. It could be a coupon for that product. It could be a free 30-day trial of the membership that we're selling. It could be an info product that we got from somebody else. It could be a video about your own transformation.

And now we're freed up to go do content, do advertising, do sponsorships, to send people through that video, which talks about your transformation, sells the membership, and now we're acquiring leads at breakeven or better. It's as simple as that. It is as simple as that. Now my final example comes next week. Next week we're gonna do a case study with my buddy Nick. He has not confirmed. We've been going back and forth. He's making some childcare arrangements.

If Nick can't confirm, which he thinks he can, but for whatever reason he can't make it, we'll do another case study. I have a backup, but Nick is really fun because Nick is not a marketer. Nick is not a marketer at all.

Nick sells a product that is going to seem very odd to most of you. You're going to say, I can't, he makes between 40 and $50,000 a month profit from this one thing that he sells with a small list at hardly any advertising spend. How did he do it? He did this model beautifully. His opt-in form is super janky. His lead magnet, even more janky. His advertising done on his computer. The whole thing he did in about six hours and he makes between $40,000 and $50,000 a month with this. I asked him if he'd be willing to be my case study and he was like, what the hell are you gonna want me to talk about?

He's like, I'm not gonna be able to talk about marketing. I'm like, this is exactly why I want you. So that is gonna be the conversation next week. Hopefully, if not him, we'll do a backup. Or maybe we could have him, maybe he and I will do a video or something and record it if we can't get him. But that is the example for next week. So here's what we've covered. We've covered that your business is weak without having lead acquisition. We've covered that the lead acquisition part is actually the simplest and easiest part, but you're overlooking it. Oase, I'm calling you out. You missed the point. Oase asked the question, can you give examples of leads from Facebook or Instagram? No, because Facebook and Instagram are traffic sources. They are traffic sources to get leads.

The question is, how do you get leads? What do you give on the front end? If you don't know, Make a damn video talking about one of your students or clients transformations. That's it. If you don't know, that's your answer. Make a video about you or your clients transformation and put whatever the best front end thing you've got underneath the video. Add a squeeze page to it. Three video reveals this transformation, how I lost 45 pounds in nine weeks while still eating pizza three times a week.

Video. Hey, I'm so-and-so today. I'm just gonna share with you the transformation I went through over the last nine weeks or so. I lost 45 pounds and I did it while still eating pizza. And I'm gonna share with you exactly how that works. Just so you know a little about me, I'm a dad, I'm a father of two. And I don't have a ton of time to make it to the gym, and when I do, it's like my vacation, right? And the last thing I want to do on my vacation is deadlifts. At least 300-pound deadlifts, right? Because I don't want to come home and chase my kids with a sore back. And so it's not like I'm killing it all the time. I still like to eat pizza with my kids. And I'm not going to be that person who works out late at night either. So if you're like me and you're a dad and you're busy and you're watching this, just know I get it. I don't want to have a sore back either. I don't want to give up pizza. I don't want to give up time with my kids. So I just started by doing what I could do. And what I could do was I could go for walks every morning with my kids. And what I could do is I could make a low-carb crust. And so those were like the two things that I committed to doing. And that was all I could commit to doing with my time constraints. But what I discovered is I really hate low-carb pizza. It sucks. I hate low-carb pizza because this, this, and this. So I developed a low-carb crust, and it's called Datified. I am making this up, right? And half of you want to buy my low-carb crust right now. That doesn't exist. So why is that? That is because I stated the transformation, I created a little bit of bonding, and I'm offering a solution. And 100% of you have that. 100% of you have someone's story or transformation that you can share on the front end that warms the customer up to buy. And when you do that, you are set free and liberated to go make posts on Facebook, make posts on social media, sponsor influencers, run ads and put them through the system because now you've got leads that will pay for themselves that you can nurture later with more content, with podcasts, with YouTube videos, if you want. Or you can just send out more emails and sell more things. That's the model. And that's it. All right, let's move over to Q&A. Bram, you were here first. Can I call on you first? Give me a thumbs up if so. All right, here we go.

