How to Find Products That Sell

One of the most commonly asked questions, probably the most commonly asked question I get asked is how do I find good products to sell? So I want to be an entrepreneur, I want to be a business owner. Where do I find good products to sell? And my philosophy on this, my strategy for this is different than most people's, which is why I actually think why we've had so many success stories of people running seven figure businesses. Because this just makes sense. It just makes perfect sense. And it is different than what most people teach. And it's the reason why so many of our students have been successful@capitalism.com so I'm gonna teach this to you. So if you like, this methodology should make building a successful business easier. So rather than addressing, hey, sell this product, you should sell cat toys, you should sell yoga mats, which, by the way, I, I have both sold successfully in the past. So a bunch of people try to copy me, and I don't care if somebody copies me, because if somebody tries to copy a product that I sell, they're going to lose. But if they follow this process that I'm going to show you, this is how you really win and dominate a marketplace. So I'm going to show you a modified version of what we call the hero's journey. The hero's journey starts with a person, a very specific person who has some sort of a mission. That person is going somewhere, they've already made a decision, and that decision is to go on their journey or their adventure. So just for the purpose of an argument, let's say that this is a person who has decided to lose weight and that is their journey. Now, we're not after people who need to lose weight. We're after the person who has already decided that they're gonna go on the adventure of losing weight. That's who we're after. Not the people who necessarily need us, the people who are already in motion on their journey. Important distinction on their adventure, they are going to need help along the way. And in the hero's journey, this is the point where they tend to meet a mentor. This is where you come in. This is your business. This is your brand. Your brand helps people on their journey. That's who you are. Now, most people completely miss this. They think that a brand just sells products. I, I sell yoga mats. Well, who the heck do you sell yoga mats to? You don't just sell yoga mats. If you just sell yoga mats, then other people who sell yoga mats could charge less money and you're out of business. But if you sell A person on their journey, then you can sell yoga mats, yoga towels, yoga blocks, yoga spray, meditation chairs, essential oils, books. You can sell all kinds of stuff to that person, the person who's trying to lose weight. Our mission is not to go out there and say, you need to lose weight. You need to get in shape. No, your job is to go to the person who's already deciding to lose weight and say, I know it's hard to lose weight. That's why we made blank. Because along the way, they're gonna go to the next step of the process, which is problems along the journey.

They're going to meet you, there's going to be problems along the way, and they're going to want to give up. In the hero's journey, this is called death. They lose something, they feel frustrated, they hit this point where they want to give up on their journey. So it's your job as a business owner to solve these.

Solve these problems. So let's say your brand helps people lose weight on their adventure. So along the way, they're gonna run into the problem where they're really gonna have a craving for something delicious. So you might sell a meal bar that tastes delicious and solves that sweet craving so that they can continue on in their journey. Or they might feel isolated because they're doing this alone. So you might see sell a group, group coaching, so there's mentoring along the way so they don't feel alone. Or if you're weight watchers, you sell both. You sell food that's delicious. You sell a plan to keep them on track, and they sell the group consulting so you have other people to share this with. Or it might be losing weight is hard. Here's a fat burner that makes it easier. Losing weight is hard. Here's a piece of exercise equipment that fits under your bed so you have convenient exercise all the time. Your job is to solve the problems via your product. That's your job. So they come back, they start coming up, the hero's journey, and they're eventually going to become the person that they wanted to be. So by you solving these problems, we get to the next piece, which is their transformation.

Now, these are your success stories. These are the people in the P90X commercial that are highlighted all over the place. They got through the journey and they're now returning home. In the hero's journey, we call this the return. The return to themselves, return to glory, return home as the champion. So these are your success stories. These are people you highlight. These people who say, look at what we've done, we need more people on this journey so you can achieve your transformation. We're gonna solve your problems along the way. That's your job as the business owner. Now here's the interesting thing. When someone transforms and returns home, guess what happens now? They're a new person going on a new adventure to the next thing. And so you can have other product lines that help them with that. And that's how you really start to grow. Now here, if we're looking at the person who's trying to lose weight, we can sell food, we can sell supplements, at some point they're gonna return home and none of their clothes are gonna fit. So we can sell different clothes, we can sell accountability groups, we can sell all kinds of exercise equipment, different kinds of exercise equipment. We can sell all kinds of things to that person and then they're going to the next journey or we're going to sell even more things. The math on this is that we need three, three to five products. I know that's hard to see, but we need three to five products selling about 25 units a day to get 100 sales a day. And 100 sales a day at 25 to $35 is a million dollar business. That, following this process, that is how we've been able to help so many people build million dollar businesses. Because they're not just selling a product and hope that people pick it up. They're actually solving real problems to a person on a journey. And guess what? This person knows 10 other people who's on the exact same journey. So if you help one person, you'll get 10 customers out of it who will get 10 more customers who will go out and get more people. And that's how your business really grows. And that's what we teach people to do. We help people start businesses@capitalism.com because we believe that success comes from solving problems, which means that the world is a better place, which means more people are going through their journey. And that's how real brands are built, how real businesses are built. We believe that more business makes the world a better place. So we should encourage success, not demonize it. That capitalism should be celebrated. We shouldn't wait for government. So if you want to be an entrepreneur, you know, somebody who wants to be an entrepreneur, encourage them or you to sign up for one of our training classes. Because we teach this for free. Because we have these business accelerators and, and we have training programs and opportunities to help make the process easier. Because we know we are after the person who's on the journey of being an entrepreneur to make a bigger impact in their lives, in their communities, to make a difference in the world. And along the way, you're gonna have problems. You're gonna say, where do I get my ideas for products? You're gonna say, how do I get capital? You're gonna say, who's gonna help me grow this thing? How am I gonna market this thing? That's what we help people do because we believe that entrepreneurs change the world and we need more entrepreneurs and that the best way to get rich or the best way to make an impact is to have a business. So we help people on their journey to being an entrepreneur so that they can come back. And as a result of them, the world has been impacted, the world has been changed. And we've got hundreds and hundreds of of transformation stories of people who have built million dollar businesses, people who have built six figure businesses, people who are creating products that are solving problems and changing people's lives. So if you're here and you're on your journey for financial freedom to be an entrepreneur to make a bigger impact in the world, I'm encouraging you to join us at capitalism.com, sign up for one of our free training classes where we'll teach you the model of exactly how to build one of these businesses. And if you believe that entrepreneurs are the solution to the world's problem and that we should stop waiting for government, Share this video make sure you're subscribed to this video channel and we'll see you at capitalism. Com. Thanks for watching.