What's up, dude?

Pretty good. How are you.

Doing, man? I'm doing great.

Congratulations on the book. That's what I was thinking to myself. I know when you're having a good time, when you say it's going to take 30 minutes and then we're an hour and something in, that's usually a good indication that you're having a good time.

The book's great. I'm really, really enjoying it. It's right here. The best indication that I'm taking a book seriously is the fact that I took the dust cover off.

Because I'm just.

Murdering it right now. Let me know if you need a replacement, Bram. We got you. Yeah, thanks. I appreciate that. Thank you very.

Much. So I wanted to come on briefly. The other week Greg was on to promote our podcast, but we hadn't managed to get up on iTunes yet. We are now. We're already three episodes in, and we want to take you up on the offer to use the community and get everybody to sign up. So Greg's going to throw a link to...

Oh, right. Okay, cool.

Get your phones ready.

It's Loveline for business. So here's the thing, everybody. So Bram, we have like a four second delay between us. Forgive me if I'm talking over you, but here's what we're doing here, ladies and gents. So Bram and Greg launched a podcast, and we all know that if you subscribe to a podcast in a short amount of time, if you get a bump in subscribers, then that juices the algorithm. So what we're gonna do here is we're all gonna subscribe. Pull out your cell phones, open your podcasting app, If you use Apple Podcasts, Stitcher, Spotify, pull up whatever you use and search for Bram. Love line, one word.

Love line, one word for business. And Greg will throw in a link in the comments. I can't see it, but it's there somewhere.

All right, cool. So if you are on live, go ahead and subscribe now.

And so what this will, this will basically trigger the algorithm to, here it is, we're downloading now.

This will trigger the algorithm that something amazing just happened. And a few hundred people all subscribed at the same time, and it's going to see a real big bump in the iTunes algorithm. So Greg says the URL got scrambled. Do you have a short link that we could use?

Maybe. We'll get one. And how's the podcast going.

Brian? It's so much fun. We're starting our second round of interviews. We had a first round of about four.

And now we're starting our second round. It's really interesting to see how sort of the same four or five things is what's getting everybody stuck. I'm sure that's not surprising. We're all human beings.

And it doesn't matter where you are, right? Whether you're right at the beginning. We're talking to Travis in a week and a half. He's not in the beginning, and I'm sure that wherever he's stuck is just like the people that are trying to figure out what business to start, right? There's lots of people here that are just sort of banging their heads against the wall. What business do I start? And you're going to be asking yourself the same kind of questions three years down the line when you have a business and you're trying to figure out, okay, what do I do next? It's not a different question. And it's just very difficult to answer those for yourself. So I think have an opportunity for someone else to come in and to look at you. That's it's not that we're smarter than anybody else. It's just we're not we don't have your problem. We have our own problems and we're not talking about our problems. So it's easy.

You don't have the baggage of continuing the thought pattern that somebody else has practiced for a long time. You can look at it with fresh eyes. Beautiful. Thank you for all those who are posting the comments. What's that, Bram? I was saying it's just.

Such a privilege to be able to serve people. It's so much fun.

And I know that people inside the 1% are reaching out to you to be on the show if they want to be. So feel free to reach out. Bram at Loveline for Biz if you want to be on the hot seat. And Bram, let us know where you're ranking. It'll probably take 30 minutes for the algorithm to update, but post in the Facebook group where you see yourself popping up.

For sure. Will do. Thanks a lot, guys.

All right. Thanks, buddy. All right, Josh Baker, I'm coming.

To you.

Give me a thumbs up if that's cool. And also, if you want to come live, use the hashtag go live and C Money will invite you into the waiting room. Hello, old friend. Good to see you. Good.

To see you too. It's been a.

While. It has been a long time. I'm really glad to have you inside, my.

Friend. Yeah, it's been amazing. It's been a transformational two weeks thus far since completing MDB to where we stand today. So first and foremost, thank you for putting.

The content out.

Yeah, you bet. Tell me what happened for you in MDB.

That was so helpful. Lightbulb moment. I've been trying to figure out a business for probably since we worked on Shear six years ago and just kind of getting in the weeds and lost. And I think having my two kids just gave me some real clarity. Through doing that course, looking at products I've bought, looking at pain points I've had, and then thinking, cool, if I have these pain points, so do a lot of other people. So that really flicked the light bulb on for me, which has been amazing and got me to a good place where we've got sample products coming in now and labels done and things like that. An audience is starting to build. But I had a question for you on that side. So I am bootstrapping on a low-ish budget. So I wanted to pick your brains on My audience is building organically, not rapidly, but it's picking up some traction. Should I focus my capital that I have got into the product development and getting into a storefront so there's actually a product to sell and acquire some sales and profit, or should I focus on putting that capital into building the audience using something like an affiliate link and then building some revenue that way to then put back into the product brand that we're working on. Yeah, I think.

You should put it into the inventory. And the reason you should put it into the inventory is two reasons. One, something really magical happens to your brain when you hold your product in your hand. It's just something weird and you're like, oh, this is a real business and other people are going to take this and like it and review it. And so it creates its own momentum from your own excitement in your own focus. So that's the first reason. The second is you've got enough audience or at least you have the content, you have the knowledge, you have the charisma to be able to build enough of an organic audience to smash that first launch. So you don't necessarily need to spend your capital into building a giant audience right now. You've got enough now to where you can have a profitable launch. And advertising will make that happen faster, but if you can only do one, I would go get into business, which means.

Hiring me in mid-March. Awesome. Questioning myself, should I have a huge.

Audience.

To launch to and looking at a massive launch? Or have I got enough to be profitable now and get something out there? So I think that clears it up. My biggest fear is just not getting into business, right? It's getting to this stage and then not carrying through. So I think that clears it up for.

Me big time. Yeah, good. Good, my friend. Well, welcome to.

The group.

It's good to have you. Thank you. It's.

Great to be here. Thanks.

For the.

Content, Ryan. I appreciate it. And it's nice to be back on the.

Radar with you. That's right. You as well. Hey, Josh is new to the group. So give Josh some warm welcome in the comment. Josh, thanks for being here, dude. Talk to.

You soon. And you. Cheers, Ryan.

Hey, before we go to Mr. Drew here, I have an ask of the audience. So at the beginning of the call, about 100 of you said that you have a copy of 12 Months to 1 Million. My selfish ask is to take five minutes to leave a review on Amazon. So I originally wanted to do a large book tour. I wanted to go in person and meet all of you and tell the book about what connected that way. And instead, because of the world and the situation it is, there isn't that. We're doing this virtually. And so the way that I have to ask you to support the book is please leave a review on Amazon. They're starting to trickle in. I wanted to wait a couple of weeks for you to get the book. and actually see how good it is. Now that you at least leaped through it, please go to Amazon, leave a review on Amazon, tell everybody it's the best book in the world and it's gonna change their life. And it will!

It will. If you tell people this book is going to change their life, people are going to read that and they will be psychologically framed that this book is going to change their life when they get it and read it. So you have that impact on people. Please don't waste that power. Please go over to Amazon. and leave a review for 12 months to 1 million. In fact, please go open the tab right now, hit control or command T, type in A-M-A-Z-O-N.com, go to your purchases, and leave the tab open and do that as soon as we. Hop off the call here with Drew. Drew, give me a thumbs up if I can bring you out on live. All right.

Let'S do this. I just hope my mic works. Can you hear.

Me? It works. What's up, Drew?

Perfect. Awesome. Hey, how's it going?

Doing good, man.

Good.

To.

See you. Got my book. Thank you.

Very much. Now, I have product placement.

Right there. Because you're.

A YouTube guy. I paid for that product placement to show up in front of all of yours and.

Garrett's followers. Exactly. So yeah, I actually wanted to come on and do a little bit of a give. Obviously we've had a couple of exchanges on LinkedIn and I kind of wanted to share a little bit of the story of how I connected with Garrett directly. and kind of walk through some of the nuancedness of that interaction, if you'd be okay.

With me sharing that. Yeah, let's do that, because you did it to get a client, but the same process would work for getting an influencer or connecting with an audience or an affiliate. You got in touch with somebody that was outside of your sphere of influence, And now they're a client, and you're helping them with their YouTube presence. In fact, you might want to give a quick plug for what you do, because people might want to work with you if you're taking clients right now. And then other people can see that as kind of a reference point for opening up relationships with people they don't have right now. So go ahead and tell that story, Drew. Yeah.

So actually beginning of last year, I kind of went through a transformation of going from being primarily focused on like physical products and things like that to more client consulting. And the main driver to that was just I found a lot more enjoyment of working with people.

When I did my kind of post-mortem of my business, I asked myself the question of, like, who are the types of people that I would love to work with? And at the time, I was working with a financial guy that I had met through some of Garrett's programs, and I had stumbled upon Garrett's YouTube channel. At the time, it was sitting at 57 subscribers, and I'm sitting here scratching my head, like, How does a New York Times bestseller only have 57 subscribers? So I did, as most SEO type people, the first thing you do is you go into YouTube and you search for Garrett Gunderson, and I came to the realization that he showed up on page 3, which I'm sitting here like... Man, like, how, like, this shouldn't be happening. So I ended up reaching out to the person that I had connected with, who I didn't know at the time was Garrett's brother-in-law. So I had mentioned that I had, you know, previously managed a couple of YouTube channels myself through them. to a couple thousand subscribers, mainly in like the gaming area, and was just interested in connecting with Garrett and giving him some thoughts on some changes that he could.

Do. So you led with an offer, right? But the offer was, let me give you some things that you can do to improve.

This. Yeah, like here's what I'm seeing, and here are some things that I would change in order to help you, you know, help boost your overall exposure on YouTube. Because usually when you've got like sub-hundred subscribers, getting exposure is really complicated and is more like search-driven rather than suggested. So it really is about having a very tight description across all of your YouTube videos to make sure that YouTube understands that all these things are related. So that way it knows, hey, This video is related to this other video that they posted, so it shows up next. Now.

Let me make Drew here $100,000 by tying back what he just said to what we've covered over the last hour together. When Drew takes whatever feedback he gave to Garrett and his brother, and he makes a quick video About how to get exposure on YouTube when no one knows who you are. And his ideal person is a New York Times bestselling author. Or someone who has a lot of exposure or somebody who is really great at their craft but doesn't have an audience and is good on camera and actively making YouTube videos. If somebody was actively making YouTube videos, had a lot of credibility, but did not have a YouTube audience because they weren't getting exposure, Drew, could you help them? Pretty much. Okay. So you talk to that person. Exactly. Remember that ideal person is willing to pay.

You.

The most, the person, you know, you can get the result for, and you make a 20 minute video, 10 minute video saying exactly what it is that you would do for that person with a link underneath that says, click here to book a consult with me. Or click here to book me for an hour, $99. Or click here to get my guide. Or whatever it is it used to pay for the traffic or warm up the lead. Now guess what? How many leads does Drew need of best-selling authors who actively make YouTube videos but aren't seeing exposure? How many does he need in order to have $100,000 a year income? Five. Okay, I was gonna say three. If you're charging 2K a month, sounds like you are, then you need five. You need five leads. You don't need 50,000. You need five. How could you get five amazing leads for that? You'd probably talk about it on LinkedIn for free. You'd probably show, you'd probably do video reviews on YouTube of certain people's channels. Here's what this person could do better. You link back to yours. Yup. Guess what? You just made $100,000. That's it. You.

Can have.

That locked down 10 days from.

Now. Well, I've got done. I've got three in the pipeline. There you go.

And that was without doing this process, right? Yeah, like total word of mouth. I tell you, if you do that, you change your life. Yep. Because your rates double. And now you have more clients. You have more case studies. You get five at 2K. You don't take anymore. You get an amazing result. You document it on a YouTube channel, send it to leads. One of your client cancels. And so you go, great, my grade is now four grand a month. I email the list, hey, I just had a spot open up. And 95 people apply for it.

Please continue. Let's.

See, where did I leave off? So yeah, so that led to actually a phone call conversation, which was probably the most awkward thing I've ever experienced. Garrett calls me, he's like, give me one second, I've got my marketing team on the other line so that we can have a conversation. At which point I was a little nerve wracking, like, okay, so clearly he's already paying for somebody to do this for him, but there's a lot of things missing. And that conversation actually only lasted around five minutes as a function of cell reception and that kind of stuff. And that led to simply sending an email with three slides explaining, here are the things that you should be doing. And the marketing agency actually ended up hiring me to specifically work on his YouTube channel. And he was sitting at 57 subscribers in the first month.

We doubled his rate of subscribership just in the first month, and then doubled it again the second month. In month three, there was a really interesting interaction that happened where Garrett was participating in something that you participated in, which was the Money Revealed series. And Garrett did a live kickoff session, and I was sitting on YouTube and Facebook at the same time, and I saw the fun little count of how many people were watching, and I asked myself the question, hmm, if I were to post a link of Garrett's YouTube channel, and just say, hey, I found Garrett's channel, what would happen?

And so I put together a small little post and I paste it while on my second monitor I have the analytics sitting up and I just let time go by 10 minutes and I hit the refresh button and he went at that time he was sitting at around 300 subscribers and just in that one post we doubled his subscriber count in 10.

Minutes and now and now you're sitting at like 40 000 right uh yeah.

Uh 39 600 ish and how long.

Has it been a little bit over a year Check this out. Nicole post in the comments. I'm the result of that. I fell in love with the content over the last few months. So nice. You have drew to thank for that. So, so this, this is great. So you, you offered something, you got actively involved and you did the right things for long enough. And I have a longterm paying client and I'm telling you, drew, if you do what we just workshop together, you'll be at six figures by the end of June, you'll be making 10 grand a month by the end of June. Yep. Good work, man. Thanks for sharing and welcome.

To.

The group. Thank you. It's good to have you, dude. All right. See money. We're going to end on Karen. So Karen, give me a thumbs up if you are ready for me. I need to see your thumb. Just, I mean, literally just hold your thumb up. Give me a, there we go. All right, Karen.

Hello, Karen. Thank you so much. I can't even begin to say all I've learned from you, so I really appreciate it.

Good. I'm glad to hear it. Thank you for.

The.

Kind words. Yeah. So I'm a recovering attorney turned entrepreneur and I get paid by private clients to do results work. So I help a lot of people who lost their business during COVID. I helped them get it back and more. And I do a lot of content creation. As you can imagine, an attorney has an entire bank of words to use. So I had paid attention to a lot of your work about building a business to sell. And so I'd like some input on it. And I have a give and I would appreciate also any insight and advice you have on it. For the last 25 years, I've been creating murder mystery parties for people. And of course, right now, People can't go out. And there are murder mystery parties that can be very complicated. It takes three hours to sort of beat the clock. People are given clues. It's drip-fed. And so I used to do it by mail, but right now I'm starting to do it as a virtual thing. I know that there's a big audience on Match.com, Zeus, and places like that that are dying for online content. I also know that people who go on cruises um are really hot for doing some of these zoom things with other members on cruises so i have several different ways um i can tailor the murder mystery i can even have where people send in private information and i incorporate that in so i have several different options.

To make let me ask you something does is this a hobby or is.

This a business i'm starting it as.

A business okay it has Because where I thought you were going to go was how you are advising people on preparing to exit their businesses. Because what we've gone through together perfectly gets you all the business you want for something like that. So before I switch that part of my brain off, do you want to go through that? Or is the murder mystery enough of an interest that that's where you want to go next?

I have a couple of different businesses, so I've been using some of the marketing outreach and influencer outreach to find ways into these places that might be, if I got a little bit of a proven track record, they would buy it and then.

Take it away. Okay, so got it. What I would suggest that you do, this would be really, I wouldn't worry about the cruise lines and the dating sites at this point. Because we need to get you the exposure for something like this first. I would reach out to social media influencers who have connections with their audience because one picture that says, I've been murdered.

Gets a whack ton of engagement.

And you have that person post the photo, I've been murdered, make it a game. This is your give. It's a way for them to engage with their audience in a way that doesn't feel slimy and create bonding and connection with the company so they can sell more stuff later. So I'm thinking of like a fitness influencer. The fitness influencer, I've been shot. The post you write up to be however you would do the invitation for your murder mysteries. The person signs up via Zoom webinar and your give to them is, look, we're going to make it sponsored by your fitness company. We're gonna we're gonna make references to your different products. I'll write it in a way that the murder weapon was a barbell and the way they and and this person took your testosterone booster a two month testosterone. So they beat you over the head with a barbell. So you make the whole experience about that person's company, and now it's a lead bonding experience for that person, and they now voluntarily are sharing it with their 100,000 followers, which makes you look really good, gives you a case study to take to other influencers. Now you can go to Matt or Zeus or whoever you want to partner with, but start with that influencer that's looking for more.

Engagement. Thank you. You can't tell, but I've been writing the entire time.

With my hand. That's talent right there.

Lawyer. Thank you so much. So if anybody in your group is interested who's online right now, I'd be happy to do something for them. And I would appreciate what you think is an appropriate give. So we've been doing the murder mystery parties for $97 each. per person. So I set up a page in the event that people want to use a coupon to either get a dollar off or I'm open to advice on what you'd say.

So you're doing this for, so right now you're doing it, you're monetizing the attendance. Is that.

Right? Correct. And, um, so we have individuals and then I also have like graduation parties we're about to release so people can buy a group attendance at a graduation party. Yeah, I.

Would, if you're going to do it for the influencer, I would do a few for free and take an affiliate commission from whatever products you sell of theirs. And that's how you're going to generate the name recognition in the space for you to be able to now charge for this.

You are not going to want to charge the end user for this. You want to charge the business for this. And so eventually, if you can show that you improved sales or bonding or lead quality as a result of doing this, you can go charge the influencer or the company five grand to put this together rather than $97 for each one. So the business is the client, not the end user. You want them to see it as a give to their audience, and they're working with you to have a fun way to get.

Better leads. Thank you very much. You.

Bet. You bet. That was fun, Karen. Thank you.

Thank you. And really, I would not have had the idea but for you, so thank you. Oh, good.

Good. Good. Well, I think what we just outlined will work really.

Well. Thank you very much. You bet.

All right, capitalists, this was fun. If you enjoyed this, we stream these over to YouTube. And so unfortunately, since this is the 1%, we don't bring the YouTube viewers onto this. But this was really fun. So if you got value out of this, go over and comment on the YouTube video, and we can have a fun teasing party of all the people who watched on YouTube who are not in the group and won't see the The the follow ups to this, so that'll be fun and cheeky for us to do. Also next week, same time we're going to do this again as a case study. And we'll do exactly what we what we went through today with Q&A, but it'll be a follow up case study of how someone. Within our network has done this and is making six figures a year, multi six figures, and doing it, you know, 25% right. He's just doing it. He's just guessing. He's been doing it for a year, by the way. So it's not like he's become an expert in this. and did not have a business before. So this is gonna be a really good case study to see how fast this can happen. If you enjoyed this, please let us know. It's an honor to be in front of you inside the 1%. Thank you for coming, and we will see you guys next week. Take care.

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